With Apple hosting a media preview of its massive new Grand Central Terminal store in Manhattan today, the company continues to reveal the landmark store to the public. Business Insider has posted a few photos showing that the curtains have been removed from main entrance stairway and balcony railing, giving the store its finished appearance from the concourse.
Main entrance (Source: Business Insider)
Apple's exterior signage for the store's main entrance consists of lighted Apple logos mounted on glass panels on each of the two landings for the main stairway, with a third lighted Apple logo mounted above the top of the stairs. Interior photos show that Apple has placed its stock on the sales floor, filling the numerous wood tables with Apple hardware for customers to test out.
Genius Bar and display tables (Source: Business Insider)
techfootnote posts a few additional photos and notes that free Wi-Fi courtesy of Apple has gone live on the concourse.
Store employees in red shirts on sales floor (Source: NPD's Ross Rubin)
Apple's Grand Central Terminal store will open to the public at 10:00 AM on Friday.
Update: Apple has just published a press release announcing the official opening for the store, touting the "one-of-a-kind" store spanning two balconies and offering two Genius Bars. The company also promotes new 15-minute "Express Workshops" to help users on tight schedules learn new tips and tricks.
The Apple Store® Grand Central, Apple’s fifth store in Manhattan, will open Friday, December 9, at 10 a.m., just in time for the holidays. This one-of-a-kind Apple retail store overlooks the historic Main Concourse from the East and North East balconies of the world-famous Grand Central Terminal, and has two Genius Bars for free tech support and advice.
...
Beyond the balcony overlooking the expansive Main Concourse, the Apple Store Grand Central offers rooms dedicated to some of our most popular services, including the largest area in the world dedicated to Personal Setup.
Apple today announced it will be permanently closing three retail stores in the U.S. in June, including Apple Trumbull in Trumbull, Connecticut, Apple North County in Escondido, California, and Apple Towson Town Center in Towson, Maryland.
Apple Towson Town Center in Maryland
Apple issued the following statement to MacRumors:At Apple, we are constantly striving to deliver exceptional service...
Wednesday April 8, 2026 7:17 pm PDT by Joe Rossignol
Apple has released a minor iOS 26.4.1 update for the iPhone 11 and newer. While the release notes for the update only mention unspecified "bug fixes," we have since learned about two specific changes that are included in it.
First, 9to5Mac spotted an Apple Developer Forums thread suggesting that iOS 26.4.1 fixes an iOS 26.4 bug that affected iCloud syncing in some apps.
Second, an...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
Apple today announced it will be permanently closing three retail stores in the U.S. in June, including Apple Trumbull in Trumbull, Connecticut, Apple North County in Escondido, California, and Apple Towson Town Center in Towson, Maryland.
Apple Towson Town Center in Maryland
Apple issued the following statement to MacRumors:At Apple, we are constantly striving to deliver exceptional service...
Wednesday April 8, 2026 7:17 pm PDT by Joe Rossignol
Apple has released a minor iOS 26.4.1 update for the iPhone 11 and newer. While the release notes for the update only mention unspecified "bug fixes," we have since learned about two specific changes that are included in it.
First, 9to5Mac spotted an Apple Developer Forums thread suggesting that iOS 26.4.1 fixes an iOS 26.4 bug that affected iCloud syncing in some apps.
Second, an...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
Wow what a horrible waste of a historic building.....to put a goddamn Apple store in. I hope zoning closes them down!
Your absolutely right, they should have made it a food court so it would preserve the sanctity of this marble train station. What were they thinking, leasing to a retailer that would increase foot traffic for all of the other shops?
