54% of Near-Term Smartphone Purchasers Still Looking to iPhone 4S

changewave dec11 iphone future share
Citing "explosive momentum" for both Apple and Samsung, ChangeWave Research today released the results of a new survey of North American smartphone customers showing that over half of those looking to purchase a smartphone over the next 90 days are planning on buying an iPhone 4S. The 54% share of future buying plans held by Apple as of December was down from 65% in September, but easily marked Apple's best performance when measured two months after a new product release after demand has generally slackened considerably.

The late December survey looked at smart phone demand trends going forward, and finds Apple iPhone demand remains incredibly strong more than two months after the iPhone 4S release.

Among respondents planning to buy a new smart phone in the next 90 days, better than one-in-two (54%; down 11-pts) say they'll get an iPhone.

Apple has never dominated smart phone planned buying to this extent more than two months after a major new release.

Samsung has continued its momentum among Android smartphone purchasers, with its share more than doubling to 13% among those looking to purchase a new phone over the next three months.

In analyzing satisfaction of existing smartphone users, Apple continues to lead with 75% of owners saying they are "very satisfied" with their iPhones. The iPhone has ranked in the 70-80% range for nearly the entire history of the device. Among Apple's competitors, Android manufacturers Samsung, HTC, and Motorola all score in the 45-47% satisfaction range while Research in Motion has continued its slide with a new low of 22% of users registering as very satisfied with their BlackBerry devices.

ChangeWave's sample base focuses on professionals and early-adopter consumers, somewhat skewing its data toward higher-end users likely to have greater awareness of the market. But the firm's long history of consistent data gathering offers a look at patterns measured from this pool of users that frequently serves to set trends for the rest of the market.

Top Rated Comments

blackcrayon Avatar
137 months ago
No one can touch Apples great marketing machine.

Yes, great products combined with great marketing and customer satisfaction is definitely a recipe for success.
Score: 8 Votes (Like | Disagree)
surjavarman Avatar
137 months ago
Apple has consistently innovated in the absence of competition. Hell, Apple is the one *creating* the viable competition in dead, stagnant or wide open markets in the first place.

Wrong they always had competition. Their ipod lineup had competition from other mp3 players that were in the market before the ipod. Their computer lineup always had competition from other PC makers well before it. They entered the phone market that had already been established well before the iphone. And the tablet market is just an innovation in a market that already exists: the computer market.


They just innovated a phone to beat the competition and earn money. They innovate a mp3 player to make money. They are innovating to beat the competition. They want to make money. Thats why they are doing it. It's business.
Score: 6 Votes (Like | Disagree)
*LTD* Avatar
137 months ago
Yeah I hope all the samsung loses all their % and the rest of the companies too. Apple should have 100% market share and no competition.


That means we'll be paying $3000 for a ****** black and white phone cause Apple doesn't have to do anything because there is no competition. That would be great for everyone
Apple has consistently innovated in the absence of competition. Hell, Apple is the one *creating* the viable competition in dead, stagnant or wide open markets in the first place.
Score: 5 Votes (Like | Disagree)
voonyx Avatar
137 months ago
True. For most of last year before the 4S arrived, there were reports that the inexpensive 3GS accounted for up to half of iPhone sales.

As for customer loyalty, Verizon recently noted something similar to what AT&T has said before: 80% of new iPhone sales are to previous owners.

So basically the carriers have built up a core iPhone user group that they can depend on to keep buying for themselves and their family.

At the same time, Android phones are selling about twice as fast as iOS phones, so intuitively it seems that new customers are going that way.

Yeah, but Android will eventually peak. It's not like Android is going to have 90% of the market, this time next year. At some point, carriers will have built up a core Android user group as well and Android growth will level off.
Score: 3 Votes (Like | Disagree)
colinc Avatar
137 months ago
iPhone != iPhone 4S

...say they'll get an iPhone.

