Apple on 'Fall Transition', Apple TV, Impact of Rumors and More - MacRumors
Skip to Content

Apple on 'Fall Transition', Apple TV, Impact of Rumors and More

2q12 revenueApple held its Q3 2012 financial results conference call this evening. We have posted a full transcript of the call.

From the call, Apple discusses their expectations for the next quarter which runs through July, August and September. In particular, Apple CFO Peter Oppenheimer expects gross margins to decline in the next quarter due to a "Fall transition". He was unwilling to provide more details on direct questioning:

A: "Fall transition" that I spoke about is driving most of the decline that we see sequentially in gross margin. Not something that we're going to talk about in any level of detail today. We could not be more confident in our new product pipeline.

Apple uses such terms as "Fall transition" to represent changes to their product lines. Lower expected gross margins could point to new products with lower prices. The obvious speculation would point to the much rumored smaller/cheaper 7.85" iPad. Whatever the "fall transition" is, Apple expects it to take place before the end of September in order for it to impact the next quarter.

Apple was also asked about the impact of rumors and speculation on their sales

Q: Rumor and speculation, how much does it hurt sales in the quarter?

A: There's a lot of speculation out there. It's difficult to sort out but I'm fairly convinced that there's an incredible anticipation out there for future products. As you would expect given what we've been able to deliver in the past. I think it's a reasonable amount.

And later...

Try very hard to keep our product roadmap secret and confidential. We go to extremes to do that. That, however, doesn't stop people from speculating or wondering and they'll never do that. The great thing about this country is that people can say what they think and so-forth. I'm not going to spend any energy trying to change that. I'm glad that people want the next thing. I'm super happy about it. There are obviously quite a few that want what we're doing now as well. I'm not going to put any energy into trying to get people to stop speculating. I don't think it would amount to anything.

Finally, Apple is still optimistic about the Apple TV, and continues to believe in it despite it being a comparably smaller market.

Q: Did you give an Apple TV number and updated thoughts?

A: Sold 1.3 million last quarter, up more than 170% year over year. Brings fiscal year to 4 million units. This is pretty incredible. Still at a level that we would call a "hobby" -- continue to pull the string to see where it takes us. Not one to keep around projects that we don't believe in. Lot of people here that believe in Apple TV. Continue to invest.

Q: Don't do hobbies to be hobbies -- do it to make something bigger?

A: We do it because we think it'll lead us somewhere. We'll see. 4 million isn't a small number and there are a lot of believers in it.

We have a full transcript available from the call.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iOS 27 Feature Cool

Apple Releases New iOS 27, iPadOS 27, macOS 27, and tvOS 27 Public Betas

Monday August 31, 2026 2:13 pm PDT by
Apple today released the sixth public betas of iOS 27, iPadOS 27, tvOS 27, and macOS Golden Gate, allowing anyone with a compatible device to download and test the new software. The sixth betas come a week after Apple seeded the fifth betas and a few hours after the eighth developer betas. You can get started by signing up on Apple's beta website and then opting in to the public beta by...
Apple TV Color

Apple TV Buys an Existing Hit for the First Time Ever

Friday August 28, 2026 8:52 am PDT by
Apple TV has bought the worldwide rights to "Small Prophets," breaking with how it normally operates in acquiring an existing English-language hit rather than commissioning a show of its own from the start. Apple TV has typically developed or, at the very least, commissioned shows in-house and given them their premiere on the service, regardless of where they may eventually end up. This...
apple tv 4k yellow bg feature

Next Apple TV Rumored to Have Five New Features, Including Siri AI

Wednesday August 19, 2026 7:43 am PDT by
According to rumors, the next-generation Apple TV 4K will have at least five new features, including an A17 Pro chip or newer, increased RAM, Siri AI support, an Apple-designed N1 chip with Wi-Fi 7 support, and an updated Siri Remote. Below, we recap everything rumored for the next Apple TV, along with potential launch timing. Rumored Features A17 Pro Chip or Newer The next Apple TV wi...

Top Rated Comments

Big-TDI-Guy Avatar
184 months ago
Ok - so there's no downvote button (for now) - so I'll say it out loud. (And still be bludgeoned for it)

For the first time in a long time - I'm not remotely excited about what Apple has in store for the remainder of this year. Something isn't there - that once was...

I know, I'm a horrible person. :(
Score: 26 Votes (Like | Disagree)
koruki Avatar
184 months ago
So disappointing that Apple failed so greatly on their earnings last quarter.

I checked the dictionary for the word fail, and making over $8b profit didn't show up :rolleyes:
Score: 24 Votes (Like | Disagree)
184 months ago
So disappointing that Apple failed so greatly on their earnings last quarter.

</sarcasm> :confused:
Score: 15 Votes (Like | Disagree)
leon44 Avatar
184 months ago
"The great thing about this country is that people can say what they think and so-forth."

Is it just me or do Americans think they invented free speech, you can say what you think in the vast majority of countries!
Score: 12 Votes (Like | Disagree)
184 months ago
So disappointing that Apple failed so greatly on their earnings last quarter.

Apple, the worlds most valued company, grew 23% over one year, beating their own quarterly predication. That is only disappointing in a VERY specialized sense of the word.
Score: 12 Votes (Like | Disagree)
184 months ago
iLove my ATV

But it could be soooo much better!!! Eg Web browser, more tv channels! And maybe Apps???
Score: 9 Votes (Like | Disagree)