o2 logoSeveral MacRumors readers have informed us that wireless carrier O2 has sent out notices to its retail stores announcing that it will be beginning a three-week process to change out the iPhone displays in its UK stores ahead of the launch of the iPhone 5.

While we don't believe that O2 has specific information on a release date for the iPhone 5, which has been rumored to not be appearing until October, it is interesting to note that their preparations should be complete by September 12th. From the notice to O2's retail stores:

The following is to advise that we are removing the old iPhone unitary between the 22nd August and the 12th September. This is a 3 week programme which will see all iPhone unitary swapped out for new iPhone unitary, and will of course prepare us for the launch of the new smart phone. At the same time we are installing an International Favourites bay to stores that can accommodate the unit, as well as replacing the existing magazine stand with a new freestanding stand.

O2 offers several different styles of displays for the iPhone based on store type, and retailers have been notified of the types of new displays they will be receiving in order to plan appropriately.

Top Rated Comments

FrizzleFryBen Avatar
178 months ago
Woohoo! We get one day closer everyday!
Score: 4 Votes (Like | Disagree)
outlawarth Avatar
178 months ago
You cannot get a day closer to a date you do not know. I understand your logic, but you are completely wrong.

Not to flame or anything but... as the days go by towards a date in the future (even though the exact date is not known) then are we not getting closer to this presumed date in the future?
Score: 3 Votes (Like | Disagree)
ShivneelSingh Avatar
178 months ago
Yesterday when I was whinging about my iP4's screen (getting it replaced today) and I asked them about the upcoming 5, 4 different employees flat denied any information regarding the pending release and said it would be highly unlikely to be announced without any pre training/information.

I don't know whether this is just a blag or not, but I've had the contract 6 weeks so there's no reason to lie to me.

I guess time will tell.:confused:

I went to the Apple Store an HOUR before the iPad 2 was officially announced and I "numbingly" asked if there was a new iPad coming out, and 3 different employees said they have not idea. Remember they said this an HOUR before it was officially announced...
Score: 2 Votes (Like | Disagree)
Jibbajabba Avatar
178 months ago
Not until we get a release date from Apple we don't.

Oh, we do get a day closer. We just don't know how close :)
Score: 2 Votes (Like | Disagree)
troop231 Avatar
178 months ago
Doesn't make much sense for them to put up iPhone 5 displays if it's going to be announced a day later. Maybe they mean the launch day will be September 13th, and possibly the iPhone 5 will be unveiled the first week of September.
Score: 2 Votes (Like | Disagree)
DerfBWH Avatar
178 months ago
Telefonica's reportedly recalling their iPhone stock until September 12th:
http://www.engadget.com/2011/08/15/telefonica-iphone-stock-being-recalled-in-time-for-september-12t/

So this is two rumors pointing to a September 12th launch. Looks like we have our date.
Score: 2 Votes (Like | Disagree)

Popular Stories

iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive a New Perk

Thursday March 20, 2025 12:01 am PDT by
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost. The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month. In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
apple wallet drivers license feature iPhone 15 pro teal 1

Apple Says iPhone Driver's Licenses Coming to These 8 U.S. States, But Rollout Remains Slow

Wednesday March 19, 2025 6:55 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly. It has been three and a half years since Apple first announced the...
Generic iOS 19 Feature Mock

iOS 19 Coming in June With These New Features

Thursday March 20, 2025 2:04 pm PDT by
While the first iOS 19 beta is still more than two months away, there are already plenty of rumors about the upcoming software update. Below, we recap the key iOS 19 rumors so far. visionOS-Like Design In January, the YouTube channel Front Page Tech revealed a redesigned Camera app that is allegedly planned for iOS 19. According to Front Page Tech host Jon Prosser, the Camera app...
Windows Vista

Apple Might Be Having Its Windows Vista Moment, Says Analyst

Thursday March 20, 2025 6:52 am PDT by
Is Apple experiencing a "Vista-like drift into systemically poor execution?" That was a question posed by well-known technology analyst Benedict Evans, in a recent blog post covering Apple's innovation and execution, or seemingly lack thereof as of late. He is referring to Microsoft's Windows Vista operating system, which was widely criticized when it launched in 2007 due to software bugs,...
iPhone 17 Air Fanned Feature

First iPhone 17 Air Case Has Camera Bar, Camera Control Button Cutouts

Wednesday March 19, 2025 5:29 am PDT by
Serial leaker Sonny Dickson today shared an image of what he claims is a first look at a third-party case for Apple's iPhone 17 Air. "If you didn’t know an Air was coming, you'd swear it was a Google Pixel case," he said. Case manufacturers often obtain design specifications of upcoming iPhone models before their release by collaborating with Apple through official partnerships or...
iPhone 17 Pro Render Front Page Tech

Latest iPhone 17 Pro Dummies Highlight Apple's New Part-Glass Design

Thursday March 20, 2025 5:27 am PDT by
Seasoned leaker Sonny Dickson has shared more dummy models of Apple's upcoming iPhone 17 series, with the latest lot revealing a noticeable shift in Apple's iPhone Pro model design that goes beyond the much-talked-about new rear camera bar. Dickson points out that the iPhone 17 Pro dummy models feature an outlined area on the back, beginning just below the camera module and extending to the...
iphone 16 pro ghost hand

Next Year's iPhone 18 Pro Already Rumored to Have Five New Features

Tuesday March 18, 2025 1:00 pm PDT by
While the iPhone 18 Pro models are still around a year and a half away from launching, there are already some early rumors about the devices. Below, we recap some key iPhone 18 Pro rumors so far. Under-Screen Face ID In April 2023, display industry analyst Ross Young shared a roadmap showing that iPhone 17 Pro models would feature under-display Face ID. In May 2024, however, Young said ...
Generic iOS 19 Feature Mock

iOS 19 and iOS 20 Must Include a Long List of Major Changes, EU Says

Wednesday March 19, 2025 10:26 am PDT by
The European Commission today announced a long list of changes that Apple is legally required to implement in future iOS 19 and iOS 20 updates. The announcement clarifies interoperability requirements that Apple is required to adhere to in the EU, under the Digital Markets Act, which has been fully enforced since March 2024. The changes will further open up the iPhone and its technologies to ...
airpods pro 2 gradient

AirPods Pro 3 Launch Now Just Months Away: Here's What We Know

Tuesday March 18, 2025 9:13 am PDT by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as excellent for...