Apple Recruiting Senior-Level Executives to Expand Cloud Services

Needs to be easy and quick like Dropbox.

Where are Apple's cloud guys

I know what Apple is trying to do with iCloud and their intentions are fantastic. In theory this should do things better than the "disk in the sky" metaphor that Dropbox creates (and I LOVE and pay for extra storage on Dropbox). Apple should definitely have a Dropbox-like component, but I like the idea that I don't even have to think to put anything in there. The overarching concept of iCloud is that each of my devices are just different views of my content and my content is constant. My stuff follows me around like memories and I can access (and change) those through any of my devices and make changes. The information is agnostic and always within reach. It's quite beautiful.

I don't know what Apple's holdup in explaining this simply to people is and why they can't seem to deliver. I know sync is hard. I've heard it a bunch of times, but surely some of the smart people in Cupertino can figure it out.

I think the worry is twofold, though. I don't know if my ideal of iCloud would satisfy many in the tech community. They seem to need more fine control – more knobs to fiddle with. "What if I don't want this here, but I do what it here". It's a reasonable expectation, but not from Apple. Apple's job, for the mass market, is to make this first view I described above. Access to your everything from everywhere and it's all automatically local in each of those places.

Maybe we just need a better metaphor to understand it and maybe Apple needs to define a better metaphor to implement it more simply.

Maybe our songs, documents, and pictures are like remote control airplanes and our devices are universal remotes. Maybe it's like automatic sub versioning (but how do you explain THAT to the masses?)

Whatever they come up with needs to be summed up in a simple sentence. Until they can do that, then the answer isn't in its ideal form. That's Apple's biggest challenge before they can solve the rest of it.

I've already reduced my devices.
I wouldn't say dropbox is easy. You have to download a client application but it is fast.

Seriously? DropBox is the easiest mode of backup I've seen. Install it and use it like a regular folder, and you're done.

The next-best thing is TimeMachine, but that's not very easy if you're a notebook user (I never use TimeMachine as I can't be bothered to fuss with an external drive). Time Capsule is good, but expensive.

DropBox ftw.

Hopefully by "expand", they mean "fix".

Give us some sort of interface like an FTP client where we can actually see and directly manipulate the files that are stored on our iCloud space.

Snow Leopard support FTW!?!?