Apple still sells 2 other iPhone models which sell pretty well. So I think it's fair to say that all 54% aren't looking at the 4S.
Score: 3 Votes (Like | Disagree)
paul4339 Avatar
137 months ago
...
As for customer loyalty, Verizon recently noted something similar to what AT&T has said before: 80% of new iPhone sales are to previous owners.
..
Really? You'd think that most iPhone 4 customers are still locked into plans (assuming that many are on plans)... And so the upgrades are from 3G/3GS customers rolling off of their plans. Looking at the historical numbers, the 3G/3GS number from 2009 aren't that high (compared to the iPhone 4 numbers). Interesting.


.
Score: 2 Votes (Like | Disagree)

Popular Stories

2022 back to school apple

Apple Launches 2022 Back to School Offer: Up to $150 Gift Card With Mac or iPad

Friday June 24, 2022 5:08 am PDT by
Apple today launched its annual "Back to School" promotion for college/university students in the United States and Canada. This year's promotion offers a free Apple gift card with the purchase of an eligible Mac or iPad, rather than free AirPods like last year. Apple is also offering students 20% off AppleCare+ plans during the promotion. Apple is offering a $150 gift card with the purchase ...
widgets ios 16 feature

Gurman: iPhone 14 Pro to Feature Always-On Display Showing iOS 16's New Lock Screen Widgets

Sunday June 26, 2022 7:36 am PDT by
iPhone 14 Pro models are widely expected to feature always-on displays that allow users to view glanceable information without having to tap to wake the screen. In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman said the feature will include support for iOS 16's new Lock screen widgets for weather, fitness, and more. "Like the Apple Watch, the iPhone 14 Pro will be...
m2 mac mini screen feature

Gurman: Apple Planning M2 Pro Mac Mini, New Apple TV With A14 Chip, Revamped HomePod With S8 Chip, and More

Sunday June 26, 2022 6:31 am PDT by
In the latest edition of his Power On newsletter for Bloomberg, Mark Gurman outlined additional M2 Macs on Apple's product roadmap, including new Mac mini models with M2 and M2 Pro chips, new 14-inch and 16-inch MacBook Pro models with M2 Pro and M2 Max chips, and a new Mac Pro tower with M2 Ultra and "M2 Extreme" chips. Following the M2 series of Macs, Gurman said the first M3 series of...
13 inch macbook pro m2 mock feature 2

Base 13-Inch MacBook Pro With M2 Chip Has Significantly Slower SSD Speeds

Sunday June 26, 2022 2:52 pm PDT by
Following the launch of Apple's new 13-inch MacBook Pro with the M2 chip, it has been discovered that the $1,299 base model with 256GB of storage has significantly slower SSD read/write speeds compared to the equivalent previous-generation model. YouTube channels such as Max Tech and Created Tech tested the 256GB model with Blackmagic's Disk Speed Test app and found that the SSD's read and...
M2 Pro and Max Feature

Apple's Upcoming M2 Pro Chip for High-End MacBook Pro and Mac Mini Will Reportedly Be 3nm

Monday June 27, 2022 7:31 am PDT by
TSMC will manufacture Apple's upcoming "M2 Pro" and "M3" chips based on its 3nm process, according to Taiwanese industry publication DigiTimes. "Apple reportedly has booked TSMC capacity for its upcoming 3nm M3 and M2 Pro processors," said DigiTimes, in a report focused on competition between chipmakers like TSMC and Samsung to secure 3nm chip orders. As expected, the report said TSMC will...
airpods pro 2 1

AirPods Pro 2 Said to Feature Upgraded H1 Chip, Find My, Heart Rate Detection, USB-C and More

Friday June 24, 2022 9:48 am PDT by
The next-generation AirPods Pro could come with a long list of new features that include heart rate detection, the ability to function as a hearing aid, and a USB-C port according to a report from 52Audio. The site claims that it has received new information on the AirPods Pro 2, and it has used that information to provide some renders on what the earbuds might look like. Design wise, there...
tesla carplay hack

Tesla Apple CarPlay Hack Updated to Work With Any Tesla Model

Monday June 27, 2022 3:38 am PDT by
Polish developer Michał Gapiński has released a new and improved version of his "Tesla Android Project" which brings Apple's CarPlay experience to more Tesla vehicles than ever before. According to Gapiński, version 2022.25.1 provides "100% functional CarPlay integration for any Tesla," and comes with several new features and bug fixes. The project now supports DRM video playback so that...