Apple Asking Resellers to Triple iPad Display Space Ahead of Rumored September 12 Media Event

MacRumors has received word from multiple Apple Premium Resellers in Europe that Apple has requested they set aside additional table space for iPad displays over the next few weeks. One of the sources specifically cites September 12 as the Apple-imposed deadline for the adjustments to be made, while another source indicates that their store is already at work on tripling the amount of display space dedicated to the iPad.

We're told that the emphasis on iPad display space is coming at the expense of Apple's Mac Pro and Mac mini computers, which are reportedly being removed from display entirely at these locations. Displays of iPods and associated headphones are also reportedly being trimmed back to release space for the iPad.

apple reseller ipad displays1
Apple rendering of partial reseller display layout with increased iPad presence

The reasons for the changes are not entirely clear, but the September 12 deadline suggests that they may have something to do with Apple's media event that is widely expected to be held on that date. Apple is expected to introduce the next-generation iPhone at that event, and may also be introducing the "iPad mini". Apple resellers could easily slot the iPad mini into some of display space now being shifted over to the full-size iPad, but it is unclear why Apple would be making these adjustments ahead of time rather than waiting until the iPad mini is announced to revamp the product display mix.

Apple is also rumored to be planning to launch a tweaked version of the full-size iPad as soon as next month, with some sources reporting that Apple will primarily be focused on shifting to the company's new, smaller dock connector standard alongside some minor internal changes that will be mostly invisible to users.

Update: We've heard a bit more from our reseller sources, who now share that the changes started rolling out three months ago but that Apple is just now pushing them out to the "V2" store locations. The reasoning behind the shift stems from the iPad accounting for 55% of dollar share and 61% of unit share among sales at the resellers but only representing 15% of display space. With the changes, the iPad will account for 45% of showroom space.

Related Roundup: iPad
Buyer's Guide: iPad (Neutral)
Related Forum: iPad

Top Rated Comments

nvbrit Avatar
127 months ago
Omg!!!!!! Triple the display space???!! This can only mean one thing!!!!!!

The new iPad will not be mini after all it will be the iPad Biggie... It will be 3 times BIGGER!!!
Score: 78 Votes (Like | Disagree)
modemthug Avatar
127 months ago
RIP Mac Pro

I feel cheated. What happened to the pro stuff lined up for 2013?
Score: 30 Votes (Like | Disagree)
Peace Avatar
127 months ago
Thus the iToy company begins in ernest.
Score: 21 Votes (Like | Disagree)
edry.hilario Avatar
127 months ago
yeah apple tell reseller to get rid of those useless mac minis and mac pros no one needs desktops anymore everyone get an ipad and edit 1080p and 4k video on 10 inch screen device... F***CKK!

did anyone noticed the sarcasm...?
Score: 17 Votes (Like | Disagree)
Apple Knowledge Navigator Avatar
127 months ago
I feel cheated. What happened to the pro stuff lined up for 2013?

That's next year. Next... year...
Score: 16 Votes (Like | Disagree)
troop231 Avatar
127 months ago
Omg!!!!!! Triple the display space???!! This can only mean one thing!!!!!!

The new iPad will not be mini after all it will be the iPad Biggie... It will be 3 times BIGGER!!!
Does the iPad Biggie come with Wendy's combo meals by any chance? :p
Score: 16 Votes (Like | Disagree)

Popular Stories

iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
iPhone 13 Face ID

'High-End' iPhone 14 Front-Facing Camera to Cost Apple Three Times More

Monday May 23, 2022 7:05 am PDT by
The iPhone 14 will feature a more expensive "high-end" front-facing camera with autofocus, partly made in South Korea for the first time, ET News reports. Apple reportedly ousted a Chinese candidate to choose LG Innotek, a South Korean company, to supply the iPhone 14's front-facing camera alongside Japan's Sharp. The company is said to have originally planned to switch to LG for the iPhone...
iPhone 13 Always On Feature

iPhone 14 Pro Screen Refresh Rate Upgrade Could Allow for Always-On Display

Tuesday May 24, 2022 7:23 am PDT by
Last year's iPhone 13 Pro models were the first of Apple's smartphones to come with 120Hz ProMotion displays, and while the two iPhone 14 Pro models will continue to feature the technology, their screens could well boast expanded refresh rate variability this time round. To bring ProMotion displays to the ‌iPhone 13 Pro models‌, Apple adopted LTPO panel technology with variable refresh...
apple music

Apple Increases Apple Music Subscription Price for Students in Several Countries

Sunday May 22, 2022 1:57 am PDT by
Apple has silently increased the price of its Apple Music subscription for college students in several countries, with the company emailing students informing them their subscription would be slightly increasing in price moving forward. The price change is not widespread and, based on MacRumors' findings, will impact Apple Music student subscribers in but not limited to Australia, the...
EA Apple Maybe Feature

Apple Reportedly Talked With Electronic Arts About Potential Acquisition

Monday May 23, 2022 10:58 am PDT by
Apple is one of several companies that have held talks with Electronic Arts (EA) about a potential purchase, according to a new report from Puck. EA has spoken to several "potential suitors," including Apple, Amazon, and Disney as it looks for a merger arrangement. Apple and the other companies declined to comment, and the status of the talks is not known at this time, but Apple does have an ...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...