Apple Lowers iPod Prices Up to 10% in Australia

Apple yesterday lowered prices on its iPod lines in its Australian online store, dropping prices as much as 10% on some models.

153419 ipod prices au 040111

The Australian dollar gained strength on the U.S. dollar in the latter half of 2010, moving from a low of 81 cents in June to near parity by October. The exchange rate for the two currencies has remained near that level since that time, with the Australian actually drifting a bit higher than the U.S. dollar over the past few days. Even with the price drops and accounting for taxes built into the Australian pricing, iPod prices remain a bit higher than they are in the United States, although that is common practice for Apple as it deals with higher distribution in many of its international markets and hedges against future currency fluctuations.

Apple is usually very slow in reacting to fluctuations in exchange rates, preferring to maintain stable price points in each country and typically only changing price points in response to currency fluctuations at the time of new product introductions. Consequently, it is unclear why Apple has decided to drop its iPod pricing, and only its iPod pricing, in Australia at this time. Apple's "Back to School" rebate program offering a free iPod touch with the purchase of a Mac did just end in Australia, but the same program also ended in New Zealand and Apple did not opt to reduce pricing in that country. New Zealand's dollar has not, however, gained as much value against the U.S. dollar over the past year as has the Australian dollar.

Related Forum: iPod touch and iPod

Popular Stories

Apple car wheel icon feature yellow

Apple Cancels Electric Car Project

Tuesday February 27, 2024 11:05 am PST by
Apple has canceled all plans to release an autonomous, electric vehicle, reports Bloomberg. Apple has been working on an Apple Car for more than a decade and invested millions of dollars into development before deciding it was not a viable project. Apple's Chief Operating Officer Jeff Williams today told approximately 2,000 employees working on the Apple Car that the project was canceled,...
General Apps Messages

iOS 17.4 to Add This 'Groundbreaking' New Messaging Feature

Friday February 23, 2024 5:05 am PST by
With iOS 17.4, set to arrive in March 2024, Apple is bringing a new cryptographic security feature to iMessage called PQ3. This "groundbreaking" and "state-of-the-art" protocol provides "extensive defenses against even highly sophisticated quantum attacks," according to Apple. Let's break down what that means. Apple's iMessage service already supports end-to-end encryption, but security...
Beyond iPhone 13 Better Blue Face ID Single Camera Hole

Six Reasons to Wait for Next Year's iPhone 17

Thursday February 22, 2024 4:20 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models concurrently, which is why we sometimes get rumored feature leaks so far ahead of launch. The iPhone 17 series is no different, and already we have some idea of what to expect from Apple's 2025 smartphone lineup. If you plan to skip...
iOS 17

iOS 17.4 Coming Soon With These New Features for Your iPhone

Monday February 26, 2024 6:08 am PST by
In a press release last month, Apple confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU, Apple Podcasts transcripts, and an iMessage security upgrade. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...

Game Developers Describe 'Smell of Death' Around Apple Arcade

Monday February 26, 2024 7:24 am PST by
Some game developers are dissatisfied with Apple Arcade amid concerns about the subscription service's future, a new report claims. Sources speaking to described a "smell of death" around Apple's games subscription service and noted the difference between the company's investment in TV and music, and its interest in games. "At the very top of the company there needs to be a ...