iPad Claims 82% of U.S. Installed Tablet Market, Eating Into Other Devices

132337 nielsen 1q2011 tablet share

Media research firm Nielsen today announced the results of its Mobile Connected Device Report survey for the first quarter of 2011, determining that Apple held a dominating 82% of the installed base for tablets in the United States during the quarter. The survey found 3G-capable iPads slightly more popular than non-3G models, 43% to 39%, with the Samsung Galaxy Tab proving the most popular competitor with only 4% of the market.

132337 nielsen 1q2011 device usage

The study also examined the effect of tablet ownership on usage of other devices, with 35% of tablet owners reporting that they had decreased usage of desktop computers and 32% reporting decreased usage of notebook computers. Interestingly, 9% of owners actually increased their desktop machine usage while 13% increased their notebook usage, calling into question just how much of the usage variation is due to effects from tablets.

Twenty-seven percent of those who also own eReaders said they use their eReader less often or not at all - the same percentage as those who also own portable media players. One-in-four tablet owners who own portable games consoles are using those devices less often, if at all, since purchasing a tablet.

About half of tablet owners report that they are the exclusive user of the device in their household, while 43% report sharing the device with others. 8% of tablet owners do not use the device at all, with usage instead tied to another member of the household.

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Top Rated Comments

blizaine Avatar
169 months ago
If they would have colored all versions of the iPad yellow, in the piechart, you would have literally had a giant pac-mac eating the competition.
Score: 2 Votes (Like | Disagree)
gkarris Avatar
169 months ago
When I really started using my iPad I also increased my desktop usage BECAUSE of the iPad. Before iPad I had to use a laptop to do most of the things I now do with an iPad. Since I was using a laptop for one thing, I figured I'd use it for everything.

Now instead of a laptop I use desktop + iPad. Therefore, desktop usage went up because it was almost nothing before.
That's what I'm going to switch to.

I don't really want "My Digital Life" on a MacBook in case it gets stolen or breaks and I didn't have a recent backup. Plus, who really wants to work on a website at a Cafe? :eek:

Going to end up with a Mini and use that in the home office for websites and photo editing and an iPad on the road for eMails and surfing...
Score: 2 Votes (Like | Disagree)
MacNewsFix Avatar
169 months ago
One more that transitioned from MacBook Pro to an iPad + desktop combination.

Looking forward to the day when the iPad has a dock at my desk to become a full computer. At the rate these tablet are increasing in power, I'd be surprised if that doesn't occur sometime in the next five years.
Score: 1 Votes (Like | Disagree)
gauchogolfer Avatar
169 months ago
Same here. I'm looking at getting a new iMac and putting my powerbook to pasture. I've not really got a compelling need for a laptop with the iMac+iPad2 combination.
Score: 1 Votes (Like | Disagree)
zacheryjensen Avatar
169 months ago
When I really started using my iPad I also increased my desktop usage BECAUSE of the iPad. Before iPad I had to use a laptop to do most of the things I now do with an iPad. Since I was using a laptop for one thing, I figured I'd use it for everything.

Now instead of a laptop I use desktop + iPad. Therefore, desktop usage went up because it was almost nothing before.
Score: 1 Votes (Like | Disagree)
eastercat Avatar
169 months ago
I thought the Xoom would be doing better too. However, the usage numbers interest me. It doesn't look as though the tablet replaces the computer functions--with a numbers of the users increasing their notebook/desktop usage. Considering the specialized nature of the tablet, I'm not too surprised at this.
Score: 1 Votes (Like | Disagree)

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