As we'd previously reported, Apple appears to be preparing to unveil the new 5th Avenue Retail Store for Friday.
MacRumors reader Will submitted this photo which shows construction workers starting to remove part of the white covering from the store's new glass panes.
Apple's $6.6 million renovation started back in June and involved replacing the cube's 90 glass panels (Photo of old design) with a much simpler 15 glass panel design (Artist rendition).
Will reports that today they've torn away much of the white covering along the bottom of the store. This area remains hidden from the street level view due to the surrounding construction barriers. Workers have been power-washing the ground, presumably in preparation for the grand unveiling.
We'll post more photos as we get them, readers can submit photos to us via email.
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
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The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
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Pardon my ignorance, but I presume the store is actually underground, and this is the "ground floor" ?
Having never been to the store, I no not of such things.
Apple is slipping with all of these products that have so many bugs, they need to stop wasting money on stores and start building better products
Yup, if they saved that $6.6 million then all those terrible Apple products that all those dopey people own would be perfect - just like all those perfect other brands.
Yup, those terrible products sure don't sell, and all those silly stores have nothing to do with the stock closing today at $403.07.
Yup, no money left over in Apple's coffers after spending all that money on those stores.
