Regional Carrier Cites Prestige as Reason to Offer iPhone
GigaOM recently spoke with Pat Riordan, CEO of Wisconsin-based regional carrier Cellcom, about his company's decision to begin offering the iPhone this past April, with Riordan noting that the decision was made primarily for the prestige factor rather a specific attempt to increase the carrier's customer base. The move was essentially a defensive one given the popularity of the device with consumers who were starting to look to other carrier options before Cellcom announced the addition.
“Customers were telling us they were simply going to leave us because we didn’t have the iPhone,” Riordan said. “We know [our] sales had been falling between the end of the year and April, and we think not having the iPhone was the reason.”
Riordan doesn’t think that it will suddenly start raking in hundreds of thousands of new customers because of Apple, though it is giving Cellcom’s current customers a lot of reasons to stay: 75 percent of its iPhone sales were upgrades.
Cellcom and Riordan declined to specify exact iPhone sales numbers, which would be relatively small compared to the major carriers, but Riordan notes that simply offering the iPhone has brought more customers into the carrier's stores, even if they end up purchasing something other than the iPhone.
The report notes that Alaska Communications announced sales of 11,000 iPhones to its customer base of 120,000 people during the second quarter of this year, while fellow Alaskan carrier GCI announced sales of 9,200 iPhones out of 141,000 customers, pointing to continued significant interest in the device.
Popular Stories
Apple has stopped production of FineWoven accessories, according to the Apple leaker and prototype collector known as "Kosutami." In a post on X (formerly Twitter), Kosutami explained that Apple has stopped production of FineWoven accessories due to its poor durability. The company may move to another non-leather material for its premium accessories in the future. Kosutami has revealed...
The lead developer of the multi-emulator app Provenance has told iMore that his team is working towards releasing the app on the App Store, but he did not provide a timeframe. Provenance is a frontend for many existing emulators, and it would allow iPhone and Apple TV users to emulate games released for a wide variety of classic game consoles, including the original PlayStation, GameCube, Wii,...
The upcoming iOS 17.5 update for the iPhone includes only a few new user-facing features, but hidden code changes reveal some additional possibilities. Below, we have recapped everything new in the iOS 17.5 and iPadOS 17.5 beta so far. Web Distribution Starting with the second beta of iOS 17.5, eligible developers are able to distribute their iOS apps to iPhone users located in the EU...
Apple Vision Pro, Apple's $3,500 spatial computing device, appears to be following a pattern familiar to the AR/VR headset industry – initial enthusiasm giving way to a significant dip in sustained interest and usage. Since its debut in the U.S. in February 2024, excitement for the Apple Vision Pro has noticeably cooled, according to Bloomberg's Mark Gurman. Writing in his latest Power On...
It was a big week for retro gaming fans, as iPhone users are starting to reap the rewards of Apple's recent change to allow retro game emulators on the App Store. This week also saw a new iOS 17.5 beta that will support web-based app distribution in the EU, the debut of the first hotels to allow for direct AirPlay streaming to room TVs, a fresh rumor about the impending iPad Air update, and...
Top Rated Comments
Refusing to buy what everyone buys JUST because everyone buys it is no better. Buy what works best for you.
Yes, of course. iPhone buyers = vain. Buyers of plastic Android devices from Korean conglomerate refrigerator manufacturers = smart.
We get it. :rolleyes:
Or, you know, customer retention. :rolleyes:
Nothing new here.
I just want to point out that your argument about individuality loses its weight when your profile picture is a sheep.