iOS Platform Reach Exceeds Android's By 59% in U.S.

While much has been made of Android's rapid gains in the smartphone market that has seen it surge past the iPhone, a perhaps equally vocal contingent has pointed out that iOS is much larger than just the iPhone and that Android has only just started pushing into the tablet market and has yet to forge an effort into the non-phone touch device market.

But yesterday, comScore finally put some numbers behind that latter argument, building off its earlier report regarding February data on smartphone usage to reveal that the overall iOS platform of iPhone, iPad, and iPod touch reaches 37.9 million users in the U.S., 59% greater than the reach of Android.

Initial research indicates that Apple's iOS platform, which resides on iPhones, iPads and iPod Touches, has a combined platform reach of 37.9 million among all mobile phones, tablets and other such connected media devices, outreaching the Android platform by 59 percent.

Rather than simply counting device sales, comScore's data tracks individual users, making that 37.9 million number reflective of users (some of whom have more than one iOS device) rather than devices directly.

As a result, Apple's iOS reaches 16.2% of the 234 million mobile platform users in the United States, with Android registering at 10.2% with 23.8 million users.

But perhaps most notably, comScore finds that there is not a tremendous amount of overlap in users, with only 10.5% of iOS users accessing the system from multiple devices such as an iPhone and iPad or iPhone and iPod touch.

"These data clearly illustrate the Apple ecosystem extends far beyond the iPhone," added [comScore senior vice president of mobile Mark] Donovan. "Though it's frequently assumed that the Apple user base is composed of dedicated Apple 'fanboys', there's not a tremendous amount of overlapping mobile device access among these users. This of course has significant implications for the developer community as they consider the market potential in developing applications for different mobile platforms."


The survey also shows a broad appeal for the iPad, moving well beyond existing iPhone users to appeal to users of smartphones from a number of other companies. In particular, LG, Samsung, and Nokia smartphone users are overrepresented when it comes to iPad ownership, while users of Research in Motion and Motorola smartphones are somewhat underrepresented in iPad ownership. According to the survey, only 27.3% of iPad owners are also iPhone owners, while 17.5% are BlackBerry owners, 14.3% are Samsung owners, and 12.1% are LG owners.

Related Roundup: iPad
Buyer's Guide: iPad (Neutral)

Top Rated Comments

(View all)
Avatar
121 months ago

Except iOS is not a exclusively a smartphone OS. Again, if you are a developer, the metric that matters is how many devices are using the particular platform.

You can't have it both ways. You can't compare one phone (the iPhone) against every phone out that runs Android. You either have to do a one-to-one comparison of manufacturer to manufacture (that gives you revenue/number of handsets sold/profitability /market share, etc... Android has no revenue, only the manufacturers). Or you have to compare platforms, which includes all iOS devices and all Android devices capable of running apps such as PMPs, tablets and phones. Here, you can look at how much Google makes from ads generated by users of Android phones which, i think is a more valuable and telling metric. And one that would benefit the Android argument.

But the main point is: DEVELOPERS JUST DON"T CARE ABOUT iPHONE VS. ANDROID, or iPhone vs. HTC, or iPhone vs. anything. All they care about is how many people will have access to their app. THEY ARE THE ONES THAT COUNT! Not you, fandroids, or Apple lovers.

Really, it's kind of a pointless article. The majority of people arguing over this do not develop apps. I'm sure there are some devs who do, but their time would be far better spent making sure their apps are available for both devices.



OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOR you can compare smartphone OSs like what is normally done.
Score: 1 Votes (Like | Disagree)
Avatar
121 months ago

Versus IOS devices that can run 100% of the apps?

I'd like to see your numbers as well, as honeycomb is supposed to be where it's headed, and last I checked, there weren't record numbers of developers flocking to that iteration of the OS.


That isn't entirely true. iPhone 1,1 (and soon iPhone 1,2) users can't run all apps. Anything that requires 4.0 (probably 4.3~5.0 for iPhone 1,2) won't run. Neither will things that require a certain amount of horsepower (say like Infinity Blade).
Score: 1 Votes (Like | Disagree)
Avatar
121 months ago

REALLY? You're going to throw a 3 and 4 year old phone into the argument? Fine. How many old Android phones can run all the available apps. Heck, how many Android phones less than a year old run all the apps available?:rolleyes:


all of them.
Score: 0 Votes (Like | Disagree)

Top Stories

Apple Announces New 27-Inch iMac With 10th-Gen Processors, Up to 128GB RAM, 1080p Webcam, True Tone, and More

Tuesday August 4, 2020 8:07 am PDT by
Apple today announced a new 27-inch iMac with faster 10th-generation Intel Core processor options, next-generation AMD graphics, up to 128GB of RAM, a higher-resolution 1080p front-facing FaceTime camera, a True Tone display with a nano-texture glass option, a T2 chip, higher fidelity speakers, studio-quality microphones, and more. A breakdown of the new 27-inch iMac's features and specs:10th...

