iPad Usage Patterns Differ From Other Platforms

by

A study of click patterns by link-shortening service Bit.ly illustrates a distinct difference in usage between iPads and other types of devices, including smartphones and traditional computers.
hilary hour
The general curve of most of the usage lines follows the general traffic flow of larger websites. Very little traffic at night, with a steep rise as the work day starts with a peak in the mid-afternoon, then a drop-off as people begin to leave work. Smartphone and desktop browser usage are fairly similar.

iPad use, on the other hand, is dramatically different. Usage dips slightly after breakfast and remains below the other devices throughout most of the day, until the evening. Then it spikes much later in the evening.

hilary ipad week
Bitly researcher Brian David Eoff:

During the weekends iPad usage between 8 a.m. and 3 p.m. is higher than it is during the week at those same hours. No other device sees a heavy increase of use during the weekends, showing that the iPad is used as an entertainment device and differs from both smartphones and browsers.

Bitly also looked at the types of data consumed, but didn't see any drastic differences in behavior there. The most striking differences are in the times of use. Eoff believes it's because the iPad is "used as an entertainment device" more than both smartphones and browsers.

Related Roundup: iPad
Buyer's Guide: iPad (Buy Now)

Top Rated Comments

Rodimus Prime Avatar
125 months ago

Technology becoming more personal and intimate as the Post-PC era develops. Nice to see.

How is this more of the Post PC era BS. All it tells me is people are willing to use their iPad are more likely to be used in bed or when people are relaxing in bed.

Boy I bet if you look at lets say kindle usage pattern it would have a very similar spike in the evening as well.

To me I find it interesting and tells you that the iPad is replacing other devices for relaxing in the evening after work. It is not an items that sits at a desk where get more real work done.

Honestly I find the graph rather interesting to look at over all to see how different devices break down. Look at the blackberry earlier in the house and then come 5-6am you see all the smart phone OS jump above everything else. That tells you that first thing people do in the morning is grab their phone and check their email.
During the day seeing Android keep up with the desktop OS I find is intersting as well and kind of wondering why that is.
Score: 4 Votes (Like | Disagree)
deannnnn Avatar
125 months ago
Interesting. On lazy days for me I do tend to transition from my Mac to my iPad as it gets later so that I can use it from bed.
Score: 3 Votes (Like | Disagree)
nwcs Avatar
125 months ago
A key takeaway is that this is measuring web traffic. It cannot measure what people are doing with these devices when NOT surfing. Therefore any meaningful conclusions cannot be made. It's interesting in how it related to web traffic only. And I'd say a subset of traffic at that considering the source of the data.
Score: 2 Votes (Like | Disagree)
rdowns Avatar
125 months ago

Are you high?

You are clearly out of touch if you think post pc era is even remotely approaching.



Post PC doesn't mean no PCs. You're out of touch if you don't think it is.
Score: 1 Votes (Like | Disagree)
whooleytoo Avatar
125 months ago

Since the days of people relaxing in bed with their iMac were.... well, never, you seem to have answered your own question.


Wat? You don't have an iMac in your bed? What have you got against iMacs? ;)

Since the shift from desktops to laptops, I think a lot of people would use laptops in bed. It's not a huuuge shift to using an iPad.
Score: 1 Votes (Like | Disagree)
*LTD* Avatar
125 months ago


Because the Galaxy has a full fledged file system like a computer, I use mine to carry work and personal files.

We've been doing this with our iPhones for the last couple of years.


Because it handles .PDF files so well, and has a larger more easily used display, I can do things such as edit files, create & review files, and other tasks while away from my desk, or while waiting at the airport, etc.

As above.

Apps have their own file systems, or you can use a file manager of your choice (i.e. GoodReader or iFiles as a central location) from which you can migrate files from app to app and then save them within the particular app's own filesystem if you like. One can do any number of things with a single file this way.
Score: 1 Votes (Like | Disagree)

Top Stories

lg wing

LG Considering Exit From Smartphone Business, Halts LCD Production for iPhone

Wednesday January 20, 2021 5:38 am PST by
LG is considering exiting the smartphone business entirely amid declining shipments and accrued losses of $4.5 billion over the past five years (via The Korea Herald). LG CEO Kwon Bong-Seok cautioned staff earlier today that the company is re-evaluating its presence in the smartphone industry: Since the competition in the global market for mobile devices is getting fiercer, it is about...
2019 mac pro side and front

