Apple's Retail Self-Checkout Doing Well, Strong Promotion Coming at Grand Central
CNBC reports on word from a source who claims that Apple has been very pleased with customer usage of the EasyPay self-checkout system for its retail stores. Under the system, customers can use the Apple Store app on their iPhones to scan shelf-stocked items in an Apple retail store and pay for them using their iTunes Store accounts. Customers can simply walk out of the store after the transaction is completed without needing to speak with any store employees.

The report does not offer any specifics on the program's performance, but vaguely suggests that it is at least meeting expectations.
Apple's self checkout revolution may have seemed a bit crazy, but it's apparently working out.
That's what I hear from a source familiar with Apple's retail operation.
...
The intelligence I'm getting is that the benefits of the new system are outweighing any negatives.
The report notes that Apple is also expected to heavily promote the self-checkout feature at its new Grand Central Terminal store set to open on Friday. With the open floor plan and throngs of commuters quickly passing through the store, the feature will likely be a popular one for store visitors.
While some have been skeptical of the usefulness of the self-checkout feature, many customers had expressed frustration at difficulties with getting the attention of store employees to complete simple transactions, and the new self-checkout avoids that situation entirely while freeing those staff members for more specialized consultation and training with other customers. Apple has reportedly noted that it envisions self-checkout and another system in which customers can pickup online orders in-store eventually being the primary ways in which customers make purchases from Apple retail stores.
Popular Stories
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison.
The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker ...
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device.
Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be.
The iPhone 17 Air is expected to be ...
Starting today, April 24, Apple Stores around the world are giving away a special pin for free to customers who request one, while supplies last.
Photo Credit: Filip Chudzinski
The enamel pin's design is inspired by the Global Close Your Rings Day award in the Activity app, which Apple Watch users can receive by closing all three Activity rings today. The limited-edition pin is the physical...
Apple's $570 million fine from the EU has triggered a sharp rebuke from the White House, which called the fine a form of economic extortion, Reuters reports.
The fine was announced on Wednesday by the European Commission, following a formal investigation into Apple's compliance with the bloc's Digital Markets Act (DMA), a landmark piece of legislation aimed at curbing the market dominance of ...
When an iPad running iPadOS 19 is connected to a Magic Keyboard, a macOS-like menu bar will appear on the screen, according to the leaker Majin Bu.
This change would further blur the lines between the iPad and the Mac. Bloomberg's Mark Gurman previously claimed that iPadOS 19 will be "more like macOS," with unspecified improvements to productivity, multitasking, and app window management,...