Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
iPhone Accounts for 77% of Smartphone Sales, 62% of All Postpaid Phone Sales at AT&T in 3Q 2012
AT&T today announced financial results for the third quarter of 2012, revealing that the carrier activated 4.7 million iPhones during the quarter, an increase of one million over the previous quarter as sales were buoyed by the iPhone 5 launch near the end of the period.
AT&T did not specifically break down iPhone 5 sales numbers, but did note that its overall postpaid sales numbers were impacted by "inventory constraints" on the device as Apple has struggled to keep up with demand.
Notably, the 4.7 million iPhone activations represented roughly 77% of AT&T's total smartphone sales of 6.1 million during the quarter, showing that Apple continues to dominate AT&T's smartphone customer base. And with smartphones overall rising to account for 81% of AT&T's sales on a postpaid basis, the iPhone represented 62% of AT&T's sales of all phones (smartphones and feature phones) to those customers.
AT&T did not specifically break down iPhone 5 sales numbers, but did note that its overall postpaid sales numbers were impacted by "inventory constraints" on the device as Apple has struggled to keep up with demand.
Notably, the 4.7 million iPhone activations represented roughly 77% of AT&T's total smartphone sales of 6.1 million during the quarter, showing that Apple continues to dominate AT&T's smartphone customer base. And with smartphones overall rising to account for 81% of AT&T's sales on a postpaid basis, the iPhone represented 62% of AT&T's sales of all phones (smartphones and feature phones) to those customers.
AT&T sold 6.1 million smartphones in the third quarter, 1.3 million more than in the third quarter a year ago. Smartphones represented 81 percent of postpaid device sales. At the end of the quarter, 63.8 percent, or 44.5 million, of AT&T's postpaid subscribers had smartphones, up from 52.6 percent, or 36.1 million, a year earlier and up 1.4 milion from the second quarter. [...]Verizon last week also announced healthy iPhone sales for the third quarter, although it too was impacted by supply constraints on the iPhone 5. Sprint will be the third and final major U.S. iPhone carrier to report earnings tomorrow morning, with Apple releasing its official numbers after the close of trading tomorrow.
In the quarter, the company activated 4.7 million iPhones, with 18 percent new to AT&T. The company also had its best-ever sales quarter for Android and Windows smartphones.
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88 months ago
Sorry but apple screwed up! $329. Really?
Why not eat the $100, make it $229, or even $259 and sell a bazillion of them?
"These amazing tablets retail for £599.99 but we're craaaaazy so we sell them to you for just £9.99! That's right, we take a £300 hit on each device! How do we do it?! We make it up with VOLUME!!!"
All joking aside, your comment reminds me of something. It reminds me of the comments made when the iPhone came out. And when the iPod came out. And when the iPad came out. And when the Macbook Air came out...
How many times have we seen this pattern?
1) Apple releases a gorgeous piece of hardware made from excellent materials with amazing fit and finish, integrated into its unbeatable ecosystem, and pits it against cheaper "higher spec'd" competitors.
2) The interwub moans - too expensives! X Product is cheaper and has more megahootz! No rocket launcher? No sale!
3) Critics compete with each other to be the first to point out how Apple has finally lost it.
4) Millions of normal people (not Apple fanboys or deluded sheeple - just regular folk) buy the device and Apple posts record breaking sales and profits.
5) Customer usage stats demonstrate that these customers are using their devices more and for more things than the competitors supposedly superior products. Customer satisfaction scores remain way above the competition.
How often do we have to see this same pattern repeat over and over and over again before people stop making the same basic error in reasoning - price is only one part of the marketing mix. Value is not only dependant on the specs of the product as listed on a sheet of paper.
Honestly, guys - history repeating!
None of this is to say that Apple can't ever fail or make a terrible error. They have and they will again. But, if they do, it won't be because they refuse to compete on price or they refuse to include the latest tech in everything they do. We have seen, time and time again, that those factors are not the key differentiators.
88 months ago
Ok....AT&T!!! Take that *hard earned money* and put your LTE towers up!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
88 months ago
4Q will be interesting to see if they can keep up with demand, Apple certainly has their hands full after refreshing just about every product yesterday. An amazing company that always keeps it's eyes on the ball.
88 months ago
Let me be the third person to say how impressive this is. I don't know how to impress upon you all how impressive it all is, but make no mistake: it is impressive, and I am impressed, and hope that you too are all very impressed with the impressive nature of the numbers and their impressive take-away. Two years from now, when iPhone sales do not rise as impressively as they have these past few years I will be concerned, and thoughtful, right now, though, I am impressed and exultant. Ten years from now, when there is little impressive innovation coming out of Apple, and sales are weak, I will be sad and wistful of this very impressive time in this impressive company's impressive history.
88 months ago
Sorry but apple screwed up! $329. Really?
Why not eat the $100, make it $229, or even $259 and sell a bazillion of them?
I think this will make more people look at the $199 droids instead. After all, if you are just going to use it for kids, or for reading, why not go with Kindle, or Android?
I am a total apple fan, but I still think they screwed up. Just have to wait for the disappointing after holiday numbers.
"Listen, if you cant afford an iPad mini, youre not in the target market. Stop whining. Nobody cares. Developers arent interested in those who cant muster at least $329 for iPad mini. Neither are advertisers. Neither is Apple, who are running a business, not a charity. If you want an iPad mini, but you cant afford it, either save up for one or trot on over to Costco and settle for a cheesy, plastic, tiny screen pretend iPad mini and all that doesnt go with it. The choice is yours. Its like an IQ test.
So, to recap: With iPad mini, nothing has changed. Apple sells premium products at premium prices to premium customers and, when all is said and done, they will sell hundreds of millions of iPad mini units worldwide." (http://macdailynews.com/2012/10/23/newsflash-apple-sells-premium-products-at-premium-prices-to-premium-customers/)
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88 months ago
Sorry but apple screwed up! $329. Really?
Why not eat the $100, make it $229, or even $259 and sell a bazillion of them?
I think this will make more people look at the $199 droids instead. After all, if you are just going to use it for kids, or for reading, why not go with Kindle, or Android?
I am a total apple fan, but I still think they screwed up. Just have to wait for the disappointing after holiday numbers.
Think about it... if they priced it at even $250 for the entry level iPad Mini... why would most people spend more to get an iPod Touch?
Also... maybe I'm wrong, but Apple, unlike other vendors, likes to actually make a profit on hardware sales. No reason for them to give away product right now.
88 months ago
Sorry but apple screwed up! $329. Really?
Why not eat the $100, make it $229, or even $259 and sell a bazillion of them?
I think this will make more people look at the $199 droids instead. After all, if you are just going to use it for kids, or for reading, why not go with Kindle, or Android?
I am a total apple fan, but I still think they screwed up. Just have to wait for the disappointing after holiday numbers.
Apple has always insisted on super high profit margins, as a shareholder I can only applaud this. As a customer; sure everything could be cheaper but a race to the bottom is a fool's game. I'm prepared to pay the Apple "premium" for premium products and ecosystem. Luckily there are plenty of other choices at the lower end. Trust me, Apple is going to KILL it this holiday season.
88 months ago
Notably, the 4.7 million iPhone activations represented roughly 77% of AT&T's total smartphone sales of 6.1 million during the quarter, showing that Apple continues to dominate AT&T's smartphone customer base.
"Roughly" is the key word here, as all articles are comparing activations vs. sales:
Activations include both new and used iPhones, of all models.
Usually a fair number (up to 20% in years past) of buyers sell or hand down their previous iPhone to be activated on another number, which counts towards the total.
It would be useful to know exactly how many iPhone 5s were sold.
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