Tim Cook at D10: Hints at Facebook Integration, and Siri Improvements

siri iconAt this year's All Things D conference, Walt Mossberg and Kara Swisher interviewed Apple CEO Tim Cook about a range of topics. We offer a transcript of the entire interview. During the talk, Cook provided hints at two upcoming features for Apple customers.

The first has to do with the possibility of Facebook integration into iOS. Apple and Facebook are believed to have previously been in tough negotiations about Facebook integration into Apple's products. As a result, tight Facebook integration has been absent in iOS while Twitter has seen service-level support.

When asked about Apple's relationship with Facebook, Cook suggests that there will be news in the near future:

For us, we want to provide customers simple and elegant ways to do the things they want to do. Facebook has hundreds of millions of customers. So, anyone that has an iPhone or iPad, we want them to have the best experience with Facebook on those platforms. So stay tuned.

Next, when questioned about Siri, Cook reports that customers love the voice assistant feature on the iPhone 4S, and that its one of the most popular features on the device. He goes on to report that they have a lot more coming:

But, there's more that it can do. We have a lot of people working on this. You'll be really pleased with the things you'll see over the coming months. The breadth that you're talking about -- we've got some cool ideas about what Siri can do. We have a lot going on on this.

Cook goes on to say that he thinks they'll be "really happy" with where it's going.

Popular Stories

iPhone 17 Pro on Desk Centered 1

iPhone 17 Pro Launching Next Month With These 12 New Features

Wednesday August 20, 2025 1:23 pm PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max should be unveiled in a few more weeks, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3 Just Weeks Away: Eight Reasons to Upgrade

Wednesday August 20, 2025 6:44 am PDT by
We're only weeks away from Apple's annual iPhone event – rumored to take place on September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023. By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for enhancements,...
apple wallet drivers license feature iPhone 15 pro

iPhone Driver's Licenses in Apple Wallet Now Available in 10 U.S. States

Wednesday August 20, 2025 12:00 pm PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. This week, Apple announced the 10th U.S. state that has implemented the feature: Montana. Below, we have recapped key details about...
iPhone 17 Pro Dark Blue and Orange

When Is iPhone 17 Coming Out?

Wednesday August 20, 2025 5:00 am PDT by
Apple's iPhone 17 series is expected to debut in September 2025. This release follows Apple's recent trend of introducing new iPhone models annually in the fall. To unveil the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, Apple is expected to hold its annual iPhone announcement event during the week of September 8, 2025, with September 9 or 10 emerging as the most likely...
Apple TV Plus Feature 2 Dark Teal

Apple TV+ Price Increase Announced

Thursday August 21, 2025 7:26 am PDT by
Apple today raised the monthly price of its Apple TV+ streaming service to $12.99 in the U.S., according to 9to5Mac's Benjamin Mayo. Apple TV+ cost just $4.99 per month in the U.S. when it launched in 2019, but the price has now increased three times. The price went up to $6.99 per month in 2022, and then to $9.99 per month in 2023, and now the service costs $12.99 per month. The latest...
apple design award 2025

Apple Announces 2025 Design Award Winners Ahead of WWDC 2025

Tuesday June 3, 2025 10:14 am PDT by
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement. The 2025 Apple Design Award winners are listed below, with one app and one game selected per category: Delight and Fun - CapWords (App) and Balatro (Game) Innovation - Play (App) and PBJ -...

Top Rated Comments

scrappledog Avatar
173 months ago
Got to admit ... I have zero interest in Facebook being integrated into my phone's OS. None.
Score: 35 Votes (Like | Disagree)
Warbrain Avatar
173 months ago
Agree on FB.
Even with all the "cool guy" dissing of Facebook, how can a consumer electronic giant ignore the staggering numbers of FB accounts. Just that alone is reason to look closer

Facebook would want too much data about Apple users. Facebook wouldn't want to tie into iTunes for payments. Facebook would want to serve the ads.

Partnering with Facebook is nearly as bad as partnering with Google at this point.
Score: 26 Votes (Like | Disagree)
strausd Avatar
173 months ago
I would love to see apps take advantage of Siri. And I mean both Apple apps and third party apps. Also, being able to adjust settings via voice would be awesome.
Score: 24 Votes (Like | Disagree)
faroZ06 Avatar
173 months ago
Just say no Apple.

We don't need spyware integrated deeply in iOS. One of the key differentiators of the iPhone over Android is privacy from the data harvesting companies like Google, Facebook, et al.
Apple did Twitter well. You install the Twitter add-on if you want it. I hope they do the same for Facebook because I am not going to install that add-on.

----------

Steve locked horns with Zuck & that was the deterrent.

Cook doesn't have the polarizing attitude, therefore it's a whole new ball game. One with many opportunities.

Cook knows how to maximize opportunities without ruffling feathers.
Agreed. Steve was unique and fearless, but I thought he was too.... confronting. I did support his telling-off of Flash, though.

----------

Agree on FB.
Even with all the "cool guy" dissing of Facebook, how can a consumer electronic giant ignore the staggering numbers of FB accounts. Just that alone is reason to look closer
FB's crashing stock is hilarious. It's so bad that the stock exchange won't even let you short it anymore. Facebook is a trend that is bound to crash later. I can see it exponentially losing users until it plateaus and stays at the level of Myspace. None of my friends believe me, but they also didn't believe me when I told them that FB's IPO would be a disaster.
Score: 18 Votes (Like | Disagree)
makingdots Avatar
173 months ago
Agree on FB.
Even with all the "cool guy" dissing of Facebook, how can a consumer electronic giant ignore the staggering numbers of FB accounts. Just that alone is reason to look closer
Nope, it's Facebook not cooperating well with Apple last year.
Score: 13 Votes (Like | Disagree)
SprodeBoy Avatar
173 months ago
Is this what i am going to hear in the hallways at school now?
*booboop* Tell jenny she is a slut *beebeep*
Score: 11 Votes (Like | Disagree)