Rumors have suggested that Apple has acquired 3D mapping firm C3 Technologies. While much of the early demos showed C3's ability to create realistic looking 3D maps, the company had also been working on both street view and interior views prior to their acquisition.
BrightSideOfTheNews reported in a January, 2011 article that the company was creating street level imagery as well using the same technology:
In addition to 3D maps, C3 also makes awesome street level imagery captured using "an advanced multiple camera system with overlapping viewing angles to capture the entire surroundings in stereo."
Beyond street level views, the company was also offering interior panoramas as shown in this early promotional photo:
SingularityHub noted how C3 created these interior shots:
As well as increasing its geographic range, C3 is expanding into interior settings. With a special camera rig, they can also create a 3D model of the interior of a building using the same photo stitching they use with their aerial or street level maps. Businesses have to request C3 to come in and create such an inside map of their facilities, so don’t expect these 3D indoor maps to become ubiquitous anytime soon. Still, the technology is ready and available, so we’re bound to see at least a few examples in the months ahead.
Obviously, both street-level work and interior shots are particularly resource intensive. In fact, the interior views are said to have required businesses to invite the company in to make create the images. It's not clear if Apple will use the technology to this degree when they release it. At a minimum, however, street view data would be required to make it match up feature for feature with Google's technology which presently powers iOS Maps.
Thursday January 9, 2025 5:45 am PST by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
iPhone 17 Pro concept based on rumors
Below, we recap key changes rumored for the iPhone 17 Pro models as of January 2025:
More aluminum: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models ...
Thursday January 9, 2025 3:42 pm PST by Juli Clover
If you've been hearing a chiming sound from your AirPods Pro 2 case when the AirPods are charging, it's a feature that Apple added with the launch of Hearing Health last year.
In a support guide, Apple says that the AirPods Pro may play a sound every so often while in the case to ensure the microphones and speakers are working as intended. From Apple:
To help ensure that your AirPods...
Friday January 10, 2025 3:14 am PST by Tim Hardwick
This year's iPhone 17 Pro models will feature a smaller main camera sensor than the one used in the Fusion camera currently found in iPhone 16 Pro models, according to Weibo-based leaker Digital Chat Station.
The Chinese leaker claims that Apple will adopt a 1/1.3" sensor for the 48MP main camera in the iPhone 17 Pro and iPhone 17 Pro Max, down from the 1/1.28" sensor used in the iPhone 16...
Friday January 10, 2025 9:20 am PST by Joe Rossignol
Apple is widely rumored to be planning a new iPhone SE, and multiple sources lately have commented on the device's launch timing.
The latest word comes from Apple supply chain analyst Ming-Chi Kuo. In a blog post today, he said the device will be released around the middle of the first half of 2025. In other words, around the quarter mark of 2025. That means the next iPhone SE will likely be ...
Apple's slate of 2025 products look to be dominated by a large number of low-cost and entry-level devices. Here's what to expect.
With advancements like Apple Intelligence and all-new in-house chip designs, Apple is reportedly looking to enhance many of its budget-friendly offerings, ensuring they remain competitive in an increasingly crowded market. These updates also indicate a slight...
Wednesday January 8, 2025 6:18 am PST by Joe Rossignol
It was recently reported that new Apple TV and new HomePod mini models will launch this year, and the devices are expected to have one thing in common.
Bloomberg's Mark Gurman last month reported that the new Apple TV and the new HomePod mini will be equipped with Apple's own combined Wi-Fi and Bluetooth chip. Gurman said the chip supports Wi-Fi 6E, so that could end up being a key upgrade...
Friday January 10, 2025 2:17 pm PST by Juli Clover
Apple Intelligence hasn't convinced people to buy an iPhone 16, Apple analyst Ming-Chi Kuo said today. According to Kuo, a supply chain survey suggests Apple Intelligence is not pushing people to upgrade their devices.
The delay between the Apple Intelligence introduction in June 2024 and a launch even after iPhone 16 models came out was a contributing factor, and Apple Intelligence "appeal...
Wednesday January 8, 2025 6:33 am PST by Tim Hardwick
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now several years away, think again.
Bloomberg's Mark Gurman has said he expects only a small...
Friday January 10, 2025 11:34 am PST by Joe Rossignol
Synchrony is now available as a buy-now, pay-later option when checking out with Apple Pay online and in apps on iPhone and iPad.
Synchrony was added to a list of Apple Pay installment providers in the U.S. in an Apple support document that was updated today, joining Affirm and Klarna. The addition was spotted by MacRumors contributor Aaron Perris.
iOS 18 and iPadOS 18 users can select...
Schmidt says it sees Apple's voice assistant Siri as a "significant development" that could threaten Google's business. I wonder what Schmidt will say about this?
This will not match Google, it will be far superior. The maps will be seamless since they are 3D models. You will be able to run street view as if you were driving down the road. It would be perspectively correct for the lane and direction of travel and it could show custom overlays for turn by turn directions.
Apple will have the single best turn by turn imagery out there.
Another great acquisition by Apple. I still remember when they acquired FingerWorks, i.e., rights to use their multi-touch technologies in their products.
No, if they are doing that imaging and data mining they won't be like the other cars with all the cameras, antennas, etc.
I've seen cars like that in London with no logos on them. We really can't make any assumptions about this stuff. I mean, how many people have seen a Google Streetview car for certain?
The data issue is also a non-issue because nothing is stopping Apple buying in this data from Google or from multiple sources. Big data is a big deal and Google are far from the only player here.
Let's be clear on this, Apple is spending big and they're planning to launch something in this space. We don't know what and we don't know when but if it looks as good as the C3 stuff then we're in for a treat when it hits.