Apple Lowers iPod Prices Up to 10% in Australia
Apple yesterday lowered prices on its iPod lines in its Australian online store, dropping prices as much as 10% on some models.
The Australian dollar gained strength on the U.S. dollar in the latter half of 2010, moving from a low of 81 cents in June to near parity by October. The exchange rate for the two currencies has remained near that level since that time, with the Australian actually drifting a bit higher than the U.S. dollar over the past few days. Even with the price drops and accounting for taxes built into the Australian pricing, iPod prices remain a bit higher than they are in the United States, although that is common practice for Apple as it deals with higher distribution in many of its international markets and hedges against future currency fluctuations.
Apple is usually very slow in reacting to fluctuations in exchange rates, preferring to maintain stable price points in each country and typically only changing price points in response to currency fluctuations at the time of new product introductions. Consequently, it is unclear why Apple has decided to drop its iPod pricing, and only its iPod pricing, in Australia at this time. Apple's "Back to School" rebate program offering a free iPod touch with the purchase of a Mac did just end in Australia, but the same program also ended in New Zealand and Apple did not opt to reduce pricing in that country. New Zealand's dollar has not, however, gained as much value against the U.S. dollar over the past year as has the Australian dollar.
Popular Stories
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature.
According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles.
Subscribe to the MacRumors YouTube channel for more videos.
CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles.
CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
Apple's Vision Pro headset has left many early adopters expressing dissatisfaction over its weight, limited use cases, and sparse software ecosystem, according to a new article from The Wall Street Journal.
In the year following the device's launch, user feedback suggests that it has failed to meet expectations for comfort, software support, and social acceptance. In interviews conducted by T...
The upcoming all-new ultra-thin iPhone 17 Air could become the first Apple smartphone to adopt advanced battery technology, with Japanese supplier TDK preparing to ship its new generation of silicon-anode batteries by the end of June.
According to DigiTimes, TDK CEO Noboru Saito revealed in a recent interview that the Apple supplier has accelerated its production timeline, moving shipments...
Apple today clarified that it has not blocked Epic Games from updating the iOS Fortnite app in the European Union, but it is not planning to allow Epic Games to offer Fortnite in the United States App Store at the current time.
In a statement to Bloomberg, Apple said that Epic Games tied its U.S. App Store submission to the update that was also being submitted to the Epic Games Store for iOS ...