Apple Retail Store Staff Set to Gain Raises of Up to 25% - MacRumors
Skip to Content

Apple Retail Store Staff Set to Gain Raises of Up to 25%

Earlier this week, Business Insider reported that all Apple retail store staff would be receiving raises of at least $4 per hour, a claim that the site later backpedaled from somewhat as other sources from the company's stores reported in to note that they had heard nothing of the sort.

apple retail employees
But Dow Jones Newswires is now weighing in with its own claims that Apple is indeed raising staff pay by "as much as a quarter of their wages".

Employees began learning of the raises in face-to-face meetings with managers last week, according to three Apple employees in various regions across the U.S. The raises, which are based on performance, will begin appearing in paychecks around the middle of July, two of these people said. [...]

The overwhelming staff complaint during an internal review was wage levels, one employee said. Higher-level retail staff, such as its "Genius" tech support teams and "Creative" educational teams were among the most frustrated, this person said. At one store, another employee noted, a nearby competing Microsoft Corp. (MSFT) retail shop had begun poaching employees by offering promotions and higher wages.

The report notes that sales staff at Apple retail stores are currently paid between $9 and $15 per hour before the forthcoming raises are factored in, with Geniuses at the high end of the pay scale earning as much as $30 per hour.

It is unknown just how the raises will be distributed across staff and what proportion will be closer to the 25% end of the raise spectrum, but it is clear that Apple is making a significant effort to increase wages for its retail store workers in order to help retain staff and increase satisfaction amid booming sales and retail store traffic.

Popular Stories

Apple Park Visitor Center

Apple Park Visitor Center Just Lost an Attraction Offered Since 2017

Tuesday September 22, 2026 12:42 pm PDT by
Following renovations, the Apple Park Visitor Center in Cupertino, California no longer features a 3D augmented reality model of the Apple Park campus. The area that housed the 3D model, which was called the Exhibition Space, now has wall-mounted shelves known as "Avenues" and new, rounder tables for product displays. The remodeling process began in July and was completed recently. Appl ...
Apple Store Hello

Apple Stores Have a New 'Hello' Easter Egg, Here's Why

Friday September 18, 2026 5:42 am PDT by
Starting today, many if not all Apple Stores around the world have received a new "hello" decoration somewhere in the store for the purposes of testing iPhone camera zoom. Like the iPhone 17 Pro models, the new iPhone 18 Pro models that launched today offer up to 8× optical...
iPhone 18 Pro 16x9 1

Forgot to Pre-Order iPhone 18 Pro? Apple Store Pickup Available Today at Most Locations

Friday September 18, 2026 1:00 am PDT by
Apple's new iPhone 18 Pro and iPhone 18 Pro Max models are now being delivered to customers worldwide following the pre-order period that began on Saturday, September 12. For those who didn't pre-order, there's now a 3-4 week wait time for iPhone 18 Pro Max models across all storage options and colorways in the U.S. Demand has been less strong for iPhone 18 Pro models, but you're still looking at ...

Top Rated Comments

187 months ago
Well deserved. Apple stores are ALWAYS busy. I sometimes feel sorry that they have to put up with people's BS and busy traffic ALL day.

My bud is a genius. He better be treating me to a drink this weekend. Lol.
Score: 49 Votes (Like | Disagree)
187 months ago
Reminds me of foxconn. $9 p/h in America, shameful.

Sadly $9 is actually pretty good for a starting wage in retail in America.
Score: 38 Votes (Like | Disagree)
187 months ago
Kudos to Apple for taking care of their people.

The Apple store that I go to seem to have the friendliest staff I've ever dealt with.

:D
Score: 19 Votes (Like | Disagree)
foodog Avatar
187 months ago
Kudos to Tim Cook and Co. for stepping up. Retail employees have to deal with some pretty extreme customers on a daily basis. Nice to see them financially rewarded.

I saw one "lady" completely lose her mind at the Genius bar when she was returning her new iPhone. The Apple store employee wouldn't give her a refund for all the accessories she bought at an AT&T store because they were AT&T products. I even tried to reason with her. She just kept yelling until the manager finally just gave her the money. As she walked away he asked if any one wanted the cheap rubber case, no one spoke up and he threw it in the trash.
Score: 16 Votes (Like | Disagree)
basesloaded190 Avatar
187 months ago
Reminds me of foxconn. $9 p/h in America, shameful.

For a 16 year old kid trying to sell Apple products part-time, that isn't that bad. I never made $9/hour until I got to college.
Score: 16 Votes (Like | Disagree)
187 months ago
Sadly this is true. The only thing any of the geniuses have ever done for me is swap out my broken iPhones.

Geniuses, in my experience, are an exceptional group. They do far more than just 'swap out your broken phone.' You may have been an excellent customer and not given them any grief, but I can tell you this is not the norm. An extraordinary amount of people come in with very aggressive attitudes and take it unjustly out on a Genius (e.g. iPhone dropped in water....angry this isn't covered under warranty).

Apple Retail employees, for all intents and purposes, are the face of Apple. Specialists for when a customer comes in to purchase a product, Geniuses when they have problems, Creatives when they come for training.