Tim Cook Gifted Donald Trump 'First' 2019 Mac Pro

Wednesday January 20, 2021 5:45 pm PST by
Apple CEO Tim Cook gifted former United States President Donald Trump with the first 2019 Mac Pro that came off of the assembly line in Austin, Texas, according to a financial disclosure report that was released today (via The Verge). "Mac Pro Computer, the first created at the Flex Factory in Austin, Texas," reads the entry, which values the machine at $5,999, the base price for a Mac Pro....
Apple VR Feature

Bloomberg: Apple's First AR/VR Headset 'Pricey, Niche Precursor' to More Ambitious AR Glasses and Could Launch Next Year

Thursday January 21, 2021 3:27 am PST by
Apple's first virtual reality headset will be a "pricey, niche precursor" to a more ambitious augmented reality product, according to a new report from Bloomberg's Mark Gurman. As a mostly virtual reality device, it will display an all-encompassing 3-D digital environment for gaming, watching video and communicating. AR functionality, the ability to overlay images and information over a view...
Flat MacBook Air Feature

Bloomberg: Apple Working on 'Thinner and Lighter' High-End MacBook Air With MagSafe, Could Launch in Second Half of 2021

Friday January 22, 2021 3:34 am PST by
Apple is working on a "thinner and lighter" version of the MacBook Air that the company plans to release during the second half of this year at the earliest or in 2022, according to a new report by well-connected Bloomberg journalist Mark Gurman. It will include Apple's MagSafe charging technology and a next-generation version of the company's in-house Mac processors. Apple has discussed...
iOS 15 icon mock banner

iOS 15 Rumored to Drop Support for iPhone 6s and 2016 iPhone SE

Thursday January 21, 2021 11:58 am PST by
Apple's upcoming iOS 15 operating system, which we expect to see unveiled in June, is rumored to be dropping support for a few of Apple's older iPhones. According to French site iPhoneSoft, iOS 15 will not be able to be installed on the iPhone 6s, the iPhone 6s Plus, or the 2016 iPhone SE, all of which have an A9 chip. The iPhone 6s and 6s Plus were introduced in 2015 and are now more...
iphone 12 vs iphone 12 mini

Apple Shifting Some Production From iPhone 12 mini to iPhone 12 Pro to Meet Demand

Wednesday January 20, 2021 8:12 am PST by
Apple has reportedly cut production of the iPhone 12 mini by two million units to create more manufacturing capacity for the iPhone 12 Pro, according to a new Morgan Stanley investment note seen by PED30. Apple is believed to have made the switch for the first quarter of 2021 in an effort to combat continuing lead times for the more popular iPhone 12 Pro. iPhone 12 Pro lead times remain ...
iPhone 13 Notch Feature

iPhone 13 Rumored to Feature Smaller Notch, Pro Model Cameras to Use Larger Image Sensor

Thursday January 21, 2021 1:38 am PST by
Apple's iPhone 13 series will feature a redesigned Face ID system that will allow for a smaller notch at the top of the screen, according to a new report today. The rumor comes via hit-and-miss Taiwanese industry publication DigiTimes, whose supply chain sources also claim that the ultra wide-angle lens in Apple's next-generation iPhones is due for an upgrade. The next-generation iPhones'...
maxresdefault

Video Demos macOS Catalina Running on iPad Pro via x86 Emulation

Thursday January 21, 2021 11:36 am PST by
A video demonstrating macOS Catalina running on a current 2020 iPad Pro has been shared on YouTube, giving us a look at an interesting hack that has a Mac OS up and working on one of Apple's iPads. There's limited information about how the process of getting macOS Catalina on an iPad Pro works, but it uses x86 emulation and was done through the UTM software that allows virtual machines to...
iOS 14

Apple Seeds iOS 14.4 and iPadOS 14.4 Release Candidate to Developers and Public Beta Testers

Thursday January 21, 2021 10:14 am PST by
Apple today seeded the RC version of upcoming iOS 14.4 and iPadOS 14.4 updates to developers for testing purposes, with the new betas coming a week after Apple released the second betas. iOS 14.4 and iPadOS 14.4 can be downloaded through the Apple Developer Center or over the air after the proper profile has been installed on an iPhone or iPad. Paired with the HomePod 14.4 beta that is...
iPhone OIS Feature2

Sensor-Shift Camera Stabilization Rumored to Expand to Entire iPhone 13 Lineup

Wednesday January 20, 2021 7:46 am PST by
The entire iPhone 13 lineup will feature sensor-shift optical image stabilization, compared to only the iPhone 12 Pro Max among current models, according to a brief story preview shared today by Taiwanese publication DigiTimes. "Apple's next-generation iPhones slated for launch in the second half of 2021 will all come with sensor-shift stabilization technology, according to industry...