8 Third-Party Home Screen Widgets That You Can Try Out Now on iOS 14

Wednesday August 5, 2020 12:56 pm PDT by
One of the biggest new features of iOS 14 is Home Screen widgets, which provide information from apps at a glance. The widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. When the iOS 14 beta was first released in June, widgets were limited to Apple's own apps like Calendar and Weather, but several third-party developers have begun to test ...

Everything New in iOS 14 Beta 4: Apple TV Widget, Search Improvements, Exposure Notification API and More

Tuesday August 4, 2020 11:14 am PDT by
Apple today released the fourth developer betas of iOS and iPadOS 14 for testing purposes, tweaking and refining some of the features and design changes included in the update. Changes get smaller and less notable as the beta testing period goes on, but there are still some noteworthy new features in the fourth beta, which we've highlighted below. - Apple TV widget - There's a new Apple TV...

Apple May Launch This Year's 'iPhone 12' Lineup in Two Stages, With 6.1-inch Models Debuting First

Monday August 3, 2020 3:14 am PDT by
Apple last week confirmed that its "‌iPhone‌ 12" launch will be delayed this year due to the ongoing global health crisis and restrictions on travel. Apple last year started selling iPhones in late September, but this year, Apple projects supply will be "available a few weeks later," suggesting a release sometime in October. We're expecting a total of four OLED iPhones in 5.4, 6.1, and...

Apple Explains Why You Might See 'Not Charging' When a Mac is Plugged In

Monday August 3, 2020 1:42 pm PDT by
If you have a Mac and have seen a "Not Charging" warning when plugging it in to power, Apple last week released a support document that explains why. Macs running macOS 10.15.5 or later have a Battery Health Management feature to preserve the life of the battery, and occasionally, the Battery Health Management option will cause the Mac to pause its charging for calibration purposes.Depending ...

Supposed iPhone 12 Display Unit Leaks

Thursday August 6, 2020 8:13 am PDT by
An image supposedly of an iPhone 12 display unit has been shared online by leaker "Twitter user Mr. White". Compared to images of an iPhone 11 Pro display piece, this new unit has a reoriented display connector, reaching up from the bottom of the display, rather than from the left-hand side on iPhone 11 Pro. This may be due to the logic board moving to the other side of the device. A...

Google's $349 Pixel 4a vs. Apple's $399 iPhone SE

Wednesday August 5, 2020 1:45 pm PDT by
Google this week launched its newest smartphone, the $349 Pixel 4a, a low-cost device that's designed to compete with other affordable devices like Apple's iPhone SE. We picked up one of the new Pixel 4a smartphones and thought we'd check it out to see how it measures up to the iPhone SE, given that the two devices have such similar price points. Subscribe to the MacRumors YouTube channel ...

Apple-Acquired Dark Sky Officially Shuts Down Android App

Saturday August 1, 2020 3:43 pm PDT by
Apple in March purchased weather app Dark Sky, and at that time, Dark Sky's developers said that the app's Android version would be discontinued on July 1, 2020. However, instead of shuttering the app on that date, the app's developers announced that the discontinuation would be delayed for another month. Now that it's August, Android users are no longer able to access the app, and...

Samsung Launches Galaxy Note 20, Galaxy Z Fold 2, and Galaxy Buds to Compete With Apple's iPhones and AirPods Pro

Wednesday August 5, 2020 10:07 am PDT by
Samsung today held a virtual Galaxy Unpacked event where it unveiled its next-generation smartphones that will compete with Apple's 2020 iPhone lineup, set to come out in the fall. Samsung announced the launch of the Galaxy Note 20 and the Galaxy Note 20 Ultra, the two newest devices in the Note lineup, and, more notably, the Galaxy Z Fold 2, Samsung's latest foldable smartphone. The...

Alleged 'iPhone 12' Images Depict Circular Array of Magnets in Chassis

Wednesday August 5, 2020 4:39 am PDT by
New images shared on Weibo appear to show a circular array of magnets housed inside an "iPhone 12" chassis. The unverified images depict 36 individual magnets in a circular arrangement, suggesting they could be related to mounting or charging. EverythingApplePro, who shared the Weibo-originating images on Twitter, also posted an image of an alleged iPhone 12 case with a similar array of...