Apple TV Set-Top Box Predicted to Sell 4 Million Units, Grab 32% Market Share in 2011
Market research firm Strategy Analytics today reported on the release of its new research report covering "connected TV players" such as the current Apple TV and Roku boxes. According to the report, Apple is predicted to reach sales of four million Apple TV units for 2011, leading the way in a rapidly-growing market with a 32% share.
“Apple is leading this nascent market, which it still considers a ‘hobby’.” says Jia Wu, Senior Analyst at the Connected Home Devices (CHD) service. “As Apple prepares for its expected launch of smart TVs in 2012, rival platforms must accelerate their development plans to keep Apple from running away with the connected TV business, as it has done in smartphones and digital music.”
The report also notes that Apple TV users tend to spend more money on TV shows and movies than users of other set-top connected TV players, with 30% of Apple TV owners reported have rented content compared to 20% of owners of other devices.
Overall, Strategy Analytics estimates that the market for connected TV players has doubled this year, reaching almost 12 million units on the momentum of considerably lower pricing compared to previous years. The current Apple TV debuted in September 2010 priced at just $99, substantially cheaper than the $229 price tag on the original hard drive-based Apple TV.
Apple has long considered the Apple TV to be a "hobby", but rumors are increasingly pointing to the debut of a connected television set from Apple as soon as late next year. Such a device would presumably integrate many of the aspects of the current Apple TV box such as iTunes Store access and streaming from iOS devices directly into the television set. Apple is also said to have been working on revolutionary Siri-powered voice input for interacting with the television.
Popular Stories
While past rumors have indicated the upcoming second-generation AirPods Pro will feature a built-in heart rate and body temperature sensor, Bloomberg's Mark Gurman has cast doubt on those rumors turning out to be true, saying instead such a feature is unlikely to come anytime soon.
"Over the past few months, there have been rumors about this year's model gaining the ability to determine a...
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks.
Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
Apple is working on an Apple Watch Series 8 model with a larger display, according to DSCC's Ross Young and Haitong International Securities's Jeff Pu.
In October last year, Young suggested that the Apple Watch Series 8 could come in three display sizes. Now, responding to a query about the rumor on Twitter, Young claims that the additional display size joining the Apple Watch lineup will be ...
The upcoming launch of Apple's redesigned MacBook Air with the M2 chip has some Windows laptop manufacturers "worried" that sales of Intel-based laptops will be negatively affected, according to industry sources cited by DigiTimes.
"A Wintel brand vendor pointed out that at a price point of US$1,000-$1,500, the MacBook Air will crowd out other high-end notebooks," the report claims, with...
The upcoming Apple Watch Series 8 will be able to tell a wearer if it believes they have a fever due to a higher than normal body temperature thanks to a new built-in sensor, according to Bloomberg's reliable Mark Gurman.
Writing in the latest edition of his Power On newsletter, Gurman says that the Apple Watch Series 8 will feature a new body temperature sensor, given that the sensor passes ...
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
European Union lawmakers have approved landmark legislation to heavily regulate Apple, Google, Meta, and other big tech firms.
The Digital Markets Act (DMA) and Digital Services Act (DSA) were proposed by the European Commission in December 2020. Now, collected in a "Digital Services Package," the legislation has been formally adopted by the European Parliament and seeks to address...
Top Rated Comments
This is what I use my PS3 for. Which means my PS3 is like an Apple TV, but also plays Blu Ray, DVD's, and games.
All these analysts are full of BS, throwing out marketshare %'s nobody knows how they quantified. For an Apple TV to be successful, they need to make a huge power play that changes the whole industry like they did with music. This is gonna be the difference between an Apple TV and a regular hybrid TV. I want to know what that power play is.
My XBox 360 is loud and takes a long time to start up. I won't leave it running all the time because I'm on my third one and I'm afraid it will break again.
The Apple TV is quiet, uses hardly any electricity and is always ready to go.
Had some non Techie girls over this weekend. The go "Wait how do you have Youtube on your TV?!". They proceeded to watch 20 videos and have a living room dance party.
Best 100 bucks I've spent this year by far.