Google to Take on Apple with Open AirPlay Alternative

GigaOM reports that Google wants to take on Apple with an open AirPlay alternative.

YouTube recently launched AirPlay-like video beaming for Google TV and Android devices, but Google plans to take the technology much further. The company is working on an alternative to AirPlay, which it wants to bring to third-party devices and services – a clear shot at Apple.

Google's new protocol would also supplant the existing DLNA standard which offers similar functionality.

140318 airplay tangled

AirPlay from Apple allows Mac and iOS devices to easily stream audio, video and screen content to your Apple TV.

Google's system would reportedly be similar, and also allow data to flow in both directions, allowing full "second-screen experiences" that could relay information back to your phone or tablet. Google recently launched the first version of the service aimed at Android devices, Google TV and YouTube. Their plans are to expand their technology to other apps.

Top Rated Comments

ScottishCaptain Avatar
142 months ago
But, for the love of the children, why? There's a frikkin' standard already, why not use it? Or are Google as self-obsessed and retarded as Apple?



-SC
Score: 34 Votes (Like | Disagree)
macrumorsuser10 Avatar
142 months ago
I'll bet the dozens of people with Google TV will love this new Airplay-like capability.
Score: 33 Votes (Like | Disagree)
landroverz7 Avatar
142 months ago
Google first update your youtube app and make it a universal app with support for iPhone 5 widescreen and ipad retina screens also fix the airplay and add background audio. After that you can think about your google devices.
Score: 30 Votes (Like | Disagree)
Solomani Avatar
142 months ago
If it's open do you think it could end up on Apple TV? Annoying to need an Apple tv and a google tv.

And 6 months later, there will be announcements of MicrosoftTV, AmazonTV, and GangnamStyleTV (the Samsung version). :D
Score: 23 Votes (Like | Disagree)
iMikeT Avatar
142 months ago
Looks like the copy machines aren't just running in Redmond these days.
Score: 22 Votes (Like | Disagree)
nuckinfutz Avatar
142 months ago
After Google TV and Nexus Q debacles is anyone really going to trust Google?
Score: 17 Votes (Like | Disagree)

Popular Stories

iPhone 16 Mock Header With Dynamic Island

Skipping the iPhone 15 Pro? Here's What's Rumored for iPhone 16 Pro

Friday September 22, 2023 9:29 am PDT by
Are you skipping the iPhone 15 Pro and waiting another year to upgrade? If so, we already have some iPhone 16 Pro rumors for you. Below, we recap new features rumored for the iPhone 16 Pro models so far:Larger displays: The iPhone 16 Pro and iPhone 16 Pro Max will be equipped with larger 6.3-inch and 6.9-inch displays, respectively, according to Ross Young, CEO of Display Supply Chain...
Apple WWDC23 macOS Sonoma hero

macOS Sonoma Launching This Week With These New Features

Sunday September 24, 2023 12:45 pm PDT by
Apple previously announced that macOS Sonoma will be released this Tuesday, September 26. The free software update includes many new features and changes for the Mac, including the five that we have highlighted below. In addition to these five features, we have shared the full release notes for macOS Sonoma below for a complete overview of everything new. Desktop Widgets macOS Sonoma...
Apple Watch Ultra 2 double tap gesture 230912

watchOS 10.1 to Enable Apple Watch's New 'Double Tap' Gesture

Thursday September 21, 2023 12:52 pm PDT by
The new Double Tap gesture for the Apple Watch Series 9 and the Apple Watch Ultra 2 will be enabled starting with watchOS 10.1, according to Marques Brownlee, host of the popular tech-focused YouTube channel MKBHD. The first beta of watchOS 10.1 will likely be available by next week, and Apple announced that the software update will be released next month. Brownlee shared his impressions...