iPhone Accounts for 77% of Smartphone Sales, 62% of All Postpaid Phone Sales at AT&T in 3Q 2012

AT&T today announced financial results for the third quarter of 2012, revealing that the carrier activated 4.7 million iPhones during the quarter, an increase of one million over the previous quarter as sales were buoyed by the iPhone 5 launch near the end of the period.

AT&T did not specifically break down iPhone 5 sales numbers, but did note that its overall postpaid sales numbers were impacted by "inventory constraints" on the device as Apple has struggled to keep up with demand.

att iphone sales 3q12
Notably, the 4.7 million iPhone activations represented roughly 77% of AT&T's total smartphone sales of 6.1 million during the quarter, showing that Apple continues to dominate AT&T's smartphone customer base. And with smartphones overall rising to account for 81% of AT&T's sales on a postpaid basis, the iPhone represented 62% of AT&T's sales of all phones (smartphones and feature phones) to those customers.

AT&T sold 6.1 million smartphones in the third quarter, 1.3 million more than in the third quarter a year ago. Smartphones represented 81 percent of postpaid device sales. At the end of the quarter, 63.8 percent, or 44.5 million, of AT&T's postpaid subscribers had smartphones, up from 52.6 percent, or 36.1 million, a year earlier and up 1.4 milion from the second quarter. [...]

In the quarter, the company activated 4.7 million iPhones, with 18 percent new to AT&T. The company also had its best-ever sales quarter for Android and Windows smartphones.

Verizon last week also announced healthy iPhone sales for the third quarter, although it too was impacted by supply constraints on the iPhone 5. Sprint will be the third and final major U.S. iPhone carrier to report earnings tomorrow morning, with Apple releasing its official numbers after the close of trading tomorrow.

Top Rated Comments

Zunjine Avatar
110 months ago
Sorry but apple screwed up! $329. Really?

Why not eat the $100, make it $229, or even $259 and sell a bazillion of them?

"These amazing tablets retail for £599.99 but we're craaaaazy so we sell them to you for just £9.99! That's right, we take a £300 hit on each device! How do we do it?! We make it up with VOLUME!!!"

All joking aside, your comment reminds me of something. It reminds me of the comments made when the iPhone came out. And when the iPod came out. And when the iPad came out. And when the Macbook Air came out...

How many times have we seen this pattern?

1) Apple releases a gorgeous piece of hardware made from excellent materials with amazing fit and finish, integrated into its unbeatable ecosystem, and pits it against cheaper "higher spec'd" competitors.

2) The interwub moans - too expensives! X Product is cheaper and has more megahootz! No rocket launcher? No sale!

3) Critics compete with each other to be the first to point out how Apple has finally lost it.

4) Millions of normal people (not Apple fanboys or deluded sheeple - just regular folk) buy the device and Apple posts record breaking sales and profits.

5) Customer usage stats demonstrate that these customers are using their devices more and for more things than the competitors supposedly superior products. Customer satisfaction scores remain way above the competition.

How often do we have to see this same pattern repeat over and over and over again before people stop making the same basic error in reasoning - price is only one part of the marketing mix. Value is not only dependant on the specs of the product as listed on a sheet of paper.

Honestly, guys - history repeating!

None of this is to say that Apple can't ever fail or make a terrible error. They have and they will again. But, if they do, it won't be because they refuse to compete on price or they refuse to include the latest tech in everything they do. We have seen, time and time again, that those factors are not the key differentiators.
Score: 8 Votes (Like | Disagree)
FFArchitect Avatar
110 months ago
So much change in 5 years.

Score: 7 Votes (Like | Disagree)
STiNG Operation Avatar
110 months ago
Ok....AT&T!!! Take that *hard earned money* and put your LTE towers up!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Score: 7 Votes (Like | Disagree)
cxny Avatar
110 months ago
4Q will be interesting to see if they can keep up with demand, Apple certainly has their hands full after refreshing just about every product yesterday. An amazing company that always keeps it's eyes on the ball.
Score: 5 Votes (Like | Disagree)
Rot'nApple Avatar
110 months ago
Sorry but apple screwed up! $329. Really?

Why not eat the $100, make it $229, or even $259 and sell a bazillion of them?

I think this will make more people look at the $199 droids instead. After all, if you are just going to use it for kids, or for reading, why not go with Kindle, or Android?

I am a total apple fan, but I still think they screwed up. Just have to wait for the disappointing after holiday numbers.


"Listen, if you can’t afford an iPad mini, you’re not in the target market. Stop whining. Nobody cares. Developers aren’t interested in those who can’t muster at least $329 for iPad mini. Neither are advertisers. Neither is Apple, who are running a business, not a charity. If you want an iPad mini, but you can’t afford it, either save up for one or trot on over to Costco and settle for a cheesy, plastic, tiny screen pretend iPad mini and all that doesn’t go with it. The choice is yours. It’s like an IQ test.

So, to recap: With iPad mini, nothing has changed. Apple sells premium products at premium prices to premium customers and, when all is said and done, they will sell hundreds of millions of iPad mini units worldwide." (http://macdailynews.com/2012/10/23/newsflash-apple-sells-premium-products-at-premium-prices-to-premium-customers/)
/
/
Score: 4 Votes (Like | Disagree)
Popeye206 Avatar
110 months ago
Sorry but apple screwed up! $329. Really?

