One of Intel's major new initiatives has been to push its processors down into more energy-efficient designs over the next few years. The first step in the process was introducing a new class of laptops dubbed "Ultrabooks". The first Ultrabook demoed was an ASUS model that bore a close resemblance to the MacBook Air, and Intel feels that these ultra-thin and light laptops could make up 40% of the consumer laptop market by the end of 2012.
DigiTimes reports, however, that manufacturers are having trouble pricing their new machines under Apple's MacBook Air, raising concerns about their prospects for market success.
The sources pointed out that the new MacBook Airs are priced at about US$999-1,599 with rather strong demand in the US; however, designing an ultrabook based on Intel's technical suggestions will still be unable to reduce the machine's price level to lower than the MacBook Air's unless Intel is willing to reduce its prices, which already account for one-third of the total cost.
Intel's effort to match the MacBook Air's thin profile has seen the company push forward its new platform with more components integrated directly onto the machines' circuit boards and using non user-replaceable batteries, mirroring Apple's own steps. Those requirements have, however, pushed up the cost of those components beyond that of the modular ones typically used in PCs, resulting in Ultrabook pricing coming in at the same levels as Apple's MacBook Air.
Thursday June 19, 2025 11:28 am PDT by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states and Puerto...
Last week, we reported that iOS 26 introduces an opt-in Adaptive Power Mode on the iPhone, alongside the existing Low Power Mode.
Apple says that Adaptive Power Mode can make "small performance adjustments" when necessary to extend an iPhone's battery life, including slightly lowering the display brightness or allowing some activities to "take a little longer."
The full description of...
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
Apple is hiding a new ringtone within iOS 26.
The new ringtone is an alternative version of the existing Reflection ringtone, which has been the default ringtone since the iPhone X was released in 2017. It was discovered within the code for the first developer beta of iOS 26, but it remains hidden, so you will not find it in the list of ringtones available in the Settings app for now.
It...
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve).
The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
Wednesday June 18, 2025 10:24 am PDT by Juli Clover
Apple today seeded the first betas of upcoming iOS 18.6 and iPadOS 18.6 updates to public beta testers, with the betas coming just a few days after Apple provided the betas to developers.
Testers who have signed up for beta updates through Apple's beta site can download iOS 18.6 and iPadOS 18.6 from the Settings app on a compatible device by going to General > Software Update.
When the...
Spotify appears to be gearing up to launch its long-awaited lossless music tier.
Chris Messina (via TechCrunch) and Spicetify (via The Verge) spotted new lossless references within the code for Spotify's desktop app and web player.
With assistance from Aaron Perris, MacRumors has confirmed that the latest beta of the Spotify app for the iPhone also contains new lossless-related code....
Apple is running a new promotion that offers free AirPods to qualifying customers.
Now through September 30, college and university students in the U.S., Canada, Mexico, and Singapore can receive free AirPods 4 when they purchase an eligible new Mac or iPad from Apple. AirPods Pro 2 are also available at a discount.
If you do not want AirPods, the promotion also offers various other...
Wednesday June 18, 2025 8:10 pm PDT by Joe Rossignol
Every year between 2015 and 2024, at least one Apple executive agreed to be interviewed by Daring Fireball's John Gruber for a special WWDC episode of his podcast, The Talk Show. Last year, for example, Apple's software engineering chief Craig Federighi, marketing chief Greg Joswiak, and top AI researcher John Giannandrea joined Gruber on stage at the California Theatre in San Jose to discuss...
I really felt the last updated MBA was aggressively priced for what it is. Now this just proves it. Let's hear that Macs are overpriced now?! :rolleyes:
So by the logic of the h:apple:ters, this means that the PC manufacturers are even more greedy than :apple:
:D
Apple has never quite been overpriced like some people like to claim, not when you compare the PC market close to a refresh, and you compare spec for spec.
A lot of the "MBA is overpriced!" crap comes from people who completely ignore size and weight. Same for the Mac Mini really, SFF PCs are not really cheaper.
Hardly surprising. Apple's MacBook Air pricing has been very aggressive since the Rev D. For the price, you get a very light notebook and for people looking at size and weight as specs, there's hardly anything out there to compete with it.
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.