Spotify U.S. Launch Imminent, Raises $100m Round - MacRumors
Skip to Content

Spotify U.S. Launch Imminent, Raises $100m Round

Spotify is finally (almost) ready to launch in the U.S., closing deals with three of the four big music labels -- Warner Music, predictably, is the lone holdout -- and a massive funding round, raising $100 million at a $1 billion valuation.

Spotify is a freemium music service, offering both free and paid subscription offerings, similar to Pandora. Spotify lets users listen to whatever songs they wish, in whatever order they wish, rather than building "channels" of like music on Pandora.

spotify
Spotify has a significant presence in Europe, with more than 1 million paid subscribers and 6 million ad-supported free users. In the US, it may face a more uphill climb with heavy new competition from from Google, Amazon, and Apple, plus there are existing music services from Rhapsody and the aforementioned Pandora. In fact, Apple has been rumored to have made efforts to prevent Spotify from being able to launch in the U.S.

Spotify plans to charge around $10 per month for its premium service, and allows users to stream millions of songs they don't own.

The company, founded in Sweden but based in London, raised $100 million from Digital Sky Technologies, Accel and Kleiner Perkins, all heavy hitters in the venture game. DST is a major investor in Facebook, which might help the two companies to make a deal. Spotify and Facebook are working on a "significant integration" according to All Things D's Peter Kafka, though that isn't tied to the U.S. launch. Facebook co-founder and CEO Mark Zuckerberg is a known Spotify fan.

Spotify has a decent war-chest, plus proven success and buzz from its European operations. If it can ink a deal with Warner, it might actually, finally, launch on this side of the pond.

Popular Stories

iPhone 18 Pro Deep Red Feature

iPhone 18 Pro Launching in Two Months With These 12 New Features

Friday July 17, 2026 10:39 am PDT by
It is now mid-July, and that means the iPhone 18 Pro and iPhone 18 Pro Max are now just two months away. The devices are expected to look similar to the iPhone 17 Pro and iPhone 17 Pro Max, but there will still be many year-over-year changes, with rumored features including a smaller Dynamic Island, 5G via satellite, and more. Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, ...
iCloud General Feature Redux

Apple Raises iCloud+ Prices in 8 Countries

Friday July 17, 2026 11:56 am PDT by
Apple has increased the price of iCloud+ in Nigeria, Türkiye, Vietnam, Japan, Egypt, New Zealand, the Philippines, and Indonesia, according to an updated version of its iCloud support document. Price increases range from 11 percent to 55 percent depending on the plan and the country. Nigeria saw the biggest hike, and a 50GB plan is now ₦1,300, up from ₦900. Türkiye saw the next largest...
Apple AppleCare One Feature

'AppleCare One' is Now Even More Valuable

Saturday July 18, 2026 6:25 am PDT by
While the monthly and annual prices of AppleCare+ plans for Macs and iPads received a slight increase this week, AppleCare One continues to start at $19.99 per month in the U.S., making the multi-device plan even more valuable. Launched in July 2025, AppleCare One allows you to cover up to three devices as part of a single subscription for $19.99 per month, and additional devices can be...

Top Rated Comments

197 months ago
Hmmm... $25 for iTunes match, or $10 for Spotify...... For once, I might not go the Apple route.

"Apple has been rumored to have made efforts to prevent Spotify from being able to launch in the U.S."... Wow so Apple's just being Apple. I get it now.

Uh, and by that you mean $25 for iTunes Match, or $120 for Spotify, right? $10 is per month.
Score: 12 Votes (Like | Disagree)
arn Avatar
197 months ago
Hmmm... $25 for iTunes match, or $10 for Spotify...... For once, I might not go the Apple route.

"Apple has been rumored to have made efforts to prevent Spotify from being able to launch in the U.S."... Wow so Apple's just being Apple. I get it now.

$25/year vs $10/month :)

But they are very different services.

arn
Score: 10 Votes (Like | Disagree)
TheJing Avatar
197 months ago
I've used Spotify for years now because I'm in Sweden during the summers and it is AMAZING. Give it a try. You won't be disappointed.
Score: 6 Votes (Like | Disagree)
AAPLaday Avatar
197 months ago
Dell competes with Apple, HP competes with Apple. Microsoft competes with Apple. Netflix competes with Apple.

Every digital company competes with Apple now days. I want to hear MacRumors, not rumors from their competitors.

Spotify as an app is available for both the mac and the iOS app store. If you don't want to read the article then you don't have to.
Score: 3 Votes (Like | Disagree)
197 months ago
What has this "rumor" to do with Mac? This isn't MediaRumors or AudioRumors. Its MacRumors. Spotify isn't a Mac-Only app. It doesn't even have an iPad version. Apple has nothing to do with the company. So why it on the front page?

Can't understand why this story is still getting free advertisement all over. There are other music services out there.

It competes with iTunes, which is made by Apple.
Score: 3 Votes (Like | Disagree)
bpaluzzi Avatar
197 months ago
I'm not a fan of Spotify. I've had a Premium subscription for the last month and still isn't doing it for me.

No gapless playback


What do you mean gapless playback? I've never had any issues with buffering or time between tracks.


Compressed audio only (MP3, OGG, AAC etc... is not real sound, it is a toy)
Give me a break. It's 320kbps. You can't hear a difference.


160kbps streaming only to the iPhone, which sounds dreadful
Again, give me a break.


Can't be streamed around the house
Except to anything with Airplay, or a Sonos. What else are you looking for?


Bad content discovery system (in comparison to say, a good record store)
Are you really saying that an app doesn't compare to a record store? Really? Wow.


Artists don't get paid, simple as.
False.



I'm a sound engineer, and having recorded quite a few artists who have appeared on both iTunes and Spotify, I know the damage Spotify does to their income. Using CD Baby, your music appears on Spotify after it appears on iTunes, and every time, iTunes income drops significantly when listeners switch over to Spotify. The income for musicians from Spotify is insignificant, verging on non-existant.

I'm an artist, and I know that if you have stuff that people actually listen to, you get a decent supplemental income from Spotify. Artists don't make money from recordings these days, regardless of the medium. You used to tour in order to sell more albums. Now you record albums to enable touring.
Score: 3 Votes (Like | Disagree)