Apple Releases Two New iPhone 4S Ads: "Road Trip" and "Rock God"

Apple posted two new iPhone 4S television ads to its YouTube account this evening, "Road Trip" and "Rock God". Both ads showcase the various ways to use the iPhone 4S's Siri functionality to find directions, locate a restaurant, or send text messages.



There have been several other iPhone 4S ads previously. In December, Apple released an iPhone 4S ad featuring Santa Claus using his iPhone 4S to check the weather and his "schedule" as he delivered toys around the world. In October, just after the iPhone 4S went on sale, Apple aired an ad called "Assistant" which also featured Siri extensively.

Top Rated Comments

Eddyisgreat Avatar
130 months ago
I think I get it now.

Amazon Director: Show the phone a few times, but really just compare yourself to the competition and show why, even though the competitor has a better device, the consumer should go to your device. Use lots of irrelevant dialog in an exotic location like a beach.

Samsung Director: Insult the owners of the competitors device and make them question their purchase, show the phone a few times. Glee style dance routine.

Google Director: LOTS of flashing lights. Lots of cool music. A CG mockup of the phone but NOT the phone itself. The phone should be turned off. The user speaking into the device is shown in an elaborate visualization of sound waves. Lots of explosions at the end with aliens yelling 'droid'.

Apple Director: Show real life examples based on the phone the whole time. Appeal to the end user.
Score: 57 Votes (Like | Disagree)
Menopause Avatar
130 months ago


Also, I'm surprised that Apple would use "God" in a commercial. Between that and the Santa ad, I get the sense that some religious people could be put off.
You think too much. You ought to get a (simpler) life. :)
Score: 31 Votes (Like | Disagree)
Michael Scrip Avatar
130 months ago
Great commercials...

And no references to any other companies or products...
Score: 27 Votes (Like | Disagree)
hobo.hopkins Avatar
130 months ago
These make an emotional connection to the product, so no bashing of other products (or more importantly customers who possess those other products) needed to be made. Very nice.
Score: 22 Votes (Like | Disagree)
jakesteramma Avatar
130 months ago
I like how these commercials emphasize what Apple's products do. I hope Apple stays away from commercials that bash competitor's products. I don't like negative advertising. :D
Score: 20 Votes (Like | Disagree)
currentinterest Avatar
130 months ago
I use Siri constantly. Best thing ever put in a phone.
Score: 16 Votes (Like | Disagree)

Popular Stories

Upcoming Products 2022 Feature

Gurman: Apple Preparing 'Widest Array of New Hardware Products in Its History' for Fall

Sunday January 23, 2022 10:32 am PST by
Apple is working on a number of new products that are set to launch this fall, and Bloomberg's Mark Gurman says that it will be "the widest array" of new devices that Apple has introduced in its history. In his latest "Power On" newsletter, Gurman explains that Apple is working on four new flagship iPhones (iPhone 14, iPhone 14 Max, iPhone 14 Pro, and iPhone 14 Pro Max), an updated low-end Ma...
Questionable Design Decisions

Apple's Most Questionable Design Decisions in Recent Memory

Sunday January 23, 2022 2:59 am PST by
Apple has always emphasized the depth of thought that goes into the design of its products. In the foreword to Designed by Apple in California, a photo book released by the company in 2016, Jony Ive explains how Apple strives "to define objects that appear effortless" and "so simple, coherent and inevitable that there could be no rational alternative." But every once in a while even Apple...
macbook pro 14 16 2021

Three Months After Launch, Apple Still Struggling to Meet Demand for Redesigned 14-Inch and 16-Inch MacBook Pro

Monday January 24, 2022 7:12 am PST by
Three months after their launch, the 14-inch and 16-inch MacBook Pros continue to experience high demand and seemingly short supply, with shipping dates for both models stretching into multiple weeks in several of Apple's key markets. In the United States, the baseline 14-inch MacBook Pro with the M1 Pro chip is estimated to ship in three to four weeks, promising an arrival by at least...
att gigabit internet

AT&T Bringing $180/Month 5-Gigabit Internet to 70 Cities

Monday January 24, 2022 9:20 am PST by
AT&T today announced the launch of upgraded AT&T Fiber plans, which support speeds of up to 5 Gigabits for some customers. There are two separate plans, one "2 GIG" plan and one "5 GIG" plan, available to new and existing AT&T Fiber subscribers. According to AT&T, the new plans are available to nearly 5.2 million customers across 70 metro areas including Los Angeles, Atlanta, Chicago, San...
airpodsinear 1

AirPods Save Woman's Life With Feature Everyone Should Know

Friday January 21, 2022 2:13 am PST by
Apple's AirPods have been credited with saving a woman's life after a potentially fatal fall, People reports. When a 60-year-old florist in New Jersey tripped and hit her head in her studio, she lost consciousness and awoke heavily bleeding. With nobody around to call for help, she realized she had her AirPods in, and used a "Hey Siri" command to call 911. An operator was able to stay on the ...
AirPods Pro Gen 3 Mock Feature ugly yellow

AirPods Pro 2 Could Beat AirPods Max Sound Quality

Monday January 24, 2022 2:15 am PST by
Apple's second-generation AirPods Pro could deliver higher fidelity audio than the AirPods Max over-ear headphones, despite being comparatively small in-ear buds, recent reports have suggested. In a recent note to investors, seen by MacRumors, TF International Securities analyst Ming-Chi Kuo claimed that the second-generation AirPods Pro will offer improved audio quality thanks to support...
iCloud General Feature

Developers Unhappy With Bug Causing iCloud Unreliability

Monday January 24, 2022 10:15 am PST by
A number of developers are upset with an increasingly problematic iCloud server issue that is causing some apps that have implemented iCloud support to fail to sync properly. As outlined on the Developer Forums and on Twitter, there are CloudKit connectivity issues that have been occurring since November. Some users of apps that have iCloud support built in are seeing the following message:...
top stories 2022jan22

Top Stories: Spring Apple Event Rumors, Apple Opposes Sideloading, and More

Saturday January 22, 2022 6:00 am PST by
As we roll into the latter half of January, we're starting to hear more about a potential spring Apple event, which is likely to take place in March or April. There are a number of potential announcements on deck, so an event would be a good opportunity for Apple to get them all out there. We've also been going back and forth on some iPhone 14 rumors, and we've taken a look at a number of...