Apple's London Stores to Distribute iPhone and iPad Olympic Pins

With the opening ceremonies for the 2012 Summer Olympics set for tomorrow in London, Apple is preparing to offer an extra bonus to some customers visiting its stores in the area during the roughly two-week event. The company has produced a series of four lapel pins commemorating the London Olympics, displaying the flag of the United Kingdom in place of the screen of both black and white iPhones and iPads.

apple london olympics pins 1
The pins are distributed attached to larger sheets of cardboard that appear as five iOS device flags hanging on a line, with the center one being the actual lapel pin.

apple london olympic pins 2
We have not confirmed the exact details on distribution of the pins, but we've heard that select stores will be distributing the free of charge while supplies last on select days. Also unclear is how broad the distribution will be: Apple has a total of six retail stores inside the M25 motorway encircling London, with several others just outside and a total of 33 in the United Kingdom.

Apple offered a similar promotion during the 2010 Winter Olympics in Vancouver, distributing an iPod nano pin with the Canadian maple leaf at one store and a pair of pins showing off the maple leaf and the Apple logo at the other Vancouver-area store open at the time. Apple now has four stores in the Vancouver area.

Top Rated Comments

coolfilmaker Avatar
153 months ago
Wow. That's not tacky at all.
Score: 12 Votes (Like | Disagree)
rmwebs Avatar
153 months ago
As an Irish person, I have always found the British tendency to stick the Union Flag absolutely everywhere extremely crass and imperialistic.

As a British person I can safely say that I've not seen a Union Jack hung anywhere in my city for ages...and its a big city.

It's nowhere near as bad (not sure thats the correct way of putting it) as in the US, where its seemingly common to have a flag hanging on the front of your house.
Score: 6 Votes (Like | Disagree)
69650 Avatar
153 months ago
As an Irish person, I have always found the British tendency to stick the Union Flag absolutely everywhere extremely crass and imperialistic.

I think you win the award for most pathetic comment of the year.
Score: 5 Votes (Like | Disagree)
benwiggy Avatar
153 months ago
Why not British Flag on underwear? :cool: It would sell like hot bread rolls! Sigh...
Pampers are selling Special Edition nappies with the Union flag on them, "to support Team GB in the Olympics".

I'm not sure how what my daughter does in her nappies constitutes support for the team, but then I'm not in marketing.
Score: 5 Votes (Like | Disagree)
Fresh Tendrils Avatar
153 months ago
As an Irish person, I have always found the British tendency to stick the Union Flag absolutely everywhere extremely crass and imperialistic.

As an Irish person, I have no problem with it. As someone else said, they don't have Union Jack's everywhere all the time. It's just on special days. We do the same on Saint Patrick's Day and other special occasions.
Score: 4 Votes (Like | Disagree)
Queso Avatar
153 months ago
Nowt wrong with a bit of national pride.
I don't think some realise it's different to how it was 30 years ago. We break out the Union Flag now for the right reasons, basically to celebrate or to party.

But you know, if people want to see it as it was that's their issue to work through, not ours.
Score: 4 Votes (Like | Disagree)

Popular Stories

maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...
Apple Silicon AI Optimized Feature Siri

Apple Releases Open Source AI Models That Run On-Device

Wednesday April 24, 2024 3:39 pm PDT by
Apple today released several open source large language models (LLMs) that are designed to run on-device rather than through cloud servers. Called OpenELM (Open-source Efficient Language Models), the LLMs are available on the Hugging Face Hub, a community for sharing AI code. As outlined in a white paper [PDF], there are eight total OpenELM models, four of which were pre-trained using the...
Apple Vision Pro Dual Loop Band Orange Feature 2

Apple Cuts Vision Pro Shipments as Demand Falls 'Sharply Beyond Expectations'

Tuesday April 23, 2024 9:44 am PDT by
Apple has dropped the number of Vision Pro units that it plans to ship in 2024, going from an expected 700 to 800k units to just 400k to 450k units, according to Apple analyst Ming-Chi Kuo. Orders have been scaled back before the Vision Pro has launched in markets outside of the United States, which Kuo says is a sign that demand in the U.S. has "fallen sharply beyond expectations." As a...
iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
iPad And Calculator App Feature 1

Apple Finally Plans to Release a Calculator App for iPad Later This Year

Tuesday April 23, 2024 9:08 am PDT by
Apple is finally planning a Calculator app for the iPad, over 14 years after launching the device, according to a source familiar with the matter. iPadOS 18 will include a built-in Calculator app for all iPad models that are compatible with the software update, which is expected to be unveiled during the opening keynote of Apple's annual developers conference WWDC on June 10. AppleInsider...