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Apple Recruiting Senior-Level Executives to Expand Cloud Services

The Wall Street Journal reports that Apple is actively looking to recruiting new senior-level executives to assist with the company's cloud-based services. The moves come as Apple undoubtedly seeks to build upon its iCloud services officially launched last month.
In recent weeks, Apple has been looking to recruit senior-level executives with backgrounds in Web-based software, according to people familiar with the matter. It has approached at least one prominent Internet entrepreneur since at least earlier this year about a possible position, according to these people, who say the details of the possible job were unclear. The company has also discussed its needs with recruiters, one of the people said.
According to the report, Apple is thinking about building new cloud-based web applications with an eye toward toward reducing the number of devices people need to carry with them on the go.

Apple has already been working to build up its cloud-focused team at the engineering level, and is now looking at filling out the more senior ranks. Toward that end, sources have indicated to The Wall Street Journal that Apple is looking broadly for talented Web-focused managers who might be good fits for the company at the director level or above rather than recruiting for specific positions.

Apple's iCloud effort is currently overseen by Eddy Cue, who was promoted to the senior vice president level back in September as his role has grown in both visibility and responsibility as he has taken on iCloud, the iBookstore, and iAd in addition to his long-standing position leading the iTunes Store and App Store effort.

Tag: wsj.com


Top Rated Comments

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101 months ago
Needs to be easy and quick like Dropbox.
Rating: 6 Votes
101 months ago

I've already reduced my devices.
I wouldn't say dropbox is easy. You have to download a client application but it is fast.


Seriously? DropBox is the easiest mode of backup I've seen. Install it and use it like a regular folder, and you're done.

The next-best thing is TimeMachine, but that's not very easy if you're a notebook user (I never use TimeMachine as I can't be bothered to fuss with an external drive). Time Capsule is good, but expensive.

DropBox ftw.
Rating: 4 Votes
101 months ago
Where are Apple's cloud guys

I know what Apple is trying to do with iCloud and their intentions are fantastic. In theory this should do things better than the "disk in the sky" metaphor that Dropbox creates (and I LOVE and pay for extra storage on Dropbox). Apple should definitely have a Dropbox-like component, but I like the idea that I don't even have to think to put anything in there. The overarching concept of iCloud is that each of my devices are just different views of my content and my content is constant. My stuff follows me around like memories and I can access (and change) those through any of my devices and make changes. The information is agnostic and always within reach. It's quite beautiful.

I don't know what Apple's holdup in explaining this simply to people is and why they can't seem to deliver. I know sync is hard. I've heard it a bunch of times, but surely some of the smart people in Cupertino can figure it out.

I think the worry is twofold, though. I don't know if my ideal of iCloud would satisfy many in the tech community. They seem to need more fine control – more knobs to fiddle with. "What if I don't want this here, but I do what it here". It's a reasonable expectation, but not from Apple. Apple's job, for the mass market, is to make this first view I described above. Access to your everything from everywhere and it's all automatically local in each of those places.

Maybe we just need a better metaphor to understand it and maybe Apple needs to define a better metaphor to implement it more simply.

Maybe our songs, documents, and pictures are like remote control airplanes and our devices are universal remotes. Maybe it's like automatic sub versioning (but how do you explain THAT to the masses?)

Whatever they come up with needs to be summed up in a simple sentence. Until they can do that, then the answer isn't in its ideal form. That's Apple's biggest challenge before they can solve the rest of it.
Rating: 4 Votes
101 months ago
Hopefully by "expand", they mean "fix".
Rating: 3 Votes
101 months ago

Seriously? DropBox is the easiest mode of backup I've seen. Install it and use it like a regular folder, and you're done.

The next-best thing is TimeMachine, but that's not very easy if you're a notebook user (I never use TimeMachine as I can't be bothered to fuss with an external drive). Time Capsule is good, but expensive.

DropBox ftw.


Not quite as easy as hitting a button on your iPhone that says "Use iCloud" and have it done.

Dropbox is a really good sync technology but Apple's approach with iCloud is superior. Once you've set up iCloud you simply just opt-in when you have an app that needs sync. It really could not get any easier.
Rating: 2 Votes
101 months ago
Apples cloud offerings are just terrible compared to Google's offerings. They should just license things from Google.
Rating: 2 Votes
101 months ago
Give us some sort of interface like an FTP client where we can actually see and directly manipulate the files that are stored on our iCloud space.
Rating: 2 Votes
101 months ago
Snow Leopard support FTW!?!?
Rating: 2 Votes
101 months ago
Maybe I'm over reacting but please don't say Apple is slowly trying to make the move to having our computers/phones be dummy terminals like Google tries with Chrome. I might have to switch to Windows (if Windows hasn't done the same thing) if they end up something like that.

I like having my applications and my data on my computer. I don't mind a Cloud to synch it/keep backup, but I don't like the idea of having to have accessibility to the cloud to even use my computer (Not just for having to have wi-fi access but also that leaves a ton of power in who's ever hands you decide to keep all your data/applications on).
Rating: 1 Votes
101 months ago
G a l l e r y

Expand it by KEEPING the MobileMe gallery!!! That has got to be the most used and best-liked MobileMe feature among my friends and family. It's the most convenient way of sharing edited photos and movies with friends and family.
Rating: 1 Votes

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