ituneslogo9to5Mac reports that Apple is working on an overhaul of its iTunes Store and App Store marketplaces, seeking to simplify the user experience while also increasing interactivity and discoverability. The revamped stores are reportedly planned to launch later this year.

The new design is said to be even simpler and more user-friendly than the current design. Apple is working on ways to enhance the speed and efficiency of finding new content, such as songs, videos, and applications. The cornerstone element of Apple’s new iTunes Store is interactivity. As Apple vaguely explained to a number of music labels and entertainment partners, Apple is looking to make the iTunes Store a much more engaging experience.

According to the report, the focus is currently on the desktop iTunes Store and App Store experience as managed through the iTunes application, although it is unclear whether the revamped stores will come alongside a major revision to the application itself. And along with the revamped desktop experience, Apple will also be working to refresh the interface on iOS, although those changes may come somewhat after the changes on the desktop side.

Tag: 9to5Mac

Top Rated Comments

adztaylor Avatar
157 months ago
About time, iTunes is in a desperate need of an overhaul.
Score: 31 Votes (Like | Disagree)
iTim314 Avatar
157 months ago
Will Ping die? One can only hope...
Score: 27 Votes (Like | Disagree)
LWX Avatar
157 months ago
Why is this not on the front page?
Score: 23 Votes (Like | Disagree)
Shrink Avatar
157 months ago
And not a moment too soon...
Score: 11 Votes (Like | Disagree)
dgree03 Avatar
157 months ago
They need to create more categories, the ones they current have are too vague for the amount of apps they carry.

Maybe even add a "cart" option? I would love to queue up a few apps I want to buy by adding them to a cart?

This would be a very good feature on iOS because I HATE downloading an app and getting bounced out of the app store to watch it download!:mad:
Score: 10 Votes (Like | Disagree)
testcard Avatar
157 months ago
I wonder if an an option to combine multiple Apple IDs is part of the plan?
Score: 9 Votes (Like | Disagree)

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