Apple TV Drops to $89.99 at Amazon and Best Buy

As noticed by 9to5Mac, both Amazon and Best Buy have dropped their prices on the Apple TV by $10 to $89.99. Interestingly, Amazon has also added a "2010" designation to its Apple TV title, leading to speculation that the retailers may be making room for a potential update to the device.

apple tv amazon 89 99
Third-party retailers are, however, usually not particularly accurate sources of information on new product releases given that Apple does not generally keep them apprised of its product plans. But despite that caveat and the fact that mid-November is beyond Apple's usual timeframe for new product introductions ahead of the holiday shopping season, the developments may spark some interest among those who have been eagerly awaiting word of a new Apple TV model.

With iOS 5 released back in June opening the door to a 1080p Apple TV and references to a new Apple TV model showing up in iOS 5, it seems that Apple may unsurprisingly be working on a hardware update for the Apple TV, but the timeframe for such a release is unknown. Apple is also said to be working on a Siri-enabled television set, but that product is reportedly not set to debut until late 2012 or 2013 and it is unclear how that product would affect or relate to the Apple TV set-top box.

Related Roundup: Apple TV
Tag: Amazon
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

Apple CarPlay Ultra instrument cluster themes 01

Apple's CarPlay Ultra Is Here – Does Your iPhone Support It?

Thursday May 15, 2025 5:17 am PDT by
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature. According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Apple CarPlay Ultra instrument cluster themes 01

Apple's 'CarPlay Ultra' Experience Now Available

Thursday May 15, 2025 5:07 am PDT by
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles. Subscribe to the MacRumors YouTube channel for more videos. CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
iPhone 17 Air Pastel Feature

iPhone 17 Air Battery Capacity and Weight Allegedly Revealed

Monday May 19, 2025 2:22 am PDT by
Apple is expected to launch an all-new ultra-thin iPhone 17 Air later this year, and while there have been plenty of rumors about the camera's overall design and thinness, we haven't heard any details about the device's weight and battery capacity until now. According to the leaker going by the account name "yeux1122" on the Korean-langauge Naver blog, the 6.6-inch iPhone 17 Air has a weight ...
CarPlay Ultra Climate Controls

Apple Says These Vehicle Brands Plan to Offer All-New CarPlay Ultra

Thursday May 15, 2025 8:13 am PDT by
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
iOS 18 Siri Personal Context

Apple Will Reportedly Be More Cautious About Announcing New Features Well in Advance

Sunday May 18, 2025 2:50 pm PDT by
Apple plans to mostly stop announcing new features more than a few months before they are ready to launch, according to Bloomberg's Mark Gurman and Drake Bennett. The pair of reporters revealed this noteworthy tidbit towards the bottom of a lengthy report about Apple's artificial intelligence shortcomings today. This alleged change in strategy comes after Apple was forced to delay its more...
Apple Intelligence General Feature

Report: Apple's Next-Gen Version of Siri Is 'On Par' With ChatGPT

Monday May 19, 2025 9:00 am PDT by
Apple has big plans to improve Siri over the next few years, Bloomberg's Mark Gurman and Drake Bennett report. Some Apple executives are now reportedly pushing to turn Siri into a true ChatGPT competitor. A next-generation, chatbot version of Siri has reportedly made significant progress during testing over the past six months; some executives allegedly now see it as "on par" with recent...

Top Rated Comments

BillyBobBongo Avatar
176 months ago
Chances are that it's more an action to push the Apple TV during the Christmas period than preapring for a new model.
Score: 11 Votes (Like | Disagree)
9822737 Avatar
176 months ago
Nice. Great price and no tax.

Can't wait for iTV. :)

It won't be called an iTV, defo not here in the UK!
Score: 6 Votes (Like | Disagree)
Demosthenes X Avatar
176 months ago
I wonder if a Siri-enabled :apple:TV (set-top box) might precede the full-out :apple:TV (set). That would certainly be interesting...

I'm still not sure about this Apple TV set concept. A lot of people already own TVs, and they tend not to replace them very often. I have trouble seeing even Apple made headway in that market.

(Though to be fair, the same argument could have been made of cell phones in 2007, and that turned out pretty well, so...).
Score: 5 Votes (Like | Disagree)
Kid A Avatar
176 months ago
Can people not envisage the new version of this running Divx and running like a WD TV? So that you can plug a USB Hard Drive in and run films off that?

If so then I would order one straight away.

don't hold your breath. :rolleyes:
Score: 5 Votes (Like | Disagree)
tropic10 Avatar
176 months ago
I think the release of a 1080p A5 Apple TV is imminent. I don't expect any other significant new features though.
Score: 5 Votes (Like | Disagree)
slu Avatar
176 months ago
I think the release of a 1080p A5 Apple TV is imminent. I don't expect any other significant new features though.

I was going to disagree with this comment because of the lack of any available 1080p content on iTunes, but the fact that video shot on the iPhone 4S cannot play on the current AppleTV without converting (or using Airplay) is a pretty telling sign to me that it will get updated.

I had this exact same problem when the iPhone 4 came out and the original AppleTV I have would not play video shot on the iPhone 4 without converting it. Then the AppleTV was updated not long after.
Score: 3 Votes (Like | Disagree)