Apple TV Drops to $89.99 at Amazon and Best Buy

by

As noticed by 9to5Mac, both Amazon and Best Buy have dropped their prices on the Apple TV by $10 to $89.99. Interestingly, Amazon has also added a "2010" designation to its Apple TV title, leading to speculation that the retailers may be making room for a potential update to the device.


Third-party retailers are, however, usually not particularly accurate sources of information on new product releases given that Apple does not generally keep them apprised of its product plans. But despite that caveat and the fact that mid-November is beyond Apple's usual timeframe for new product introductions ahead of the holiday shopping season, the developments may spark some interest among those who have been eagerly awaiting word of a new Apple TV model.

With iOS 5 released back in June opening the door to a 1080p Apple TV and references to a new Apple TV model showing up in iOS 5, it seems that Apple may unsurprisingly be working on a hardware update for the Apple TV, but the timeframe for such a release is unknown. Apple is also said to be working on a Siri-enabled television set, but that product is reportedly not set to debut until late 2012 or 2013 and it is unclear how that product would affect or relate to the Apple TV set-top box.

Related Roundups: Apple TV, tvOS 14
Buyer's Guide: Apple TV (Don't Buy)

Top Rated Comments

(View all)
Avatar
117 months ago
Chances are that it's more an action to push the Apple TV during the Christmas period than preapring for a new model.
Score: 11 Votes (Like | Disagree)
Avatar
117 months ago

Nice. Great price and no tax.

Can't wait for iTV. :)


It won't be called an iTV, defo not here in the UK!
Score: 6 Votes (Like | Disagree)
Avatar
117 months ago
I wonder if a Siri-enabled :apple:TV (set-top box) might precede the full-out :apple:TV (set). That would certainly be interesting...

I'm still not sure about this Apple TV set concept. A lot of people already own TVs, and they tend not to replace them very often. I have trouble seeing even Apple made headway in that market.

(Though to be fair, the same argument could have been made of cell phones in 2007, and that turned out pretty well, so...).
Score: 5 Votes (Like | Disagree)
Avatar
117 months ago

Can people not envisage the new version of this running Divx and running like a WD TV? So that you can plug a USB Hard Drive in and run films off that?

If so then I would order one straight away.


don't hold your breath. :rolleyes:
Score: 5 Votes (Like | Disagree)
Avatar
117 months ago
I think the release of a 1080p A5 Apple TV is imminent. I don't expect any other significant new features though.
Score: 5 Votes (Like | Disagree)
Avatar
117 months ago

I think the release of a 1080p A5 Apple TV is imminent. I don't expect any other significant new features though.


I was going to disagree with this comment because of the lack of any available 1080p content on iTunes, but the fact that video shot on the iPhone 4S cannot play on the current AppleTV without converting (or using Airplay) is a pretty telling sign to me that it will get updated.

I had this exact same problem when the iPhone 4 came out and the original AppleTV I have would not play video shot on the iPhone 4 without converting it. Then the AppleTV was updated not long after.
Score: 3 Votes (Like | Disagree)

Top Stories

Early iPhone 12 Tests Show Ceramic Shield is Stronger and More Scratch Resistant Than iPhone 11 Glass

Friday October 23, 2020 1:21 pm PDT by
Apple's new iPhone 12 models are protected by a Ceramic Shield cover glass that has nano-ceramic crystals infused right into the glass to improve durability. According to Apple, Ceramic Shield offers four times better drop protection than the glass used for the iPhone 11 models. YouTube channel MobileReviewsEh conducted some tests on the iPhone 12 using a force meter to compare its performance ...

iPhone 12 Pro Allows You to Measure Someone's Height Instantly Using LiDAR Scanner

Saturday October 24, 2020 11:12 am PDT by
iPhone 12 Pro models feature a new LiDAR Scanner for enhanced augmented reality experiences, but the sensor also enables another unique feature: the ability to measure a person's height instantly using the Measure app. You can even measure the seated height of a person in a chair, according to Apple. When the Measure app detects a person in the viewfinder, it automatically measures their...

