Apple Recruiting Senior-Level Executives to Expand Cloud Services

icloud icon textThe Wall Street Journal reports that Apple is actively looking to recruiting new senior-level executives to assist with the company's cloud-based services. The moves come as Apple undoubtedly seeks to build upon its iCloud services officially launched last month.

In recent weeks, Apple has been looking to recruit senior-level executives with backgrounds in Web-based software, according to people familiar with the matter. It has approached at least one prominent Internet entrepreneur since at least earlier this year about a possible position, according to these people, who say the details of the possible job were unclear. The company has also discussed its needs with recruiters, one of the people said.

According to the report, Apple is thinking about building new cloud-based web applications with an eye toward toward reducing the number of devices people need to carry with them on the go.

Apple has already been working to build up its cloud-focused team at the engineering level, and is now looking at filling out the more senior ranks. Toward that end, sources have indicated to The Wall Street Journal that Apple is looking broadly for talented Web-focused managers who might be good fits for the company at the director level or above rather than recruiting for specific positions.

Apple's iCloud effort is currently overseen by Eddy Cue, who was promoted to the senior vice president level back in September as his role has grown in both visibility and responsibility as he has taken on iCloud, the iBookstore, and iAd in addition to his long-standing position leading the iTunes Store and App Store effort.

Top Rated Comments

tjcampbell Avatar
160 months ago
Needs to be easy and quick like Dropbox.
Score: 6 Votes (Like | Disagree)
MisterK Avatar
160 months ago
Where are Apple's cloud guys

I know what Apple is trying to do with iCloud and their intentions are fantastic. In theory this should do things better than the "disk in the sky" metaphor that Dropbox creates (and I LOVE and pay for extra storage on Dropbox). Apple should definitely have a Dropbox-like component, but I like the idea that I don't even have to think to put anything in there. The overarching concept of iCloud is that each of my devices are just different views of my content and my content is constant. My stuff follows me around like memories and I can access (and change) those through any of my devices and make changes. The information is agnostic and always within reach. It's quite beautiful.

I don't know what Apple's holdup in explaining this simply to people is and why they can't seem to deliver. I know sync is hard. I've heard it a bunch of times, but surely some of the smart people in Cupertino can figure it out.

I think the worry is twofold, though. I don't know if my ideal of iCloud would satisfy many in the tech community. They seem to need more fine control – more knobs to fiddle with. "What if I don't want this here, but I do what it here". It's a reasonable expectation, but not from Apple. Apple's job, for the mass market, is to make this first view I described above. Access to your everything from everywhere and it's all automatically local in each of those places.

Maybe we just need a better metaphor to understand it and maybe Apple needs to define a better metaphor to implement it more simply.

Maybe our songs, documents, and pictures are like remote control airplanes and our devices are universal remotes. Maybe it's like automatic sub versioning (but how do you explain THAT to the masses?)

Whatever they come up with needs to be summed up in a simple sentence. Until they can do that, then the answer isn't in its ideal form. That's Apple's biggest challenge before they can solve the rest of it.
Score: 4 Votes (Like | Disagree)
Demosthenes X Avatar
160 months ago
I've already reduced my devices.
I wouldn't say dropbox is easy. You have to download a client application but it is fast.

Seriously? DropBox is the easiest mode of backup I've seen. Install it and use it like a regular folder, and you're done.

The next-best thing is TimeMachine, but that's not very easy if you're a notebook user (I never use TimeMachine as I can't be bothered to fuss with an external drive). Time Capsule is good, but expensive.

DropBox ftw.
Score: 4 Votes (Like | Disagree)
scottishwildcat Avatar
160 months ago
Hopefully by "expand", they mean "fix".
Score: 3 Votes (Like | Disagree)
Dr. Weezil Avatar
160 months ago
Give us some sort of interface like an FTP client where we can actually see and directly manipulate the files that are stored on our iCloud space.
Score: 2 Votes (Like | Disagree)
frozencarbonite Avatar
160 months ago
Snow Leopard support FTW!?!?
Score: 2 Votes (Like | Disagree)

Popular Stories

General Apps Messages

Apple Announces 'Groundbreaking' New Security Protocol for iMessage

Wednesday February 21, 2024 6:00 am PST by
Apple today announced a new post-quantum cryptographic protocol for iMessage called PQ3. Apple says this "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks." Apple believes the PQ3 protocol's protections "surpass those in all other widely deployed messaging apps," according to its blog post:Today we are announcing...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iOS 17

iOS 17.4 Will Add These New Features to Your iPhone

Monday February 19, 2024 6:52 am PST by
Apple last month confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU and Apple Podcasts transcripts. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay later this year. More details about the new...
Oled iPads and MackBook Pro Notch

Apple's OLED Roadmap: New iPad Mini, Foldable iPad Pro, and More

Wednesday February 21, 2024 5:29 am PST by
Apple is planning to launch at least nine new devices with OLED displays across the iPad and MacBook product lines, according to an updated forecast from research firm Omdia that sets out the company's plans in detail. As widely rumored, Apple's push to transition to OLED will apparently be jump-started by the release of new 11- and 13-inch iPad Pro models this year. The displays will...
Next Generation CarPlay Porsche 1

Apple Launching Next-Generation CarPlay This Year With These New Features

Wednesday February 21, 2024 2:03 pm PST by
Apple recently updated its website to confirm that the first vehicle models with next-generation CarPlay support will debut "in 2024." This wording is shown on Apple's regional websites for the U.S., Canada, Australia, New Zealand, and many other countries. The iOS 17.4 beta includes code-level references to eight new CarPlay apps:Auto Settings: This app will let you manage paired iPhones...
iPhone Notch

Apple Explored These Notch and Dynamic Island Designs for iPhones

Friday February 23, 2024 2:05 pm PST by
With the iPhone 14 Pro models in 2022, Apple introduced the Dynamic Island, which can morph and expand to display system alerts, sports scores, and a variety of other information. The feature makes the space surrounding the front camera and Face ID sensors useful compared to the notch on older iPhone models. Apple explored a variety of ideas for the iPhone's notch area over the years before...
cracked glass vision pro

Handful of Apple Vision Pro Units Develop Identical Crack in Cover Glass

Friday February 23, 2024 4:46 am PST by
A small number of Apple Vision Pro owners have claimed that their headsets developed a hairline crack down the middle of the front cover glass, despite having never been dropped or mishandled. Photo of hairline crack in Vision Pro front glass (credit: Reddit user Inphenite) The first report was posted in the subreddit /r/VisionPro about 18 days ago, and several more have appeared in the last...
iPad Pro OLED Feature 2

Apple's Upcoming OLED iPad Pro Models Rumored to Be Much Thinner

Tuesday February 20, 2024 1:39 pm PST by
Apple is planning to update the iPad Air and iPad Pro lineups as soon as March, and the new iPad Pro models will be significantly thinner according to dimensions shared by 9to5Mac. Citing sources with knowledge of Apple's plans, the site claims that the larger version will be more than 1mm thinner. The current 12.9-inch iPad Pro measures in at 6.4mm thick, but the new model is said to be 5mm ...