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Apple Asking Resellers to Triple iPad Display Space Ahead of Rumored September 12 Media Event
MacRumors has received word from multiple Apple Premium Resellers in Europe that Apple has requested they set aside additional table space for iPad displays over the next few weeks. One of the sources specifically cites September 12 as the Apple-imposed deadline for the adjustments to be made, while another source indicates that their store is already at work on tripling the amount of display space dedicated to the iPad.
We're told that the emphasis on iPad display space is coming at the expense of Apple's Mac Pro and Mac mini computers, which are reportedly being removed from display entirely at these locations. Displays of iPods and associated headphones are also reportedly being trimmed back to release space for the iPad.
Apple rendering of partial reseller display layout with increased iPad presence
The reasons for the changes are not entirely clear, but the September 12 deadline suggests that they may have something to do with Apple's media event that is widely expected to be held on that date. Apple is expected to introduce the next-generation iPhone at that event, and may also be introducing the "iPad mini". Apple resellers could easily slot the iPad mini into some of display space now being shifted over to the full-size iPad, but it is unclear why Apple would be making these adjustments ahead of time rather than waiting until the iPad mini is announced to revamp the product display mix.
Apple is also rumored to be planning to launch a tweaked version of the full-size iPad as soon as next month, with some sources reporting that Apple will primarily be focused on shifting to the company's new, smaller dock connector standard alongside some minor internal changes that will be mostly invisible to users.
Update: We've heard a bit more from our reseller sources, who now share that the changes started rolling out three months ago but that Apple is just now pushing them out to the "V2" store locations. The reasoning behind the shift stems from the iPad accounting for 55% of dollar share and 61% of unit share among sales at the resellers but only representing 15% of display space. With the changes, the iPad will account for 45% of showroom space.
We're told that the emphasis on iPad display space is coming at the expense of Apple's Mac Pro and Mac mini computers, which are reportedly being removed from display entirely at these locations. Displays of iPods and associated headphones are also reportedly being trimmed back to release space for the iPad.
Apple rendering of partial reseller display layout with increased iPad presence
The reasons for the changes are not entirely clear, but the September 12 deadline suggests that they may have something to do with Apple's media event that is widely expected to be held on that date. Apple is expected to introduce the next-generation iPhone at that event, and may also be introducing the "iPad mini". Apple resellers could easily slot the iPad mini into some of display space now being shifted over to the full-size iPad, but it is unclear why Apple would be making these adjustments ahead of time rather than waiting until the iPad mini is announced to revamp the product display mix.
Apple is also rumored to be planning to launch a tweaked version of the full-size iPad as soon as next month, with some sources reporting that Apple will primarily be focused on shifting to the company's new, smaller dock connector standard alongside some minor internal changes that will be mostly invisible to users.
Update: We've heard a bit more from our reseller sources, who now share that the changes started rolling out three months ago but that Apple is just now pushing them out to the "V2" store locations. The reasoning behind the shift stems from the iPad accounting for 55% of dollar share and 61% of unit share among sales at the resellers but only representing 15% of display space. With the changes, the iPad will account for 45% of showroom space.
Related Roundup: iPad
Buyer's Guide: iPad (Neutral)
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86 months ago
Omg!!!!!! Triple the display space???!! This can only mean one thing!!!!!!
The new iPad will not be mini after all it will be the iPad Biggie... It will be 3 times BIGGER!!!
The new iPad will not be mini after all it will be the iPad Biggie... It will be 3 times BIGGER!!!
86 months ago
RIP Mac Pro
I feel cheated. What happened to the pro stuff lined up for 2013?
I feel cheated. What happened to the pro stuff lined up for 2013?
86 months ago
yeah apple tell reseller to get rid of those useless mac minis and mac pros no one needs desktops anymore everyone get an ipad and edit 1080p and 4k video on 10 inch screen device... F***CKK!
did anyone noticed the sarcasm...?
did anyone noticed the sarcasm...?
86 months ago
Omg!!!!!! Triple the display space???!! This can only mean one thing!!!!!!
The new iPad will not be mini after all it will be the iPad Biggie... It will be 3 times BIGGER!!!
Apple TV set! :D
86 months ago
I feel cheated. What happened to the pro stuff lined up for 2013?
That's next year. Next... year...
86 months ago
Omg!!!!!! Triple the display space???!! This can only mean one thing!!!!!!
The new iPad will not be mini after all it will be the iPad Biggie... It will be 3 times BIGGER!!!
Does the iPad Biggie come with Wendy's combo meals by any chance? :p
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