O2 Swapping Out UK Retail Store iPhone Displays Through Mid-September

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Several MacRumors readers have informed us that wireless carrier O2 has sent out notices to its retail stores announcing that it will be beginning a three-week process to change out the iPhone displays in its UK stores ahead of the launch of the iPhone 5.

While we don't believe that O2 has specific information on a release date for the iPhone 5, which has been rumored to not be appearing until October, it is interesting to note that their preparations should be complete by September 12th. From the notice to O2's retail stores:

The following is to advise that we are removing the old iPhone unitary between the 22nd August and the 12th September. This is a 3 week programme which will see all iPhone unitary swapped out for new iPhone unitary, and will of course prepare us for the launch of the new smart phone. At the same time we are installing an International Favourites bay to stores that can accommodate the unit, as well as replacing the existing magazine stand with a new freestanding stand.

O2 offers several different styles of displays for the iPhone based on store type, and retailers have been notified of the types of new displays they will be receiving in order to plan appropriately.

Top Rated Comments

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120 months ago
Woohoo! We get one day closer everyday!
Score: 4 Votes (Like | Disagree)
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120 months ago

You cannot get a day closer to a date you do not know. I understand your logic, but you are completely wrong.


Not to flame or anything but... as the days go by towards a date in the future (even though the exact date is not known) then are we not getting closer to this presumed date in the future?
Score: 3 Votes (Like | Disagree)
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120 months ago

Yesterday when I was whinging about my iP4's screen (getting it replaced today) and I asked them about the upcoming 5, 4 different employees flat denied any information regarding the pending release and said it would be highly unlikely to be announced without any pre training/information.

I don't know whether this is just a blag or not, but I've had the contract 6 weeks so there's no reason to lie to me.

I guess time will tell.:confused:


I went to the Apple Store an HOUR before the iPad 2 was officially announced and I "numbingly" asked if there was a new iPad coming out, and 3 different employees said they have not idea. Remember they said this an HOUR before it was officially announced...
Score: 2 Votes (Like | Disagree)
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120 months ago

Not until we get a release date from Apple we don't.


Oh, we do get a day closer. We just don't know how close :)
Score: 2 Votes (Like | Disagree)
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120 months ago
Doesn't make much sense for them to put up iPhone 5 displays if it's going to be announced a day later. Maybe they mean the launch day will be September 13th, and possibly the iPhone 5 will be unveiled the first week of September.
Score: 2 Votes (Like | Disagree)
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120 months ago
Telefonica's reportedly recalling their iPhone stock until September 12th:
http://www.engadget.com/2011/08/15/telefonica-iphone-stock-being-recalled-in-time-for-september-12t/

So this is two rumors pointing to a September 12th launch. Looks like we have our date.
Score: 2 Votes (Like | Disagree)

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