54% of Near-Term Smartphone Purchasers Still Looking to iPhone 4S
Citing "explosive momentum" for both Apple and Samsung, ChangeWave Research today released the results of a new survey of North American smartphone customers showing that over half of those looking to purchase a smartphone over the next 90 days are planning on buying an iPhone 4S. The 54% share of future buying plans held by Apple as of December was down from 65% in September, but easily marked Apple's best performance when measured two months after a new product release after demand has generally slackened considerably.
The late December survey looked at smart phone demand trends going forward, and finds Apple iPhone demand remains incredibly strong more than two months after the iPhone 4S release.
Among respondents planning to buy a new smart phone in the next 90 days, better than one-in-two (54%; down 11-pts) say they'll get an iPhone.
Apple has never dominated smart phone planned buying to this extent more than two months after a major new release.
Samsung has continued its momentum among Android smartphone purchasers, with its share more than doubling to 13% among those looking to purchase a new phone over the next three months.
In analyzing satisfaction of existing smartphone users, Apple continues to lead with 75% of owners saying they are "very satisfied" with their iPhones. The iPhone has ranked in the 70-80% range for nearly the entire history of the device. Among Apple's competitors, Android manufacturers Samsung, HTC, and Motorola all score in the 45-47% satisfaction range while Research in Motion has continued its slide with a new low of 22% of users registering as very satisfied with their BlackBerry devices.
ChangeWave's sample base focuses on professionals and early-adopter consumers, somewhat skewing its data toward higher-end users likely to have greater awareness of the market. But the firm's long history of consistent data gathering offers a look at patterns measured from this pool of users that frequently serves to set trends for the rest of the market.
Popular Stories
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles.
Subscribe to the MacRumors YouTube channel for more videos.
CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature.
According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles.
CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
President Donald Trump has asked Apple CEO Tim Cook to halt the company's manufacturing expansion in India, in a potential disruption of Apple's plan to shift iPhone production away from China.
"I had a little problem with Tim Cook yesterday," Trump said during his state visit to Qatar, according to Bloomberg. "He is building all over India."
"They [India] have offered us a deal where...
Apple this week introduced a new feature designed to allow prospective Apple Music users to import their saved music and playlists from third-party music services to Apple Music.
The feature is either in an expanded testing phase or it has started rolling out, and it is available in Australia and New Zealand according to an Apple Support document. Signs of the transfer option first surfaced...
The first videos of Apple's CarPlay Ultra experience are now available, providing a never-before-seen look at the long-anticipated iPhone-linked infotainment software.
British automaker Aston Martin today shared the first video of Apple's CarPlay Ultra experience in-action, followed by a detailed walk-through of the CarPlay Ultra system on Top Gear's YouTube channel, which provides the...
Apple's Vision Pro headset has left many early adopters expressing dissatisfaction over its weight, limited use cases, and sparse software ecosystem, according to a new article from The Wall Street Journal.
In the year following the device's launch, user feedback suggests that it has failed to meet expectations for comfort, software support, and social acceptance. In interviews conducted by T...
Microsoft today shared a new ad on YouTube with the tagline "we're faster than a Mac."
In the video, Microsoft says the top-end Windows PCs with Copilot+ branding are up to 58% faster than the previous-generation MacBook Air with the M3 chip, based on Cinebench 2024 multi-core CPU benchmark results. The ad is citing old figures that were reported on all the way back in May 2024, so take that ...
