Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
iPad 3 to Include Haptic Display Technology to Provide On-Screen Textures?
While speculation about Senseg and Apple has been floating under the radar for some time and a rationale for it was posted in our forums last week, The Guardian was the first major source to put forward the specific claim yesterday, noting that conversations with Senseg executives earlier this year left The Guardian with the impression that the company was indeed working with Apple.
When the Guardian met Senseg's chiefs in their Helsinki offices in January, its directors declined to say whether they had spoken to Apple about the use of the technology in the iPad – but said they were talking to tablet manufacturers. [...]The Next Web has also put together a speculative piece suggesting that haptic feedback could indeed be making an appearance on the iPad 3.
But asked this week whether Apple is a customer for the E-Sense technology, Petri Jehkonen, Senseg's technical marketing manager, declined to comment. Asked whether Apple is not a customer, he replied: "That would be for Apple to say. My comment is no comment."
The bits and pieces that I’ve managed to uncover are tantalizing and have led me to believe that at least one major new feature that we have not seen before on an Apple device before will make an appearance on the new tablet.The report continues with a reasoned analysis of how Apple may have been able to quietly include the technology in the iPad 3 and the unobtrusive nature of the haptic technology itself that could have been kept behind the scenes.
I’ll be honest up front: I have been unable to nail down exactly what it is. [...]
The most tantalizing and attractive possibility I could come up with was the introduction of a touch-feedback technology for the iPad’s display.
And now Pocket-lint is weighing in with its own claims, once again pointing to quotes from Senseg executives as hints that the company may be working with Apple.
"We won't be making any statements until after Apple's announcement," a company spokesman told Pocket-lint with a timing that's just too obvious to be anything else after we asked them the direct question of whether Senseg is involved in the iPad 3 launch.The report also links back to a Trusted Reviews report from June 2011 in which Senseg claimed it was working with "a certain tablet maker based in Cupertino."
Apple has certainly expressed interest in haptic technology in the past, as evidenced by patent applications on the company's ideas. But specific rumors about incorporating the technology into iOS devices have been essentially non-existent until now. With just a few hours to go until Apple's media event, observers don't have long to wait to find out if the last-minute claims are true.