Proview Sues Apple in U.S. Over Alleged Deception in iPad Trademark Purchase

Reuters reports that the dispute over the iPad trademark in China has taken an interesting turn, with Proview Technology filing suit against Apple in the United States over alleged deception related to the deal between the two companies.

proview logo
Apple set up a dummy corporation known as IP Application Development Ltd (IPAD) to conduct negotiations with Proview over the trademark back in 2009, and Proview's suit alleges that Apple's efforts to keep its identity secret amounted to fraud.

In its filing, Proview alleged lawyers for IPAD repeatedly said it would not be competing with the Chinese firm, and refused to say why they needed the trademark.

Those representations were made "with the intent to defraud and induce the plaintiffs to enter into the agreement," Proview said in the filing dated February 17, requesting an unspecified amount of damages.

The use of dummy corporations is not particularly unusual in business negotiations, with companies sometimes seeking to keep their identities secret as they work to acquire intellectual property and other assets in support of products under development. By keeping their identities secret, high-profile companies hope to avoid having their plans become public while also looking to strike more favorable deals with companies who think they are dealing with a small business rather than a deep-pocketed industry leader.

MacRumors discovered in the weeks leading up to the introduction of the original iPad in January 2010 that Apple had used a similar dummy corporation with a nearly identical name of IP Application Development LLC to register its own iPad trademarks.

Apple claims that its IPAD dummy corporation purchased the rights to the iPad trademark from Proview in ten countries back in December 2009. Proview has claimed that the transaction did not include the Chinese rights, and the two companies are currently facing off in a number of Chinese courts over the matter. A Hong Kong court ruled last year that Proview and several of its subsidiaries and associated companies had conspired to extort millions of dollars of Apple's by refusing to turn over the Chinese rights to the trademark, but Chinese courts have in several cases sided with Proview.

Related Roundup: iPad
Buyer's Guide: iPad (Neutral)
Related Forum: iPad

Top Rated Comments

MikhailT Avatar
134 months ago
Huh?

Companies are not obligated to explain why they want to buy the trademarks and if Proview had doubts, they could've say no to the deals.

Also, Proview had no tablets, so Apple is not competing against them.

This is just a scare tactic to try to get Apple to pay up.
Score: 28 Votes (Like | Disagree)
pdjudd Avatar
134 months ago
well in the UK apple will have a hard time having a tv named itv
Luckily apple doesn't make a product called "iTV"
Score: 25 Votes (Like | Disagree)
duffman9000 Avatar
134 months ago
And the shameless hypocrisy continues. Please Apple just pay what you should pay in good faith already. You try to sue Samsung and others at every turn, but you blatantly use someone else's trademark and for whatever reason, you feel you shouldn't have to pay. But everyone else owes you everything right? I've got a nice tall glass of ethics and morals on the table for you. Come take nice big soul cleansing swig.
Absolutely despicable and shameless.

What the hell are you talking about? Apple is under no obligation to pay more than it agreed to pay.
Score: 18 Votes (Like | Disagree)
Peace Avatar
134 months ago
And the shameless hypocrisy continues. Please Apple just pay what you should pay in good faith already. You try to sue Samsung and others at every turn, but you blatantly use someone else's trademark and for whatever reason, you feel you shouldn't have to pay. But everyone else owes you everything right? I've got a nice tall glass of ethics and morals on the table for you. Come take nice big soul cleansing swig.
Absolutely despicable and shameless.

I gather you haven't read the documents provided in this discussion.
Score: 16 Votes (Like | Disagree)
chriscrk Avatar
134 months ago
So now they're bringing a bad name for themselves in the US as well.
Score: 15 Votes (Like | Disagree)
Sedulous Avatar
134 months ago
And the shameless hypocrisy continues. Please Apple just pay what you should pay in good faith already. You try to sue Samsung and others at every turn, but you blatantly use someone else's trademark and for whatever reason, you feel you shouldn't have to pay. But everyone else owes you everything right? I've got a nice tall glass of ethics and morals on the table for you. Come take nice big soul cleansing swig.
Absolutely despicable and shameless.

