Survey Suggests 'Unprecedented' Demand for iPhone 5

by

RBC Capital Markets analyst Mike Abramsky today issued a new report sharing the results of a proprietary survey of 2,200 respondents, revealing significantly higher demand for the iPhone 5 than was evident for the iPhone 4 ahead of its release last year. The survey shows that 31% of respondents are either very likely or somewhat likely to purchase an iPhone 5, compared to 25% for the iPhone 4 back in June 2010. Moreover, Apple's 15-16 month gap since the iPhone 4 release is also pushing a strong upgrade cycle, with 66% of existing iPhone users very likely or somewhat likely to upgrade to the iPhone 5.

rbc iphone 5 demand
Customer likelihood of purchasing iPhone 5 ahead of launch compared to iPhone 4

Unsurprisingly, potential launches of the iPhone 5 on Sprint and T-Mobile USA are also having a favorable effect on customer demand at those carriers, with 50-55% of customers at both carriers reporting that bringing the iPhone 5 to their carrier would make them "significantly" or "somewhat" more likely to purchase the device. Of the two carriers, Sprint has seen the stronger rumors of an iPhone 5 debut, although hints of an iPhone 5 for T-Mobile USA have also been circulating.

rbc sprint tmobile iphone 5 likelihood
Effect of iPhone 5 coming to Sprint or T-Mobile USA on customer purchasing plans

RBC's survey also takes a look at the tablet market, where Apple continues to hold a dominating position with 85% of all customers planning to purchase a tablet opting for an iPad. Samsung's Galaxy Tab takes second place with 4% of planned purchases.

Based on the strong survey results, RBC is raising its holiday quarter iPhone estimates from 24.4 million units to 27 million units and pushing total fiscal 2012 estimates from 105 million units to 110 million units. RBC is also raising its iPad estimates for the current back-to-school quarter from 10.5 million units to 12.5 million units as Apple continues to dominate the tablet market.

Related Roundup: iPad
Buyer's Guide: iPad (Buy Now)

Top Rated Comments

spazzcat Avatar
122 months ago
I know of four or five people waiting for iPhone 5 to drop their Doid or blackberry. They ask me everyday, any news on IP5?
Score: 2 Votes (Like | Disagree)
iAppleseed Avatar
122 months ago
Apple, release the iPhone 5. I'm tired of waiting. And the new features better be good or else.
Score: 1 Votes (Like | Disagree)
macnisse Avatar
122 months ago
More carriers + longer refesh cycle = increased demand.
Score: 1 Votes (Like | Disagree)
jb510 Avatar
122 months ago
I for one have no plans on replacing my iPhone 4 with a 4s/5... Unless it's released on Tmo In which case I'll switch instantly and tell AT&T to go to hell.

It's still hard to figure out what's going on, if the hardware is 4s then it seems odd to have had a longer upgrade cycle, but a 4s seems more likely since the focus is on iOS 5 and iCloud right now, not hardware. A fall release
date for iphone/ipad always made more sense to me though to capitalize on the holiday season.
Score: 1 Votes (Like | Disagree)
BC2009 Avatar
122 months ago
I think this survey would be more interesting after Apple announced iPhone 5, but before they release it. Many folks don't even know a new iPhone is due to be released.
Score: 1 Votes (Like | Disagree)
Epic Xbox Revie Avatar
122 months ago
Well duh.
Score: 0 Votes (Like | Disagree)

Top Stories

Flat MacBook Air Feature

Bloomberg: Apple Working on 'Thinner and Lighter' High-End MacBook Air With MagSafe, Could Launch in Second Half of 2021

Friday January 22, 2021 3:34 am PST by
Apple is working on a "thinner and lighter" version of the MacBook Air that the company plans to release during the second half of this year at the earliest or in 2022, according to a new report by well-connected Bloomberg journalist Mark Gurman. It will include Apple's MagSafe charging technology and a next-generation version of the company's in-house Mac processors. Apple has discussed...
Top Stories 44 Feature

Top Stories: 'Thinner and Lighter' MacBook Air, Smaller iPhone 13 Notch, iOS 14.4 Incoming

Saturday January 23, 2021 6:00 am PST by
We continued to hear a lot more about Apple's plans for its Mac lineup this week, including word of a high-end redesigned MacBook Air and the return of an SD card slot as part of the upcoming MacBook Pro redesign. It also sounds like Apple has been working on Face ID for Mac, but it won't be appearing in a redesigned iMac this year as originally planned. This week also saw rumors about the...
Apple VR Feature

