Apple Grabs 19% of U.S. Consumer Electronics Dollars in Holiday Quarter

Apple captured "19 percent of all sales dollars" of consumer electronics sales in the U.S. during the holiday quarter of 2011 according to NPD. Not coincidentally, the holiday season was also the best quarter in Apple's history.

Not only was Apple by far the most successful consumer electronics brand for the second year in a row, Apple Retail has the third most revenue of any electronics retailer, coming in behind only Best Buy and Walmart. Apple was the only brand in the top five to post a sales increase from 2010, with receipts for 2011 rising more than 36 percent in the U.S. on the back of the iPad 2 and iPhone 4S.

winhwvwc1781922244479590587
Tablet sales have more than doubled as a share of consumer electronics dollars, going from 5.1 to 10.7 percent. That's especially good news for Apple -- the iPad's 40 million units sold made up nearly 60 percent of tablet sales in 2011.

HP, Samsung, Sony, and Dell all saw declines in sales from 2010 to 2011, according to NPD's report, with Sony and Dell taking the biggest hits.

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
duolingo ad live activity

Duolingo Used iPhone's Dynamic Island to Display Ads, Violating Apple Design Guidelines

Friday January 2, 2026 1:36 pm PST by
Language learning app Duolingo has apparently been using the iPhone's Live Activity feature to display ads on the Lock Screen and the Dynamic Island, which violates Apple's design guidelines. According to multiple reports on Reddit, the Duolingo app has been displaying an ad for a "Super offer," which is Duolingo's paid subscription option. Apple's guidelines for Live Activity state that...
Clicks Communicator Feature

'Clicks Communicator' Unveiled — Will You Carry This With Your iPhone?

Friday January 2, 2026 6:35 am PST by
The company behind the BlackBerry-like Clicks Keyboard accessory for the iPhone today unveiled a new Android 16 smartphone called the Clicks Communicator. The purpose-built device is designed to be used as a second phone alongside your iPhone, with the intended focus being communication over content consumption. It runs a custom Android launcher that offers a curated selection of messaging...
Low Cost A18 Pro MacBook Feature Pink

Apple's 2026 Low-Cost A18 Pro MacBook: What We Know So Far

Friday January 2, 2026 4:33 pm PST by
Apple is planning to release a low-cost MacBook in 2026, which will apparently compete with more affordable Chromebooks and Windows PCs. Apple's most affordable Mac right now is the $999 MacBook Air, and the upcoming low-cost MacBook is expected to be cheaper. Here's what we know about the low-cost MacBook so far. Size Rumors suggest the low-cost MacBook will have a display that's around 13 ...
Low Cost MacBook Feature A18 Pro

Low-Price 12.9-Inch MacBook With A18 Pro Chip Reportedly Launching Early This Year

Friday January 2, 2026 9:08 am PST by
Apple plans to introduce a 12.9-inch MacBook in spring 2026, according to TrendForce. In a press release this week, the Taiwanese research firm said this MacBook will be aimed at the entry-level to mid-range market, with "competitive pricing." TrendForce did not share any further details about this MacBook, but the information that it shared lines up with several rumors about a more...
Apple Fitness Plus hero

Apple Announces New Fitness+ Workout Programs, Strava Challenge, and More

Friday January 2, 2026 6:43 am PST by
Apple today announced a number of updates to Apple Fitness+ and activity with the Apple Watch. The key announcements include: New Year limited-edition award: Users can win the award by closing all three Activity Rings for seven days in a row in January. "Quit Quitting" Strava challenge: Available in Strava throughout January, users who log 12 workouts anytime in the month will win an ...
govee floor lamp

CES 2026: Govee Announces New Matter-Connected Ceiling and Floor Lights

Sunday January 4, 2026 5:00 am PST by
Govee today introduced three new HomeKit-compatible lighting products, including the Govee Floor Lamp 3, the Govee Ceiling Light Ultra, and the Govee Sky Ceiling Light. The Govee Floor Lamp 3 is the successor to the Floor Lamp 2, and it offers Matter integration with the option to connect to HomeKit. The Floor Lamp 3 offers an upgraded LuminBlend+ lighting system that can reproduce 281...
Belkin 25W Battery magnetic

CES 2026: Belkin Announces Magnetic Ring Power Bank, Modular Dock, and More

Sunday January 4, 2026 3:02 pm PST by
Belkin today announced a range of new charging and connectivity accessories at CES 2026, expanding its portfolio of products aimed at Apple device users. UltraCharge Pro Power Bank 10K with Magnetic Ring The lineup includes new Qi2 and Qi2.2 wireless chargers, magnetic power banks, a high-capacity laptop battery, and USB-C productivity accessories, with an emphasis on higher charging...

Top Rated Comments

JAT Avatar
181 months ago
That was the dot-com bubble, genius.
Yeah. What is the rip for? Am I not allowed to reference it? I don't happen to like that name, so I don't use it. Deal with it.

Please, continue to down vote me because I know how to comprehend sentences. Thank you.
Score: 3 Votes (Like | Disagree)
Rodimus Prime Avatar
181 months ago
Double dipping? The revenue would only count once per category. And once overall.

It would just seem odd to me to eliminate what could be the most popular device for playing video games from the video game player market because it also has another purpose. (Hypothetically. I have no idea if the iPod touch or the iPhone is the most popular.)

Simple when you add all the categories up it should add up to around 100%+/-. The amount off should only be from rounding errors in said chart so less than 1%

Double dipping causes it to be thrown off and makes it harder to track how each market is growing or shrinking because you double dip.

As it shows over 58% of the market is electronic toys.
Score: 3 Votes (Like | Disagree)
Consultant Avatar
181 months ago
That means Apple definitely needs to copy what its competitors are doing or Apple will be doomed! ;)
Score: 3 Votes (Like | Disagree)
Lesser Evets Avatar
181 months ago
What "Video Game Hardware" does Apple make ?

This chart isn't Apple... it's the percentage of stuff purchased in the holiday season according to the top 5 categories. You add up the categories and it comes out to around 60+% of all dollars spent in the time span recorded.

Not sure how it directly relates to the story, but it gives an indication of what has sold and how it has increased or decreased. It shows that tablet sales doubled this year and the article says Apple sold 60% of those tablets...

You gotta do the math, but it's just a graphic to say Apple is making s---loads of cash these days.
Score: 2 Votes (Like | Disagree)
eawmp1 Avatar
181 months ago
"19 percent of all sales dollars" of consumer electronics sales in the U.S. during the holiday quarter

Has any single company ever done this before? :eek::confused:
Score: 2 Votes (Like | Disagree)
Exhale Avatar
181 months ago
It would just seem odd to me to eliminate what could be the most popular device for playing video games from the video game player market because it also has another purpose.
Uh, like PCs? The PC game market still has greater revenues and profits than the entire console (portable and non-portable) market put together, despite nearly a decade of media claims that it is 'dead'.

I haven't exactly seen anyone purchase a iOS device for games. It fills a handy secondary function yes, but a handful of people using it for gaming certainly doesn't qualify it as a 'video game' device. Snake used to be popular as hell back in the 90s on old Nokia phones, and then all kinds of java games when installable apps became possible around 2000. But we didn't call it a gameboy competitor because of that.
Score: 2 Votes (Like | Disagree)