Apple TV Drops to $89.99 at Amazon and Best Buy
As noticed by 9to5Mac, both Amazon and Best Buy have dropped their prices on the Apple TV by $10 to $89.99. Interestingly, Amazon has also added a "2010" designation to its Apple TV title, leading to speculation that the retailers may be making room for a potential update to the device.

Third-party retailers are, however, usually not particularly accurate sources of information on new product releases given that Apple does not generally keep them apprised of its product plans. But despite that caveat and the fact that mid-November is beyond Apple's usual timeframe for new product introductions ahead of the holiday shopping season, the developments may spark some interest among those who have been eagerly awaiting word of a new Apple TV model.
With iOS 5 released back in June opening the door to a 1080p Apple TV and references to a new Apple TV model showing up in iOS 5, it seems that Apple may unsurprisingly be working on a hardware update for the Apple TV, but the timeframe for such a release is unknown. Apple is also said to be working on a Siri-enabled television set, but that product is reportedly not set to debut until late 2012 or 2013 and it is unclear how that product would affect or relate to the Apple TV set-top box.
Popular Stories
A source said to be familiar with Apple's supply chain today revealed the color options Apple is planning for the iPhone 18 Pro, iPhone 18 Pro Max, and the upcoming foldable iPhone.
Image via Macworld.
The information comes from Macworld, which says the signature new color for this year's Pro models will be Dark Cherry, a deep wine-like red. While other sources had previously reported on a...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
According to the latest rumors, Apple is close to launching its next-generation iPad mini. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out.
Processor and Performance
Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to information found in code...
Popular Stories
Apple this week released tvOS 26.4, and the software update includes a handful of new features and changes for the Apple TV.
tvOS 26.4 is compatible with all Apple TV 4K and Apple TV HD models released since 2015. To update your Apple TV, open the Settings app on the device, navigate to System → Software Updates, and select Update Software.
Below, we have recapped what is new in tvOS...
tvOS 26.4 includes a new Genius Browse section in the Apple TV app, which gives recommendations for TV shows and movies across multiple suggested categories.
Suggestions vary based on your content preferences, and the categories are updated regularly. Some example categories include Upbeat Workplace Comedies, Tense Psychological Thrillers, History Gets Hilarious, Breathtaking Nature Docs,...
The Apple TV is now almost two decades old amid rumors of the announcement of a new model.
Today marks 19 years Apple launched the original Apple TV. Apple CEO Steve Jobs unveiled the Apple TV at Macworld Expo in January 2007 alongside the original iPhone, but it didn't launch until March.
The Apple TV was initially previewed as the "iTV." The device allowed users to wirelessly stream...