Bloomberg: Apple's First AR/VR Headset 'Pricey, Niche Precursor' to More Ambitious AR Glasses and Could Launch Next Year

Thursday January 21, 2021 3:27 am PST by
Apple's first virtual reality headset will be a "pricey, niche precursor" to a more ambitious augmented reality product, according to a new report from Bloomberg's Mark Gurman. As a mostly virtual reality device, it will display an all-encompassing 3-D digital environment for gaming, watching video and communicating. AR functionality, the ability to overlay images and information over a view...
iOS 15 icon mock banner

iOS 15 Rumored to Drop Support for iPhone 6s and 2016 iPhone SE

Thursday January 21, 2021 11:58 am PST by
Apple's upcoming iOS 15 operating system, which we expect to see unveiled in June, is rumored to be dropping support for a few of Apple's older iPhones. According to French site iPhoneSoft, iOS 15 will not be able to be installed on the iPhone 6s, the iPhone 6s Plus, or the 2016 iPhone SE, all of which have an A9 chip. The iPhone 6s and 6s Plus were introduced in 2015 and are now more...
2021 mbp sd slot feature2

Bloomberg: Next MacBook Pro to Feature SD Card Reader

Friday January 22, 2021 7:50 am PST by
Last week, reputable analyst Ming-Chi Kuo outlined his expectations for new 14-inch and 16-inch MacBook Pro models later this year, including the return of the MagSafe charging connector, the removal of the Touch Bar, a new flat-edged design, and the return of more ports built into the notebooks for expanded connectivity. A concept of a modern MacBook Pro with an SD card reader Kuo did not...
iPhone 13 Notch Feature

iPhone 13 Rumored to Feature Smaller Notch, Pro Model Cameras to Use Larger Image Sensor

Thursday January 21, 2021 1:38 am PST by
Apple's iPhone 13 series will feature a redesigned Face ID system that will allow for a smaller notch at the top of the screen, according to a new report today. The rumor comes via hit-and-miss Taiwanese industry publication DigiTimes, whose supply chain sources also claim that the ultra wide-angle lens in Apple's next-generation iPhones is due for an upgrade. The next-generation iPhones'...
airpods galaxy buds comparison

Samsung Galaxy Buds Pro vs. Apple AirPods Pro

Friday January 22, 2021 2:34 pm PST by
Samsung in January unveiled new flagship Galaxy S21 smartphones and alongside the new phones, introduced the $200 Galaxy Buds Pro, which are priced at $199 and offer Active Noise Cancellation. Subscribe to the MacRumors YouTube channel for more videos. These new Galaxy Buds Pro are clearly designed to compete with Apple's AirPods Pro, so we thought we'd compare the two sets of earbuds in our...
maxresdefault

Video Demos macOS Catalina Running on iPad Pro via x86 Emulation

Thursday January 21, 2021 11:36 am PST by
A video demonstrating macOS Catalina running on a current 2020 iPad Pro has been shared on YouTube, giving us a look at an interesting hack that has a Mac OS up and working on one of Apple's iPads. There's limited information about how the process of getting macOS Catalina on an iPad Pro works, but it uses x86 emulation and was done through the UTM software that allows virtual machines to...
2019 mac pro side and front

Tim Cook Gifted Donald Trump 'First' 2019 Mac Pro

Wednesday January 20, 2021 5:45 pm PST by
Apple CEO Tim Cook gifted former United States President Donald Trump with the first 2019 Mac Pro that came off of the assembly line in Austin, Texas, according to a financial disclosure report that was released today (via The Verge). "Mac Pro Computer, the first created at the Flex Factory in Austin, Texas," reads the entry, which values the machine at $5,999, the base price for a Mac Pro....
iOS 14

Apple Seeds iOS 14.4 and iPadOS 14.4 Release Candidate to Developers and Public Beta Testers

Thursday January 21, 2021 10:14 am PST by
Apple today seeded the RC version of upcoming iOS 14.4 and iPadOS 14.4 updates to developers for testing purposes, with the new betas coming a week after Apple released the second betas. iOS 14.4 and iPadOS 14.4 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad. Paired with the HomePod 14.4 beta that is...