Redesigned and Expanded Third Street Promenade Apple Store Opens in Santa Monica, CA
Apple has opened its new Third Street Promenade Apple Store in Santa Monica, CA. The store has the same design as the new Palo Alto location, with a slightly smaller implementation as the Upper West Side store in Manhattan.

Apple's old Third Street Promenade location was one of the early Apple Stores and was an extremely popular location that was almost always crowded to capacity. The new store should allow considerably more foot traffic.
Apple proposed the new store to the Santa Monica planning commission more than a year ago, with the new building gaining approval without so much as a discussion.
Thanks David!
Popular Stories
In a letter sent to Apple's CEO Tim Cook and hardware engineering chief John Ternus this week, nine members of U.S. Congress from Maryland expressed "serious concern" regarding Apple's decision to close its unionized retail store in Towson, Maryland on June 20, without plans to open a replacement store within the Baltimore region.
Apple Towson Town Center
"We recognize that decisions of this...
Apple's beautiful Passeig de Gràcia store in the heart of Barcelona reopened today, after being closed for around three months for renovations.
According to the Spanish blog Applesfera, the store's large video wall has been replaced with a dedicated Apple Pickup station for online orders. The indoor trees and wood cube seats that surrounded the screen have also been removed. With these...
The iPhone 18 Pro and iPhone 18 Pro Max's all-new variable aperture lens will cost Apple 50% more than the camera unit used in current models, according to supply chain analyst Ming-Chi Kuo.
Variable aperture has been one of the most persistent iPhone camera rumors of the past few years. Kuo first flagged the feature in late 2024, and it has since been corroborated by multiple reports and...