Why not eat the $100, make it $229, or even $259 and sell a bazillion of them?

I think this will make more people look at the $199 droids instead. After all, if you are just going to use it for kids, or for reading, why not go with Kindle, or Android?

I am a total apple fan, but I still think they screwed up. Just have to wait for the disappointing after holiday numbers.

Think about it... if they priced it at even $250 for the entry level iPad Mini... why would most people spend more to get an iPod Touch?

Also... maybe I'm wrong, but Apple, unlike other vendors, likes to actually make a profit on hardware sales. No reason for them to give away product right now.
Score: 4 Votes (Like | Disagree)

Top Stories

samsung experience 1

Samsung's 'iTest' Lets You Try a Galaxy Device on Your iPhone

Thursday April 8, 2021 12:42 pm PDT by
Samsung has launched "iTest," an interactive website experience that's designed to allow iPhone users to test out Android on a Galaxy device, or "sample the other side," as Samsung puts it. Subscribe to the MacRumors YouTube channel for more videos. The iTest website is being advertised in New Zealand, according to a MacRumors reader who came across the feature. Visiting the iTest website on...
sonny 2021 ipad mini pro dummies

Leaked Dummy Units Show iPad Mini 6 With Thick Bezels and Home Button, New iPad Pro Models

Thursday April 8, 2021 2:11 am PDT by
Rumors suggest Apple will release refreshed versions of the iPad mini and iPad Pro models in the first half of this year, potentially as soon as this month, and a new leak today has provided us with a possible preview of what to expect in terms of the devices' overall design and camera prospects. Tech leaker and Apple blogger Sonny Dickson this morning shared images on Twitter showing dummy ...
apple music for artists new icon

Apple's Revamped Apple Music for Artists Icon Leads to Speculation About iOS 15 Design Plans

Tuesday April 6, 2021 1:03 pm PDT by
Apple yesterday updated its Apple Music for Artists app with some minor bug fixes and improvements, but also one other notable change -- a new icon. New icon on the right The Apple Music for Artists app now features a simpler, streamlined icon with a pinkish red music logo rather than the multicolored logo that was used before. The icon also has an embossed look that makes it stand out from...
apple find my network

Apple Announces Find My Network With Support for Third-Party Devices

Wednesday April 7, 2021 10:06 am PDT by
Apple today announced the launch of its Find My network accessory program, which is designed to allow third-party Bluetooth devices to be tracked in the Find My app right alongside your Apple devices. According to Apple, the first accessory companies to take advantage of the new Find My integration include Belkin, Chipolo, and VanMoof, with devices set to be available beginning next week. ...
new m1 chip

M1 Mac RAM and SSD Upgrades Found to Be Possible After Purchase

Tuesday April 6, 2021 5:34 am PDT by
Technicians in China have reportedly succeeded in upgrading the memory and storage of the M1 chip, suggesting that Apple's integrated custom silicon for the Mac may be more flexible than previously thought. Reports of maintenance technicians being able to expand the memory and storage of M1 Macs began circulating on Chinese social media over the weekend, but now international reports have...
Intel MBP Is Thin and Lighjt

Intel Ad for 'World's Best Processor' Features a MacBook Pro

Wednesday April 7, 2021 9:51 am PDT by
Intel has been on a relentless marketing drive against Mac computers in recent weeks, positioning them as inferior to Windows laptops powered by Intel processors. In a slight slip-up, however, Intel has accidentally used a MacBook instead of a Windows laptop in one of its newest ads to promote one of its new 11th-generation chips as "the world's best processor." The ad appeared on Reddit and ...
tmobile 5g modem

T-Mobile Launches Unlimited 5G Home Internet for $60/Month

Wednesday April 7, 2021 2:18 pm PDT by
T-Mobile today hosted an Un-carrier event where the company announced the launch of a a new 5G home internet plan, which is priced at $60 per month and offers unlimited data. The service is available to more than 30 million Americans across much of the United States, including 10 million households in rural areas not typically able to access reliable broadband. Connectivity will be either 4G ...
iMessage Android featured

Apple's Rationale for Not Bringing iMessage to Android Revealed in Legal Documents

Friday April 9, 2021 2:22 am PDT by
It's no secret that Apple sees iMessage as a big enough selling point to keep the service exclusive to Apple devices, however new court filings submitted by Epic Games in its ongoing lawsuit with the company reveal just how Apple executives have rationalized their decision not to develop a version of iMessage for Android. Apple clearly recognizes the power that iMessage has to keep users...
14

Apple Seeds Seventh Betas of iOS 14.5 and iPadOS 14.5 to Developers [Update: Public Beta Available]

Wednesday April 7, 2021 10:04 am PDT by
Apple today seeded the seventh betas of upcoming iOS 14.5 and iPadOS 14.5 updates to developers for testing purposes, with the new beta updates coming one week after Apple released the sixth iOS and iPadOS 14.5 betas. iOS and iPadOS 14.5 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad. iOS 14.5 is the...
ipad pro and macbook pro

iPad and MacBook Production Reportedly Delayed Due to Global Chip Shortage

Thursday April 8, 2021 2:31 am PDT by
Apple is facing a global shortage of certain components for some of its MacBook and iPad models, causing the Cupertino tech giant and its suppliers to postpone production of the products, according to a new report from Nikkei Asia. According to the report, MacBook production is being hindered due to the shortage of chips mounted onto the circuit board before final assembly, which is a key...