I think it's safe to say Apple Retail are there because they want to be and are proud to be employees of Apple.
Score: 13 Votes (Like | Disagree)
Latest Stories
Apple Hiring 'iCup' Specialist
Apple Hiring 'iCup' Specialist
5 minutes ago
MacBook Pro With OLED Display Rumored to Be 'Significantly Lighter'
MacBook Pro With OLED Display Rumored to Be 'Significantly Lighter'
54 minutes ago
Apple Event Reportedly Planned for October 13
Apple Event Reportedly Planned for October 13
2 hours ago
Amazon Launches Early Prime Day Discounts on AirPods, iPad, MacBook Air, and More
Amazon Launches Early Prime Day Discounts on AirPods, iPad, MacBook Air, and More
10 hours ago
AirPods Pro 3 Hit Record Low $179 Price During Early Prime Day Sale
AirPods Pro 3 Hit Record Low $179 Price During Early Prime Day Sale
11 hours ago
Top Stories: Apple Smart Home Launch on October 13, iPhone Duo Production Issues, and More
Top Stories: Apple Smart Home Launch on October 13, iPhone Duo Production Issues, and More
2 days ago
Apple Says iPhone 18 Pro Max Users With AT&T Cellular Issue Need to Have Device Replaced
Apple Says iPhone 18 Pro Max Users With AT&T Cellular Issue Need to Have Device Replaced
2 days ago
Apple Announces 'Full Disk Access' Changes on macOS Due to AI Agents
Apple Announces 'Full Disk Access' Changes on macOS Due to AI Agents
2 days ago
AT&T and Apple Just Took Steps Toward Fixing iPhone 18 Pro Max Issue
AT&T and Apple Just Took Steps Toward Fixing iPhone 18 Pro Max Issue
2 days ago
AT&T on iPhone 18 Pro Max Issues: 'We Are Working With Apple'
AT&T on iPhone 18 Pro Max Issues: 'We Are Working With Apple'
2 days ago
Upgrading From an Older Apple Watch? Here's How the New Features Stack Up
Upgrading From an Older Apple Watch? Here's How the New Features Stack Up
2 days ago
Beats 360 Cushion Kits and Apple Accessories See Early Prime Day Price Drops
Beats 360 Cushion Kits and Apple Accessories See Early Prime Day Price Drops
2 days ago
Apple Store in UK Reopening on iPhone Duo Launch Day
Apple Store in UK Reopening on iPhone Duo Launch Day
3 days ago
AT&T Acknowledges iPhone 18 Pro Max Issues: Update 'Immediately'
AT&T Acknowledges iPhone 18 Pro Max Issues: Update 'Immediately'
3 days ago
New 'AirFly Drive' Accessory Turns Wired CarPlay Into Wireless CarPlay
New 'AirFly Drive' Accessory Turns Wired CarPlay Into Wireless CarPlay
3 days ago
Apple Shares Photos Shot on iPhone Duo
Apple Shares Photos Shot on iPhone Duo
3 days ago
Apple Says iPhone Duo Has Replaceable 'Cover Layer'
Apple Says iPhone Duo Has Replaceable 'Cover Layer'
3 days ago
Apple's Smart Home Camera Will Apparently Have 'No Video Recording'
Apple's Smart Home Camera Will Apparently Have 'No Video Recording'
3 days ago
Apple TV Just Updated Its Selection of 'Bonus' Movies
Apple TV Just Updated Its Selection of 'Bonus' Movies
3 days ago
iPhone 18 Pro Colors Buyer's Guide: Which Should You Choose?
iPhone 18 Pro Colors Buyer's Guide: Which Should You Choose?
3 days ago
Early Prime Big Deal Days: Best Discounts on Accessories, TVs, and More at Amazon
Early Prime Big Deal Days: Best Discounts on Accessories, TVs, and More at Amazon
3 days ago
MacBook Pro With OLED Touch Screen Rumored to Launch in October or November
MacBook Pro With OLED Touch Screen Rumored to Launch in October or November
4 days ago
Apple's All-New Home Hub Rumored to Launch in These Four Colors
Apple's All-New Home Hub Rumored to Launch in These Four Colors
4 days ago
iPhone 18 Pro Aperture Control Goes Fully Manual in Halide 3.2
iPhone 18 Pro Aperture Control Goes Fully Manual in Halide 3.2
4 days ago
Apple Stores Receive 'Do Not Open' Boxes Ahead of Smart Home Products Launch
Apple Stores Receive 'Do Not Open' Boxes Ahead of Smart Home Products Launch
4 days ago
iPhone 18 Pro Sales Jump in China Ahead of iPhone Duo Launch
iPhone 18 Pro Sales Jump in China Ahead of iPhone Duo Launch
4 days ago
Apple TV Still Down for Some Users Following Apple Services Outage
Apple TV Still Down for Some Users Following Apple Services Outage
4 days ago
Microsoft 365 Work Accounts May Stop Syncing in Apple Mail
Microsoft 365 Work Accounts May Stop Syncing in Apple Mail
3 days ago
Apple's Smart Home Hub: Everything We Know So Far
Apple's Smart Home Hub: Everything We Know So Far
4 days ago
Apple's Home Hub Borrows From the iPhone Duo's StandBy Mode
Apple's Home Hub Borrows From the iPhone Duo's StandBy Mode
4 days ago