Apple's iPhone 5 Media Event Reportedly Scheduled for October 4 - MacRumors
Skip to Content

Apple's iPhone 5 Media Event Reportedly Scheduled for October 4

cook iphone 5 photoshop
AllThingsD reports that Apple will be holding its highly-anticipated iPhone 5 media event on October 4th.

While Apple could certainly change its plans anytime, sources said that the October 4 date has been selected by the company to showcase the iPhone 5. Sources added that the plan is now to make the new device available for purchase within a few weeks after the announcement.

According to the report, new Apple CEO Tim Cook should play a prominent role in the event in order to assert himself as the new leader of the company, although it will almost certainly be a team presentation with other executives such as Phil Schiller, Scott Forstall, and Eddy Cue leading portions of the event. It is unclear whether Steve Jobs will make an appearance at the event, with the report suggesting that a decision on whether or not he appears would be a last-minute one based on his health.

MacRumors noted yesterday that Apple is expected to also be introducing minor updates to its iPod line, and had pinpointed the first week in October for that introduction, with availability set for the middle of the month. Apple generally issues invitations to its media events about a week ahead of time, so we can expect official notice of the event to appear sometime around early next week.

Update: The Loop's Jim Dalrymple confirms with a simple "Yep" that October 4th is the date of the event.

Related Forum: iPhone

Popular Stories

Apple Event Logo

Apple Unveiled Four New Products Today

Tuesday August 25, 2026 8:39 am PDT by
Apple today unveiled a new Mac mini with M6 and M5 Pro chip options, a new Mac Studio with M5 Max and M5 Ultra chip options, a new version of the Polishing Cloth with a lower price, and updated Magic Keyboards for Macs. To learn more about these products, read our coverage below: Apple Announces New Mac Mini With M6 and M5 Pro Chips and More Apple Unveils New Mac Studio With M5 Max and M5...
apple magic keyboard with glyphs 2026 refresh

Apple Quietly Refreshes Magic Keyboards

Tuesday August 25, 2026 7:22 am PDT by
Apple today quietly introduced updated Magic Keyboard models with revised U.S. English key labeling. On the new keyboards, the tab, caps lock, shift, return, and delete keycaps are labeled with glyphs rather than edge text. On the full-size models with a numeric keypad, the change goes further, with the home, page up, page down, end, clear, and enter keys also swapping their text labels for...
Apple Logo Gradient 16x9 1

Apple Just Made an Extremely Rare Product Announcement

Thursday August 27, 2026 7:58 am PDT by
The new Mac mini and Mac Studio models unveiled by Apple this week are the company's first new Macs announced in August since 2020. It is extremely rare for Apple to announce new products of any kind in August, excluding smaller things like new color options and accessories. As mentioned, Apple's last notable August product announcement was in 2020, when it updated the 27-inch iMac and a...

Top Rated Comments

utwarreng Avatar
195 months ago
While we've all been anxiously awaiting this, and the kneejerk reaction is "it's about time", I just hope that they've used all of this extra time to really put some big improvements into the product, and work the bugs out.

Here's hoping for a good smooth release.
Score: 34 Votes (Like | Disagree)
MRU Avatar
195 months ago
So the big delay for the announcement was all down to Tim Cook trying to get hold of a suitable turtleneck.

Damn whoever took over the logistics job!!!

;)





On a serious note, for many October 4th can't come soon enough.
Score: 32 Votes (Like | Disagree)
195 months ago
I'm a little disappointed in how it looks. Aside from the giant number 5 on the screen it looks just like the iPhone 4.
Score: 24 Votes (Like | Disagree)
OllyW Avatar
195 months ago
Curious since the Moscone Center is booked by Oracle from October 3 through the 6, while the last week of September is wide open.
That place is too big for a media event like this, they are usually held at the Yerba Buena Center (https://www.macrumors.com/2010/09/01/apples-2010-fall-media-event/).
Score: 15 Votes (Like | Disagree)
sammich Avatar
195 months ago
Oh and one more thing:

The iPhone now has VELCRO on the back!
Score: 11 Votes (Like | Disagree)
195 months ago
Indeed, read this on a few sites, and MacRumors didn't have it then,
getting a bit slow lately.

They were too busy writing a story about a new store opening...
Score: 11 Votes (Like | Disagree)