Apple Running New Celebrity Television Ad Featuring Martin Scorsese

Apple has released a new television ad featuring the iPhone 4S and Siri, featuring legendary film director Martin Scorsese. The director uses Siri to reschedule appointments, find where a friend is, and see how traffic is in Manhattan.

Scorsese: What's my day look like?

Siri: Another busy day today.

Scorsese: Are you serious?

Siri: Yes, I'm not allowed to be frivolous.

Scorsese: Ah, OK. Move my 4 o'clock today to tomorrow. Change my 11AM to 2.

Siri: OK, Marty. I scheduled it for today.

Scorsese: Is that Rick? Where's Rick?

Siri: Here's Rick.

Scorsese: Oh, no that's not Rick. Now, how's the traffic headed downtown?

Siri: Here's the traffic.

Scorsese: Oh, it's terrible, terrible. Driver, driver, cut across. Cut across. We'll never make it downtown this way. I like you Siri, you're going places.

Siri: I'll try to remember that.

The ad is the fourth in Apple's series of celebrity television ads featuring celebrities using the technology. Prior ads have seen actors Samuel L. Jackson, John Malkovich, and Zooey Deschanel using Siri.

Thanks Sean!

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
General Black Friday Deals 25 Red Green

The 30+ Best Black Friday Apple Deals on AirPods, iPads, MacBooks, and More

Thursday November 27, 2025 6:46 am PST by
Black Friday is in full swing, and as always this is the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment,...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...

Top Rated Comments

samcraig Avatar
174 months ago
"Sequences shortened. Like, really really shortened."

It's obviously not the Scorsese Director's Cut. That commercial would have been an hour.
Score: 26 Votes (Like | Disagree)
jnc Avatar
174 months ago
"Sequences shortened. Like, really really shortened."
Score: 23 Votes (Like | Disagree)
Macman45 Avatar
174 months ago
If only siri actually DID work that way....It's a feature I very rarely use now..It's so crippled in the UK that it's pointless.

Hopefully, the extended coverage promised for IOS6 will actually make it useful. Funny ad though!
Score: 16 Votes (Like | Disagree)
Timzer Avatar
174 months ago
These celeb/siri ads are really horrible. Especially knowing full well Siri doesn't work anywhere near as smoothly as portrayed in these ads. Just love how that little disclaimer "sequences shortened" flashes so quickly in ever so faded font. Borderline false advertising at best.
Score: 14 Votes (Like | Disagree)
Furifo Avatar
174 months ago
C'mon Apple, enough with the 4S ads!

Concentrate on getting that new iPhone you have in the pipeline in our hands ASAP! :D
Score: 13 Votes (Like | Disagree)
gaussianblur Avatar
174 months ago
though apple fanboy that i am, i must call foul on this one... as a NYC resident, I promise you... Siri in midtown Manhattan is completely useless, especially on AT&T... a more realistic commercial would have been filled with her saying "I'm really sorry about this..."
Score: 11 Votes (Like | Disagree)