Preparations for White iPhone 4 Launch Continue

As we've been noting, Apple is gearing up to finally release the white iPhone 4, with all signs pointing to a release over the next few days, possibly as soon as tomorrow.


Engadget posts photos of a shipment of white iPhone 4s that have reportedly arrived at a Belgian retailer just ahead of the launch, indicating that Apple's distribution channels now have stock in position for immediate availability as soon as the launch occurs.


Meanwhile, German sites Macerkopf and iFun.de have noted the existence of promotional banners already in place on T-Mobile's site indicating a launch of the white iPhone 4 in that country on April 28th. The images have, however, already been removed from T-Mobile's site as the carrier has no doubt already reacted to the publicity of these reports.


Macerkopf also indicates that Apple's own retail stores in the U.S. have received promotional materials for the white iPhone 4, preparing to roll out the new signage in support of the device's release.

Top Rated Comments

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124 months ago

Still seems odd they would ship this now and not just offer it with whatever version (iPhone 4s... iPhone 5...) they're revamping later this summer.

Well it doesn't when there will still be an excess of a million iPhone 4s sold before the next iPhone is released. Especially if Apple will continue to sell the iPhone 4 after the iPhone 5 is released. Then it wouldn't make sense to delay the white iPhone any longer than necessary.
Score: 4 Votes (Like | Disagree)
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124 months ago

September is not summer.


Fail! 75% of September is summer.
Score: 2 Votes (Like | Disagree)
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124 months ago
Why. There will always be a need of a last gen iPhone. Whats going to be 99 dollars when 5 comes out. And Sept (if its true) is still 5 months away. And lets not forget that companies come out with new phones every month. Why cant apple. Though they only make one device. I think I can forgive them if they introduce a minor update before a new version comes out. Most people that wont have a iPhone 4 wont get this. But if you don't then now you have 2 options. Get it now or wait for next version. We are adults we can make decisions.

Still seems odd they would ship this now and not just offer it with whatever version (iPhone 4s... iPhone 5...) they're revamping later this summer.

Score: 2 Votes (Like | Disagree)
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124 months ago

September is not summer.


Well technically it is until Sept. 23rd. Just saying.

Also it seems really odd to actually 'launch' these this late in the products cycle doesn't it?
Score: 2 Votes (Like | Disagree)
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124 months ago

they look fat.


It looks phat :p

If there's plenty of stock I'm gonna pick one up on Thursday :)
Score: 2 Votes (Like | Disagree)
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124 months ago

Anyone else notice that the box seems flatter and wider than the box for the black iPhone 4's. You can notice it alot from the top down shot of the boxes.


I think it's because the charger in the box is bigger for Europeans
Score: 2 Votes (Like | Disagree)

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