Apple's Retail Self-Checkout Doing Well, Strong Promotion Coming at Grand Central

CNBC reports on word from a source who claims that Apple has been very pleased with customer usage of the EasyPay self-checkout system for its retail stores. Under the system, customers can use the Apple Store app on their iPhones to scan shelf-stocked items in an Apple retail store and pay for them using their iTunes Store accounts. Customers can simply walk out of the store after the transaction is completed without needing to speak with any store employees.

easypay self checkout screenshots
The report does not offer any specifics on the program's performance, but vaguely suggests that it is at least meeting expectations.

Apple's self checkout revolution may have seemed a bit crazy, but it's apparently working out.

That's what I hear from a source familiar with Apple's retail operation.

...

The intelligence I'm getting is that the benefits of the new system are outweighing any negatives.

The report notes that Apple is also expected to heavily promote the self-checkout feature at its new Grand Central Terminal store set to open on Friday. With the open floor plan and throngs of commuters quickly passing through the store, the feature will likely be a popular one for store visitors.

While some have been skeptical of the usefulness of the self-checkout feature, many customers had expressed frustration at difficulties with getting the attention of store employees to complete simple transactions, and the new self-checkout avoids that situation entirely while freeing those staff members for more specialized consultation and training with other customers. Apple has reportedly noted that it envisions self-checkout and another system in which customers can pickup online orders in-store eventually being the primary ways in which customers make purchases from Apple retail stores.

Top Rated Comments

ERIC273 Avatar
159 months ago
Used it for my Power Support For my iPhone 4s, I almost got tackled by security!
Score: 9 Votes (Like | Disagree)
nightcap965 Avatar
159 months ago
Apple Customers Are Honest, I Guess

I bought a replacement set of headphones with Self-Checkout, and waltzed out the door feeling vaguely guilty.

I asked an Apple employee how they could tell I'd paid for it, and he said they couldn't.

They're not stupid, so I'm sure they've calculated the risk to several decimal points. I'm not sure I like it, though.
Score: 8 Votes (Like | Disagree)
HarryKeogh Avatar
159 months ago
Seriously, how do they prevent theft?

I'd like to know too. I spent a lot of time in retail in NYC and one thing I learned...there's a small but significant number of people who love to steal anything that isn't nailed down.
Score: 7 Votes (Like | Disagree)
Apple Freak Avatar
159 months ago
Theft

Seriously, how do they prevent theft?
Score: 7 Votes (Like | Disagree)
nick219 Avatar
159 months ago
I bought a replacement set of headphones with Self-Checkout, and waltzed out the door feeling vaguely guilty.

I asked an Apple employee how they could tell I'd paid for it, and he said they couldn't.

They're not stupid, so I'm sure they've calculated the risk to several decimal points. I'm not sure I like it, though.

very interesting that they admitted that they cannot tell if you paid for it.
Score: 6 Votes (Like | Disagree)
Crunch Avatar
159 months ago
Used it for my Power Support For my iPhone 4s, I almost got tackled by security!

Seriously? What happened exactly?
Score: 6 Votes (Like | Disagree)

Popular Stories

General Apps Messages

Apple Announces 'Groundbreaking' New Security Protocol for iMessage

Wednesday February 21, 2024 6:00 am PST by
Apple today announced a new post-quantum cryptographic protocol for iMessage called PQ3. Apple says this "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks." Apple believes the PQ3 protocol's protections "surpass those in all other widely deployed messaging apps," according to its blog post:Today we are announcing...
iOS 17

iOS 17.4 Will Add These New Features to Your iPhone

Monday February 19, 2024 6:52 am PST by
Apple last month confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU and Apple Podcasts transcripts. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay later this year. More details about the new...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
samsung galaxy ring

'Apple Ring' Allegedly in Development to Rival Samsung Galaxy Ring

Tuesday February 20, 2024 2:27 am PST by
Apple is speeding up development of a smart ring that can be worn on the finger to track users' health biometrics, claims a new report coming out of Korea. Teaser image of Samsung Galaxy Ring shown at Galaxy Unpacked in January Apple has toyed with the idea of a ring wearable for several years, as indicated by several patents, but with Samsung preparing to bring its own product to market, the ...
volvo s60 drivers apple maps

iOS 17.4 Beta Adds CarPlay Option to Show Upcoming Maneuvers in Instrument Cluster

Tuesday February 20, 2024 10:47 am PST by
The fourth beta of iOS 17.4 that Apple released today adds a new CarPlay feature, according to the notes that Apple provided to developers. In supported CarPlay vehicles, there's now an Apple Maps option to show information about upcoming maneuvers in the instrument cluster. CarPlay users will be able to swap the display type between the main and instrument cluster by tapping on the map...
Oled iPads and MackBook Pro Notch

Apple's OLED Roadmap: New iPad Mini, Foldable iPad Pro, and More

Wednesday February 21, 2024 5:29 am PST by
Apple is planning to launch at least nine new devices with OLED displays across the iPad and MacBook product lines, according to an updated forecast from research firm Omdia that sets out the company's plans in detail. As widely rumored, Apple's push to transition to OLED will apparently be jump-started by the release of new 11- and 13-inch iPad Pro models this year. The displays will...
iPad Pro OLED Feature 2

Apple's Upcoming OLED iPad Pro Models Rumored to Be Much Thinner

Tuesday February 20, 2024 1:39 pm PST by
Apple is planning to update the iPad Air and iPad Pro lineups as soon as March, and the new iPad Pro models will be significantly thinner according to dimensions shared by 9to5Mac. Citing sources with knowledge of Apple's plans, the site claims that the larger version will be more than 1mm thinner. The current 12.9-inch iPad Pro measures in at 6.4mm thick, but the new model is said to be 5mm ...
m3 macbook pro 14 16

Apple Now Selling Refurbished M3 Pro and M3 Max MacBook Pro Models

Monday February 19, 2024 5:04 pm PST by
Apple today began offering refurbished versions of the 14-inch and 16-inch MacBook Pro models with M3 Pro and M3 Max chip options, offering the machines at a discount for the first time since their October 2023 release. The release of M3 Pro and M3 Max models on Apple's refurbished store comes almost two weeks after the entry-level 14-inch M3 MacBook Pro first appeared on the store....