AllThingsD reports that Apple will be holding its highly-anticipated iPhone 5 media event on October 4th.
While Apple could certainly change its plans anytime, sources said that the October 4 date has been selected by the company to showcase the iPhone 5. Sources added that the plan is now to make the new device available for purchase within a few weeks after the announcement.
According to the report, new Apple CEO Tim Cook should play a prominent role in the event in order to assert himself as the new leader of the company, although it will almost certainly be a team presentation with other executives such as Phil Schiller, Scott Forstall, and Eddy Cue leading portions of the event. It is unclear whether Steve Jobs will make an appearance at the event, with the report suggesting that a decision on whether or not he appears would be a last-minute one based on his health.
MacRumorsnoted yesterday that Apple is expected to also be introducing minor updates to its iPod line, and had pinpointed the first week in October for that introduction, with availability set for the middle of the month. Apple generally issues invitations to its media events about a week ahead of time, so we can expect official notice of the event to appear sometime around early next week.
Update: The Loop's Jim Dalrymple confirms with a simple "Yep" that October 4th is the date of the event.
Tuesday April 14, 2026 4:39 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Wednesday April 15, 2026 8:15 am PDT by Tim Hardwick
According to the latest rumors, Apple is close to launching its next-generation iPad mini. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out.
Processor and Performance
Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to information found in code...
Saturday April 11, 2026 9:14 am PDT by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
Tuesday April 14, 2026 4:39 am PDT by Tim Hardwick
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
Wednesday April 15, 2026 8:15 am PDT by Tim Hardwick
According to the latest rumors, Apple is close to launching its next-generation iPad mini. So what should we expect from the successor to the iPad mini 7 that Apple released over a year ago? Read on to find out.
Processor and Performance
Apple is working on a next-generation version of the iPad mini (codename J510/J511) that features the A19 Pro chip, according to information found in code...
Saturday April 11, 2026 9:14 am PDT by Joe Rossignol
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
While we've all been anxiously awaiting this, and the kneejerk reaction is "it's about time", I just hope that they've used all of this extra time to really put some big improvements into the product, and work the bugs out.
Curious since the Moscone Center is booked by Oracle from October 3 through the 6, while the last week of September is wide open.
That place is too big for a media event like this, they are usually held at the Yerba Buena Center (https://www.macrumors.com/2010/09/01/apples-2010-fall-media-event/).