Proview (China) signed the deal. Apple has proof and that is why they won in HK. Thanks MikhailT for the link (http://allthingsd.com/20120216/take-a-look-at-some-of-apples-evidence-in-proview-ipad-dispute/?reflink=ATD_yahoo_ticker).
Score: 14 Votes (Like | Disagree)

Popular Stories

iPhone 14 Pro Purple Front and Back MacRumors Exclusive

iPhone 14 Pro Renders Highlight Multiple Design Changes

Wednesday May 25, 2022 8:56 am PDT by
Leaker Jon Prosser today shared ostensibly accurate renders of the iPhone 14 Pro, providing the most accurate look yet at what the device could look like when it launches later this year. In the latest video on YouTube channel Front Page Tech, Prosser revealed renders of the iPhone 14 Pro made by Apple concept graphic designer Ian Zelbo, highlighting a range of specific design changes...
apple account card

Wallet App Now Supports Apple Account Cards on iOS 15.5

Wednesday May 25, 2022 5:01 pm PDT by
Apple appears to have recently updated the Wallet app to allow users to add an Apple Account Card, which displays the Apple credit balance associated with an Apple ID. If you receive an App Store or Apple Store gift card, for example, it is added to an Apple Account that was previously visible in the App Store and Apple Store apps. As of today, the Apple Account balance can also be added to...
iphone 13 pro max display bleen

iPhone 14 Max Reportedly Weeks Behind Schedule [Updated]

Thursday May 26, 2022 7:25 am PDT by
The iPhone 14 Max is currently behind schedule by around three weeks, according to Haitong International Securities analyst Jeff Pu. Yesterday, Nikkei Asia reported that at least one iPhone 14 model was three weeks behind schedule due to the impact of lockdowns on Apple's supply chains in China, but it was not clear which iPhone 14 model this related to. Now, Pu has clarified that the model...
iPad Pro USB C Feature Coral

Deals: Apple's iPad Pro Reaches Up to $449 Off in Amazon's Latest Sales

Wednesday May 25, 2022 10:09 am PDT by
Amazon is marking down a wide variety of 11-inch and 12.9-inch iPad Pro models this week, with prices starting as low as $749.00 for the 11-inch tablet. You'll find the full list of sales below, all of which can be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep...
iOS 16 mock for feature wishlist

iOS 16 Wishlist: Features MacRumors Readers Want to See in the Next Version of iOS

Friday May 27, 2022 2:15 pm PDT by
There's just over a week to go until the 2022 Worldwide Developers Conference, which is one of the biggest Apple events of the year. We've heard surprisingly little about iOS 16 this year, so we're in for some major surprises when June 6 rolls around. As we wait for the keynote event, we thought we'd share some iOS 16 wishlist items from MacRumors readers, because who knows? We just might...
top stories 28may2022

Top Stories: WWDC 2022 Schedule, New Apple Watch Pride Bands, and More

Saturday May 28, 2022 6:00 am PDT by
It's Memorial Day weekend in the United States, and that means WWDC is right around the corner and anticipation is building for what we might see at the opening keynote. Software updates are a given, but will we see any new hardware? Other news this week included the annual release of new Pride-themed Apple Watch bands, iPhone 14 Pro rumors, and Sony's latest headphones that compete against...
a16 5nm m2 3nm feature 2

Alleged Apple Chip Plans Suggest 'A16' Will Stick With 5nm, 'M2' to Make Jump to 3nm Instead

Friday May 27, 2022 6:54 am PDT by
The "A16" chip for the iPhone will reportedly be manufactured with the same process as the iPhone 13's A15 Bionic, with Apple saving a bigger performance leap for the "M2" chip designed for its next-generation Macs. Meanwhile, the company is working on a "final" M1 chip variant that uses more powerful cores from the A15, according to the leaker known as "ShrimpApplePro." In a thread on...