Apple Sending Confirmation Emails To Combat App Purchase Fraud
Apple has begun sending emails when AppleID's are used to make purchases on iOS devices not previously associated with the account. It is likely these emails are being used as one way to combat increasingly frequent app purchase fraud.

MacRumors reader Michael had his iPhone replaced at an Apple Retail Store. After the first App Store purchase on the replaced phone, he received the above email. The email doesn't require confirmation of the purchase, but is instead a simple notification that a new device has been used and requests the user change their password if they don't recognize the activity.
Apple already requires credit card users to reenter the 3 or 4 digit CID number from the back of their credit card (front in the case of American Express) to authenticate the new device, however users with balances from iTunes Store Gift Cards aren't required to perform any special authentication other than entering their AppleID password.
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Top Rated Comments
Doesn't this email sort of send the message that "we know your account may have been jeopardized, but we don't want to help you fix it"? :confused:
Because it didn't seem news worthy?
You can simply change your Apple ID on your account. You can't create a new account (with new ID) and transfer the purchases with it. Making a second account is a bad idea because they can not be merged together. Just change the Apple ID on your account to save you a lot of hassle.
Follow this link:
https://appleid.apple.com/cgi-bin/WebObjects/MyAppleId.woa/69/wa/directToSignIn?wosid=ex52wgHT0SbfvcBuEHQosM&localang=en_US
sign into your account, and where it says Apple ID, there should be a small 'edit' link in the right corner. Edit the Apple ID as you wish. (If no 'edit' then this means the ID is in use with, or has been in use with mobile me and can not be changed at all)
if you have devices, sign out of your iTunes account on all of them, and sign back in using your new ID.
Didn't think it was new worthy tbh... still not convinced it is...