Android Jumps Past iOS in Overall U.S. Smartphone Usage

Earlier this year, we pointed to a report from media research firm Nielsen indicating that Apple's iOS was just barely holding off Android in smartphone usage in the United States. But continued strong growth from Android that saw the platform easily leading the pack among the most recent smartphone acquirers left little doubt that Android would quickly pass iOS in total penetration.

150148 nielsen mar11 share

New Nielsen data from March but released today shows just that, with Android now taking the overall lead with 37% of the market in the U.S., ahead of iOS which continues to hold steady at 27%. Research in Motion's BlackBerry platform has continued its slide and is now down to 22%.

150148 nielsen mar11 recent

Just looking at those who acquired smartphones in the six months leading up to the March survey, Android's lead is even stronger with a full 50% of users opting for the platform. Apple polled in second place at 25% while Research in Motion dropped to 15%.

150148 nielsen mar11 next

Nielsen also took a look at future buying plans, assessing those consumers planning to purchase a smartphone sometime within the following year from the date of the survey. According to the latest data, Android now edges out iOS, 31% to 30%, a significant change from the July-September 2010 period when iOS held a 33%-26% lead over Android among future smartphone purchasers.

Top Rated Comments

Macman1993 Avatar
146 months ago
Some will be bothered about IOS not being the most dominant. I personally don't care, I just want the best mobile OS.
Score: 17 Votes (Like | Disagree)
brendu Avatar
146 months ago
One interesting thing to note. Apple held 25% of recent acquirers with 2 phone models. The iPhone 4 and iPhone 3GS. They are also on only 2 carriers, and have only been with Verizon for part of the time leading up to the march survey. Android however is on dozens of handsets and all four US carriers. I would say apple is doing amazingly well when you consider those specifics.

I am not worried about iOS not having a larger chunk of the market, I am blown away that it has 25%.
Score: 16 Votes (Like | Disagree)
komodrone Avatar
146 months ago
"...in total penetration"

THAT'S WHAT SHE SAID.

yeah I signed up for an account just to post this.
Score: 11 Votes (Like | Disagree)
Eddyisgreat Avatar
146 months ago
If the iPhone were buy one get two free as well then I bet those numbers would be different :D
Score: 11 Votes (Like | Disagree)
VanMac Avatar
146 months ago
Competition

Competition is good :) Keeps Apple on their toes

Don't need another MS Monopoly.......
Score: 10 Votes (Like | Disagree)
Slix Avatar
146 months ago
iPhones are still better.
Score: 9 Votes (Like | Disagree)

Popular Stories

macbook air m2

Exclusive: Apple Plans to Launch MacBook Air With M2 Chip on July 15

Wednesday June 29, 2022 5:23 pm PDT by
The redesigned MacBook Air with the all-new M2 Apple silicon chip will be available for customers starting Friday, July 15, MacRumors has learned from a retail source. The new MacBook Air was announced and previewed during WWDC earlier this month, with Apple stating availability will begin in July. The MacBook Air features a redesigned body that is thinner and lighter than the previous...
Mac Studio IO

Apple Begins Selling Refurbished Mac Studio Models

Thursday June 30, 2022 7:42 pm PDT by
Apple today began selling refurbished Mac Studio models for the first time in the United States, Canada, and select European countries, such as Belgium, Germany, Ireland, Spain, Switzerland, the Netherlands, and the United Kingdom. In the United States, two refurbished Mac Studio configurations are currently available, including one with the M1 Max chip (10-core CPU and 24-core GPU) for...
top stories 2jul2022

Top Stories: M2 MacBook Air Release Date, New HomePod Rumor, and More

Saturday July 2, 2022 6:00 am PDT by
The M2 MacBook Pro has started making its way into customers' hands and we're learning more about how it performs in a variety of situations, but all eyes are really on the upcoming M2 MacBook Air which has seen a complete redesign and should be arriving in a couple of weeks. Other top stories this week included a host of product rumors including additional M2 and even M3 Macs, an updated...
original iphone 2007

15 Years Ago Today, the iPhone Went On Sale

Wednesday June 29, 2022 4:43 am PDT by
Fifteen years ago to this day, the iPhone, the revolutionary device presented to the world by the late Steve Jobs, officially went on sale. The first iPhone was announced by Steve Jobs on January 9, 2007, and went on sale on June 29, 2007. "An iPod, a phone, an internet mobile communicator... these are not three separate devices," Jobs famously said. "Today, Apple is going to reinvent the...
rootbug

Major macOS High Sierra Bug Allows Full Admin Access Without Password - How to Fix [Updated]

Tuesday November 28, 2017 12:33 pm PST by
There appears to be a serious bug in macOS High Sierra that enables the root superuser on a Mac with a blank password and no security check. The bug, discovered by developer Lemi Ergin, lets anyone log into an admin account using the username "root" with no password. This works when attempting to access an administrator's account on an unlocked Mac, and it also provides access at the login...