iPad Usage Patterns Differ From Other Platforms

by

A study of click patterns by link-shortening service Bit.ly illustrates a distinct difference in usage between iPads and other types of devices, including smartphones and traditional computers.

The general curve of most of the usage lines follows the general traffic flow of larger websites. Very little traffic at night, with a steep rise as the work day starts with a peak in the mid-afternoon, then a drop-off as people begin to leave work. Smartphone and desktop browser usage are fairly similar.

iPad use, on the other hand, is dramatically different. Usage dips slightly after breakfast and remains below the other devices throughout most of the day, until the evening. Then it spikes much later in the evening.


Bitly researcher Brian David Eoff:

During the weekends iPad usage between 8 a.m. and 3 p.m. is higher than it is during the week at those same hours. No other device sees a heavy increase of use during the weekends, showing that the iPad is used as an entertainment device and differs from both smartphones and browsers.

Bitly also looked at the types of data consumed, but didn't see any drastic differences in behavior there. The most striking differences are in the times of use. Eoff believes it's because the iPad is "used as an entertainment device" more than both smartphones and browsers.

Related Roundup: iPad
Buyer's Guide: iPad (Neutral)

Top Rated Comments

(View all)
Avatar
119 months ago

Technology becoming more personal and intimate as the Post-PC era develops. Nice to see.

How is this more of the Post PC era BS. All it tells me is people are willing to use their iPad are more likely to be used in bed or when people are relaxing in bed.

Boy I bet if you look at lets say kindle usage pattern it would have a very similar spike in the evening as well.

To me I find it interesting and tells you that the iPad is replacing other devices for relaxing in the evening after work. It is not an items that sits at a desk where get more real work done.

Honestly I find the graph rather interesting to look at over all to see how different devices break down. Look at the blackberry earlier in the house and then come 5-6am you see all the smart phone OS jump above everything else. That tells you that first thing people do in the morning is grab their phone and check their email.
During the day seeing Android keep up with the desktop OS I find is intersting as well and kind of wondering why that is.
Score: 4 Votes (Like | Disagree)
Avatar
119 months ago
Interesting. On lazy days for me I do tend to transition from my Mac to my iPad as it gets later so that I can use it from bed.
Score: 3 Votes (Like | Disagree)
Avatar
119 months ago
A key takeaway is that this is measuring web traffic. It cannot measure what people are doing with these devices when NOT surfing. Therefore any meaningful conclusions cannot be made. It's interesting in how it related to web traffic only. And I'd say a subset of traffic at that considering the source of the data.
Score: 2 Votes (Like | Disagree)
Avatar
119 months ago

Are you high?

You are clearly out of touch if you think post pc era is even remotely approaching.



Post PC doesn't mean no PCs. You're out of touch if you don't think it is.
Score: 1 Votes (Like | Disagree)
Avatar
119 months ago

Since the days of people relaxing in bed with their iMac were.... well, never, you seem to have answered your own question.


Wat? You don't have an iMac in your bed? What have you got against iMacs? ;)

Since the shift from desktops to laptops, I think a lot of people would use laptops in bed. It's not a huuuge shift to using an iPad.
Score: 1 Votes (Like | Disagree)
Avatar
119 months ago


Because the Galaxy has a full fledged file system like a computer, I use mine to carry work and personal files.

We've been doing this with our iPhones for the last couple of years.


Because it handles .PDF files so well, and has a larger more easily used display, I can do things such as edit files, create & review files, and other tasks while away from my desk, or while waiting at the airport, etc.

As above.

Apps have their own file systems, or you can use a file manager of your choice (i.e. GoodReader or iFiles as a central location) from which you can migrate files from app to app and then save them within the particular app's own filesystem if you like. One can do any number of things with a single file this way.
Score: 1 Votes (Like | Disagree)

Top Stories

Apple Takes Legal Action Against Small Company With Pear Logo

Saturday August 8, 2020 11:09 am PDT by
Apple is taking legal action against the developers of the app "Prepear" due to its logo, according to iPhone in Canada. Prepear is an app that helps users discover recipes, plan meals, make lists, and arrange grocery deliveries. The app is a spinoff of "Super Healthy Kids," and the founders claim that they are facing litigation from Apple. Apple reportedly takes issue with Prepear's logo, ...

