How Apple's Organizational Structure and Policies Contribute to Company's Strict Secrecy

lashinskybookFortune publishes a lengthy excerpt from Adam Lashinsky's forthcoming book, Inside Apple: How America's Most Admired -- and Secretive -- Company Really Works, highlighting the company's famous secrecy and how its organizational structure and policies foster that security.

Those readers interested in reading the book from cover to cover when it debuts next week may want to avoid the excerpt, but for others the piece is an interesting look into how Apple keeps its employees on a need-to-know basis with a patchwork of clearances to ensure that very few know the company's full plans for a given project.

Secrecy takes two basic forms at Apple -- external and internal. There is the obvious kind, the secrecy that Apple uses as a way of keeping its products and practices hidden from competitors and the rest of the outside world. This cloaking device is the easier of the two types for the rank and file to understand because many companies try to keep their innovations under wraps. Internal secrecy, as evidenced by those mysterious walls and off-limits areas, is tougher to stomach. Yet the link between secrecy and productivity is one way that Apple (AAPL) challenges long-held management truths and the notion of transparency as a corporate virtue.

The excerpt discusses Apple's command and control structure in which there is reportedly relatively little political maneuvering, with the company's "unwritten caste system" placing Jonathan Ive's industrial design team among the "untouchable" and the status of many other teams fluctuating relative to the prominence of the products they are working on.

Inside Apple debuts on January 25 and will be available from retailers such as Amazon (hardcover, Kindle e-book, and CD audiobook) and Apple's iBookstore [iTunes Store].

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
ios 26 digital id passport wallet

Apple Announces Launch of U.S. Passport Feature in iPhone's Wallet App

Wednesday November 12, 2025 9:15 am PST by
Apple today announced that iPhone users can now create a Digital ID in the Apple Wallet app based on information from their U.S. passport. To create and present a Digital ID based on a U.S. passport, you need: An iPhone 11 or later running iOS 26.1 or later, or an Apple Watch Series 6 or later running watchOS 26.1 or later Face ID or Touch ID and Bluetooth turned on An Apple Account ...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
apple intelligence erroneous support list

Apple Intelligence Apparently Too Smart for M1 Macs After Listing Error

Wednesday November 12, 2025 2:49 am PST by
Apple's website is causing some confusion among Mac owners, and for good reason – its device compatibility listing for Apple Intelligence appears to have dropped support for M1 Macs. The U.S. version of its Apple Intelligence webpage has been updated at the bottom to list "M2 or later" Mac models as eligible for the AI features, replacing the long-standing "M1 and later" requirement....

Top Rated Comments

pjac Avatar
180 months ago
Usually in the context of of a caste system, isn't "untouchable" very low - people you don't want to touch who do things like sewerage or collecting dead bodies? Here it is used for very high (untouchable as in above the rules for ordinary workers).
Score: 9 Votes (Like | Disagree)
Fazzy Avatar
180 months ago
kinda ironic how a book about apple secrecy is being sold on the iBookstore :p
Score: 5 Votes (Like | Disagree)
SandynJosh Avatar
180 months ago
Unless the author previously worked for Apple (definitely would have had to been a 'higher-up'), how in the world would he know about Apple's inner-workings? I'm not buying it literally nor figuratively.

He was able to talk directly with Jobs via late night 800-number spiritual mediums, so it's all the honest truth. You don't get a trusted source any better then Madam Cleo.
Score: 4 Votes (Like | Disagree)
nsayer Avatar
180 months ago
Um, if you're going to use the caste system as a metaphor, then in that context "untouchable" means the exact opposite of what was intended.

----------

Neither do oppresion or censorship.

How, exactly, does Apple oppress you?
Score: 4 Votes (Like | Disagree)
loosegee Avatar
180 months ago
I think the author is referring to Ive's team as 'untouchable' because that's how they are known within Apple, not with regard to the caste system.
Score: 3 Votes (Like | Disagree)
RobertMartens Avatar
180 months ago
Hmm slow news day?

AAww I wanted to make this lame comment but you beat me to it.

----------

Those readers interested in reading the book from cover to cover when it debuts next week may want to avoid the excerpt,

For those looking for a good book to read you may want to avoid reading this book.
Score: 2 Votes (Like | Disagree)