Google Reportedly Pays Apple $8-12 Billion Per Year to be Default iOS Search Engine

Sunday October 25, 2020 2:59 pm PDT by
The United States Justice Department is targeting a lucrative deal between Apple and Google as part of one of the U.S. government's largest antitrust cases, reports The New York Times. On Tuesday, the Justice Department filed an antitrust lawsuit against Google, claiming the Mountain View-based company used anticompetitive and exclusionary practices in the search and advertising markets to ...

Apple References Unreleased 2020 16-Inch MacBook Pro in Boot Camp Update

Monday October 26, 2020 8:42 am PDT by
Last week, Apple released an update for Boot Camp, its utility for running Windows on a Mac. While this update would typically be unremarkable, several of our readers noticed that the release notes reference an unreleased 2020 model of the 16-inch MacBook Pro. While this could easily be a mistake, the 16-inch MacBook Pro is nearly a year old, so it is certainly a worthy candidate for a...

Apple Warns MagSafe Charger Can Leave Circular Imprints on Leather Cases

Friday October 23, 2020 3:23 pm PDT by
If you keep your iPhone in a leather case while charging with Apple's new MagSafe Charger, the case might show circular imprints from contact with the accessory, according to a new Apple support document published today. Apple's leather cases for the iPhone 12 and iPhone 12 Pro are not available until November 6, but a MacRumors reader has already shared a photo of a circular imprint on...

iPhone 11 Pro Outlasts iPhone 12 and 12 Pro in Extensive Battery Life Test

Friday October 23, 2020 8:36 am PDT by
Arun Maini today shared a new side-by-side iPhone battery life video test on his YouTube channel Mrwhosetheboss, timing how long the new iPhone 12 and iPhone 12 Pro models last on a single charge compared to older models, with equal brightness, settings, battery health, and usage. All of the devices are running iOS 14 without a SIM card inserted. In the test, the iPhone 11 Pro outlasted both ...

PSA: Non-iPhone 12 Models Charge Super Slowly With MagSafe Charger

Friday October 23, 2020 4:11 pm PDT by
Alongside the iPhone 12 models, Apple introduced a new $39 MagSafe Charger that's meant to work with the magnets in the iPhone 12 Pro models to charge them up at a maximum of 15W. The MagSafe Charger is technically able to be used with older iPhones, but it's not a good idea because the charging with non-iPhone 12 devices is so slow. We did two tests with the iPhone XS Max, draining the...

MagSafe Charger Teardown Reveals Simple Design With Magnets and Charging Coil Encircling a Small Circuit Board

Friday October 23, 2020 7:50 am PDT by
iFixit has today shared a teardown of Apple's new MagSafe charger for the iPhone 12 and iPhone 12 Pro. An X-ray of the MagSafe charger courtesy of Creative Electron reveals the internal charging coil surrounded by a circular arrangement of magnets within the puck. The only seam that iFixit was able to leverage to open the device was where the white rubber circle meets the metal rim,...

Apple VP Kaiann Drance Interview Addresses Battery Life, MagSafe, and Power Adapter Concerns

Friday October 23, 2020 3:37 am PDT by
Apple's Vice President of iPhone Marketing, Kaiann Drance, has provided a new interview to Rich DeMuro on the Rich on Tech Podcast, to discuss the iPhone 12 and iPhone 12 Pro. Although much of the interview repeated points from Apple's "Hi, Speed" event, there were a number of interesting tidbits regarding the affect of 5G on battery life, MagSafe concerns, and the lack of a power adapter in...

iFixit Shares Full iPhone 12 and 12 Pro Teardown Revealing Interchangeable Displays and Batteries

Saturday October 24, 2020 1:48 pm PDT by
After live streaming a teardown of the iPhone 12 and iPhone 12 Pro earlier this week, iFixit today provided a more in-depth teardown that goes through all of the components in the new devices, revealing several similarities between the two. Early testing conducted by iFixit shows that the iPhone 12 and 12 Pro displays are interchangeable and can be swapped without issue, though the max...