New in OS X: Get MacRumors Push Notifications on your Mac

Resubscribe Now Close

Preparations for White iPhone 4 Launch Continue

As we've been noting, Apple is gearing up to finally release the white iPhone 4, with all signs pointing to a release over the next few days, possibly as soon as tomorrow.


Engadget posts photos of a shipment of white iPhone 4s that have reportedly arrived at a Belgian retailer just ahead of the launch, indicating that Apple's distribution channels now have stock in position for immediate availability as soon as the launch occurs.


Meanwhile, German sites Macerkopf and iFun.de have noted the existence of promotional banners already in place on T-Mobile's site indicating a launch of the white iPhone 4 in that country on April 28th. The images have, however, already been removed from T-Mobile's site as the carrier has no doubt already reacted to the publicity of these reports.


Macerkopf also indicates that Apple's own retail stores in the U.S. have received promotional materials for the white iPhone 4, preparing to roll out the new signage in support of the device's release.

Related Roundup: iPhone 6s
Buyer's Guide: iPhone 8 (Caution)


Top Rated Comments

(View all)

92 months ago

Still seems odd they would ship this now and not just offer it with whatever version (iPhone 4s... iPhone 5...) they're revamping later this summer.



Well it doesn't when there will still be an excess of a million iPhone 4s sold before the next iPhone is released. Especially if Apple will continue to sell the iPhone 4 after the iPhone 5 is released. Then it wouldn't make sense to delay the white iPhone any longer than necessary.
Rating: 4 Votes
92 months ago

Anyone else notice that the box seems flatter and wider than the box for the black iPhone 4's. You can notice it alot from the top down shot of the boxes.


I think it's because the charger in the box is bigger for Europeans
Rating: 2 Votes
92 months ago
It lives!
Rating: 2 Votes
92 months ago

they look fat.


It looks phat :p

If there's plenty of stock I'm gonna pick one up on Thursday :)
Rating: 2 Votes
92 months ago

September is not summer.


Well technically it is until Sept. 23rd. Just saying.

Also it seems really odd to actually 'launch' these this late in the products cycle doesn't it?
Rating: 2 Votes
92 months ago

September is not summer.


Fail! 75% of September is summer.
Rating: 2 Votes
92 months ago
Why. There will always be a need of a last gen iPhone. Whats going to be 99 dollars when 5 comes out. And Sept (if its true) is still 5 months away. And lets not forget that companies come out with new phones every month. Why cant apple. Though they only make one device. I think I can forgive them if they introduce a minor update before a new version comes out. Most people that wont have a iPhone 4 wont get this. But if you don't then now you have 2 options. Get it now or wait for next version. We are adults we can make decisions.

Still seems odd they would ship this now and not just offer it with whatever version (iPhone 4s... iPhone 5...) they're revamping later this summer.

Rating: 2 Votes
92 months ago

Odd:
Apparently up to FIRST weekend of September is considered summer by some. That's nowhere close to 75%. Might want to take some math classes.


Maybe you should check when summer officially ends.
http://www.almanac.com/content/first-day-seasons

This year it will be: "September 23, 5:05 A.M. EDT" - hardly qualifies as 'up to FIRST weekend.
Rating: 1 Votes
92 months ago

Yay a white iPhone of the current model that is almost a year late from its original launch.

Nice rip-off going on here, people will go buy this white iPhone and a few months later we will have the iPhone 5 available in both colors.

Ridiculous they even bothered releasing it so late, should have just saved it for the next gen.


rediculous for 'you'.
but not from a business point of view. there are some countries that iphone are only just entering the market now, like korea. also the device will sell just because its white, and the model is older now so plans can be had cheaper.
i can get one on a plan today and put $0 zero down as apposed to an iphone 5 later this year for $199. - its the biggest selling smart phone and makes up half of Apple's profit.
Rating: 1 Votes
92 months ago

Odd:
Package not shrink wrapped
No photos of the actual devices




Apparently up to FIRST weekend of September is considered summer by some. That's nowhere close to 75%. Might want to take some math classes.


What a dumb-a**.
Rating: 1 Votes

[ Read All Comments ]