Apple Rolling Out iTunes Movie Content in New European Countries

Just as Apple is apparently planning to bring the iTunes Music Store to ten more European countries, the company also seems to be rolling out access to iTunes movie sales and rentals in a number of European countries where it already offers music content.

danish itunes movie
Movie from Danish iTunes Store

Reports of the new movie offerings began coming in from MacRumors readers late yesterday, with Belgium, Denmark, Finland, Netherlands, Norway, and Sweden so far having been cited as adding the new movie content. Apple has not yet added a dedicated movie section to the iTunes Store in these new markets, but content is accessible through the store's search function.

finnish itunes movies
Movie from Finnish iTunes Store

The content expansions appear to be extending even beyond music and movies, with macprime.ch reporting [Google translation] that paid iBookstore content has just begun showing up in the Swiss store. The Swiss iBookstore had previously been limited to free content, primarily from Project Gutenberg.

Update: setteB.IT notes that paid iBookstore content is also showing up in Italy.

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Top Rated Comments

interestedabit Avatar
165 months ago
5 euros to rent a movie. Funny how the price of rentals have gone up, food has gone up, taxes up yet our salaries stay the same. Paying 5 euros to RENT a film is not appealing to most. What they should do is make it appealing, price-wise. It's not even economically possible for most. It's not sensible to spend this amount of money on a mere rental when it's the same price as a meal or two. They don't seem to understand that. Maybe it works in the US but this will not work in Europe as living prices are high across the board.
Score: 6 Votes (Like | Disagree)
Lindberg Avatar
165 months ago
Why does Apple expect Scandinavian customers want to pay more than Americans for the same product?

If they don't standardisere prizes for movies and music we'll find other ways to get our hands on the stuff we want!
Score: 5 Votes (Like | Disagree)
Cereal KiIIer Avatar
165 months ago
7.99 British pounds = 9.1652586 Euros (says google)


Yep. I don't think paying half the price of a movie to rent it 24 hours is normal. I'd rather buy it and share it with friends or sell it after.
Score: 4 Votes (Like | Disagree)
Chazn Avatar
165 months ago
5 pounds to rent a movie?
Now this is why people pirate and download them for free elsewhere.
Score: 4 Votes (Like | Disagree)
cube Avatar
165 months ago
Dubbed movies and movies without a choice of subtitles don't cut it.
Score: 3 Votes (Like | Disagree)
Cereal KiIIer Avatar
165 months ago
Why would I do that?

Score: 3 Votes (Like | Disagree)