Last Chance for AppleCare for Early iPhone 4 Adopters
iPhone 4 owners who purchased on or soon after launch day last year (June 24, 2010) will soon see their factory warranties expire. Warranties on most Apple products are good for one year.
Current iPhone 4 owners can look up exactly when their warranty is up can do so at Apple's Support site, simply by entering their iPhone serial number on Apple's website. That online form will tell you exactly when your warranty expires.

That date is notable as its the last chance customers are able to purchase AppleCare for their iPhone 4. For $69, AppleCare extends the original iPhone factory warranty to two years total and includes unlimited phone support. The one year anniversary is more notable this year as Apple has not introduced a new iPhone to take the iPhone 4's place.
While the merits of any extended warranty are always up for debate, if you're interested, the process to buy AppleCare can be done entirely online, as long as the original factory warranty hasn't expired. In the past, Apple has been known to offer warranty coverage to users for a limited time after the factory warranty expires, but generally not for more than a few weeks.
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Top Rated Comments
Non-conspiracy: MR is just looking out for you, and to be the source to have said: "toldja so."
Same reason they reveal rumor news: so people aren't surprised when they decide to buy outdated hardware days before the new generation comes out.
Come on people. Who cares?
I guess the iPhone is probably the most popular device, but I suspect most people savvy enough to read this site have a good idea of how AppleCare works.
("Push the AppleCare!")
Shut up.
It's a friendly reminder. I know an *uncountable* number of people who've said "Oh, I'll get AppleCare later" and then they never do when their product dies. If that doesn't pertain to you, or if you don't want AppleCare, please move along.
Of course I'll buy one, but I'm not a typical consumer. But a lot of people do upgrade annually.
Lots of MacRumors readers are early adopters. Lots of people use MacRumors for purchase decisions. This is the first time there hasn't been an annual (on the dot) iPhone upgrade for people to buy up.
As for accusations. Apple doesn't even reply to my emails, much less give us money for anything. As far as they are concerned we don't exist.
arn