Apple Increases European App Store Pricing, Changes Some Countries to Local Currencies
Apple has increased the amount of money charged for App Store pricing tiers for a number of countries across the European Union. The lowest tier is now €0.89, up from €0.79. It is equivalent to the $0.99 tier in the U.S. MacStories has confirmed the following countries have seen a change in pricing:
- Czech Republic
Additionally, several countries have seen App Store pricing change from U.S. dollars to local currencies. Apps in India are now being priced in Rupees, apps in Saudi Arabia are being priced in Saudi Riyals, and customers in the United Arab Emirates, Russia, Indonesia, Israel, Turkey, and South Africa are all seeing purchases listed in local currencies now.
Top Rated Comments
0.89 is including 15% Luxembourg VAT. When you remove the VAT (0.89/1.15), it becomes 0.774, which according to XE.com is US$1.00127, which is about 1¢ more than the US App Store price of 99¢.
It seems Apple was just bringing the price brackets it in line with VAT and current exchange rates to be about equal with US prices. They did this a while back in the UK.