132337 nielsen 1q2011 tablet share

Media research firm Nielsen today announced the results of its Mobile Connected Device Report survey for the first quarter of 2011, determining that Apple held a dominating 82% of the installed base for tablets in the United States during the quarter. The survey found 3G-capable iPads slightly more popular than non-3G models, 43% to 39%, with the Samsung Galaxy Tab proving the most popular competitor with only 4% of the market.

132337 nielsen 1q2011 device usage

The study also examined the effect of tablet ownership on usage of other devices, with 35% of tablet owners reporting that they had decreased usage of desktop computers and 32% reporting decreased usage of notebook computers. Interestingly, 9% of owners actually increased their desktop machine usage while 13% increased their notebook usage, calling into question just how much of the usage variation is due to effects from tablets.

Twenty-seven percent of those who also own eReaders said they use their eReader less often or not at all - the same percentage as those who also own portable media players. One-in-four tablet owners who own portable games consoles are using those devices less often, if at all, since purchasing a tablet.

About half of tablet owners report that they are the exclusive user of the device in their household, while 43% report sharing the device with others. 8% of tablet owners do not use the device at all, with usage instead tied to another member of the household.

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Related Forums: iPhone, iPad

Top Rated Comments

blizaine Avatar
134 months ago
If they would have colored all versions of the iPad yellow, in the piechart, you would have literally had a giant pac-mac eating the competition.
Score: 2 Votes (Like | Disagree)
gkarris Avatar
134 months ago
When I really started using my iPad I also increased my desktop usage BECAUSE of the iPad. Before iPad I had to use a laptop to do most of the things I now do with an iPad. Since I was using a laptop for one thing, I figured I'd use it for everything.

Now instead of a laptop I use desktop + iPad. Therefore, desktop usage went up because it was almost nothing before.
That's what I'm going to switch to.

I don't really want "My Digital Life" on a MacBook in case it gets stolen or breaks and I didn't have a recent backup. Plus, who really wants to work on a website at a Cafe? :eek:

Going to end up with a Mini and use that in the home office for websites and photo editing and an iPad on the road for eMails and surfing...
Score: 2 Votes (Like | Disagree)
MacNewsFix Avatar
134 months ago
One more that transitioned from MacBook Pro to an iPad + desktop combination.

Looking forward to the day when the iPad has a dock at my desk to become a full computer. At the rate these tablet are increasing in power, I'd be surprised if that doesn't occur sometime in the next five years.
Score: 1 Votes (Like | Disagree)
gauchogolfer Avatar
134 months ago
Same here. I'm looking at getting a new iMac and putting my powerbook to pasture. I've not really got a compelling need for a laptop with the iMac+iPad2 combination.
Score: 1 Votes (Like | Disagree)
zacheryjensen Avatar
134 months ago
When I really started using my iPad I also increased my desktop usage BECAUSE of the iPad. Before iPad I had to use a laptop to do most of the things I now do with an iPad. Since I was using a laptop for one thing, I figured I'd use it for everything.

Now instead of a laptop I use desktop + iPad. Therefore, desktop usage went up because it was almost nothing before.
Score: 1 Votes (Like | Disagree)
eastercat Avatar
134 months ago
I thought the Xoom would be doing better too. However, the usage numbers interest me. It doesn't look as though the tablet replaces the computer functions--with a numbers of the users increasing their notebook/desktop usage. Considering the specialized nature of the tablet, I'm not too surprised at this.
Score: 1 Votes (Like | Disagree)

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