comScore today released the results of its April survey of mobile phone usage in the United States, finding that Apple has nudged past Research in Motion to claim the second spot among smartphone platforms behind Android. According to the data, Android continues to widen its lead and now holds 36.4% of the market, while Apple's iOS holds 26.0% and Research in Motion's BlackBerry operating system has slipped to 25.7%.
When looking at mobile phone manufacturers overall, Apple is now the fourth most-popular vendor with 8.3% of the market, once again barely beating out Research in Motion.
comScore's surveys of over 30,000 mobile phone subscribers examine installed user base rather than quarterly sales as with many other sources. Consequently, comScore's data examines a slightly different metric that is slower to respond to shifts in sales trends. Apple passed Research in Motion in quarterly U.S. shipments late last year, but the BlackBerry maker's historical lead had enabled it to hold off Apple in installed user base share until recently.
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
Thursday November 20, 2025 10:50 am PST by Joe Rossignol
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more.
In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date.
Keep reading...
Sunday November 23, 2025 8:48 am PST by Joe Rossignol
iOS 27 will reportedly have two major elements: quality improvements and new AI features.
In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features.
Gurman said there is one exception to this rule, though, as he expects...
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models.
Subscribe to The MacRumors Show YouTube channel for more videos
Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Thursday November 20, 2025 6:28 am PST by Joe Rossignol
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others.
During the shopping event, customers can get an Apple gift card with...
Friday November 21, 2025 3:53 am PST by Tim Hardwick
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind.
Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe.
Apple says it can be removed with ease, and doubles as a stand with two different viewing...
Wednesday November 19, 2025 7:26 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports.
CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
That's what you assumed I was speaking of. This whole conversation has to deal with market share. There are many different factors that affect a buyers decision and Android seems to win over on the majority of them because they have the better market exposure.
Then the next buying decision would be what carrier can I use for this phone. Still, if you take any of these best selling Android phones individually they will not have as many sales as the iPhone has.
Yeah but that wasnt my point at all. Nice try. I just think its extremely naive to think that a majority of the Android base is made up of misguided, budget shoppers.
For all we know many of the consumers are not educated enough to specifically ask for a phone with an Android OS...instead they are asking for the cheapest.
My household consists of 2 adults and 3 children. All 3 children are approaching the age where they will be asking for cell phones. When my wife and I decide to get them the phones Android's market share will be 3/5 of our household where Apple's will only be 2/5. There's no way I'm going to buy them the more expensive iPhone...
In my mind the iPhone has greater brand value than any other phone on the market. Brand value goes a long way.
I love this general assumption that everyone who isnt OS educated just walks into a cell store and asks for the cheapest phone available. If we apply a little logic to this wouldn't the phone with the best brand awareness be the first choice for someone who is "In the market" and not tech savvy?
Maybe this so called "Idiot" consumer was able to walk into a store and make an educated decision based on what they saw, felt and heard when trying out a phone.