Kuo: Global iPhone Shipments Could Decline Up to 30% If Apple Forced to Remove WeChat From App Store [Updated x2]

Sunday August 9, 2020 10:17 pm PDT by
In a worst-case scenario, Apple's annual global iPhone shipments could decline by 25–30% if it is forced to remove WeChat from its App Stores around the world, according to a new research note from analyst Ming-Chi Kuo viewed by MacRumors. The removal could occur due to a recent executive order aiming to ban U.S. transactions with WeChat and its parent company Tencent. Kuo lays out...

iPhone Maker Foxconn Says China's 'Days as the World's Factory Are Done'

Wednesday August 12, 2020 7:55 am PDT by
China will no longer be the world's manufacturing epicenter going forward, according to Apple's largest supply chain partner Foxconn, which has been gradually expanding its operations in other countries amid the U.S.-China trade war. "No matter if it's India, Southeast Asia or the Americas, there will be a manufacturing ecosystem in each," said Foxconn chairman Young Liu, according to Bloombe...

Google Maps Debuts New Apple Watch App and CarPlay Features

Monday August 10, 2020 9:16 am PDT by
Google today announced the launch of several features for Google Maps on Apple products, including new CarPlay functionality and a new Google Maps app that works on Apple Watch. The new Google Maps app for Apple Watch works similarly to the iOS app, allowing Apple Watch owners to get directions for a car, bike, public transit, or on foot. The app supports estimated arrival times and...

Apple May Release 4G-Only iPhone 12 in Early 2021

Tuesday August 11, 2020 5:28 am PDT by
In a research note shared by Business Insider, Wedbush Securities analysts said that Apple may release a cheaper iPhone 12 in early 2021 with no 5G connectivity. Wedbush initially believed Apple would launch a mix of 4G and 5G iPhone 12 models this fall. Following re-examination of Asian supply chains, analysts Daniel Ives, Strecker Backe, and Ahmad Khalil revised the predictions,...

iPad Pro Keyboard Comparison: Logitech's $160 Folio Touch vs. Apple's $300 Magic Keyboard

Tuesday August 11, 2020 2:11 pm PDT by
Logitech recently debuted the Folio Touch, a keyboard and trackpad case designed for the 11-inch iPad Pro that serves as an alternative to the Magic Keyboard. In our latest YouTube video, we compare the $160 Folio Touch to Apple's $300 Magic Keyboard to see which is better. Subscribe to the MacRumors YouTube channel for more videos. Logitech is selling the Folio Touch for $160, while Apple's...

Foxconn Reportedly Begins Seasonal Hiring Spree for iPhone 12 Production

Monday August 10, 2020 7:03 am PDT by
Apple's largest manufacturing partner Foxconn has begun its seasonal hiring spree to assist with iPhone 12 production, offering employees who recruit qualified applicants up to a 9,000 yuan bonus, according to Chinese media reports. As usual, Foxconn needs as many hands on deck as possible at its factory in Zhengzhou, China to assist with mass production of the upcoming iPhones. Apple is...

Apple Seeds First Public Beta of watchOS 7 to Public Beta Testers

Monday August 10, 2020 10:33 am PDT by
Apple today seeded the first public beta of an upcoming watchOS 7 update to public beta testers, one week after seeding the fourth beta to developers and a month and a half after the Worldwide Developers Conference. The update can be downloaded after installing the proper profile from Apple's Public Beta website. watchOS 7 should not be installed on a primary device as it is still an early...

Apple Watch Likely to Adopt MicroLED Display Technology in 3-4 Years

Monday August 10, 2020 2:55 am PDT by
This year's Apple Watch Series 6 is expected to feature an OLED screen like previous models, but a future model is likely to be the first Apple product to adopt MicroLED display technology, albeit not for another three to four years. That's the main takeaway reading between the lines of comments made by the chairman of Epistar, Taiwan's top LED producer, which is reportedly working on a...

Parallels Desktop 16 Brings macOS Big Sur Support, Multi-Touch Gestures, 20% Faster DirectX, and More

Tuesday August 11, 2020 2:17 am PDT by
Parallels Desktop 16 released today, bringing some notable new features and performance enhancements to the virtualization software, including full support for macOS Big Sur. When Apple introduced macOS Big Sur, it ended support for the third-party kernel extensions that previous versions of Parallels were built on. That forced the developers to re-engineer the virtualization software from the ...