Verizon to Drop Unlimited iPhone Data Plans as Soon as This Summer [Updated]


Bloomberg briefly reports on comments from Verizon Chief Financial Officer Fran Shammo revealing that the carrier is planning to discontinue its unlimited data plan for the iPhone as soon as this summer.

The carrier, which began selling the iPhone last month, now offers a $30 unlimited data plan on the device. Such plans on the handset are "not a long-term solution," Shammo said on a conference call at the Morgan Stanley Technology, Media and Telecom Conference today.

The unlimited data plan had been positioned as a temporary offering as long ago as late January, before the device's launch, with Verizon Chief Operating Officer Lowell McAdam noting that it would disappear "in the not too distant future".

Existing Verizon customers are of course expected to be able to maintain their unlimited data plans at least through the end of their current contracts, although they may be able to switch to limited data plans at different price points if they so desire.

AT&T, which long offered unlimited data, made a similar shift to tiered data plans last June with the launch of the iPhone 4, although customers with unlimited data plans at the time of the transition have been able to keep their plans. The company has reportedly been offering some customers who had switched away from unlimited plans the option to switch back to unlimited in order to keep them from defecting to Verizon.

Update: Reuters has also filed a report on Shammo's comments, quoting him as saying the shift away from unlimited data plans would probably take place in "mid-summer".

"We will probably do that in the mid-summer time frame," Verizon Chief Financial Officer Fran Shammo said during a webcast of an investor conference.

Verizon Wireless kept its unlimited plan for its first iPhone customers as it "didn't want to put up a barrier" to consumers who wanted to try out the device on its network, the executive said.

Top Rated Comments

(View all)
Avatar
122 months ago
Jump-on the bandwagon while you can. Gravy train is coming to an end.
Score: 1 Votes (Like | Disagree)
Avatar
122 months ago
untill sprint and tmobile get the iphone, expect the consumer in the usa to be raped with crazy data plans from att and verizon.

this is not a surprise.

if apple did a cheaper phone like a pay as you go phone, and had it on all carriers in the usa, then i believe these telecom companies would be forced to actually be competitive.
Score: 1 Votes (Like | Disagree)
Avatar
122 months ago
The product may change, but the old bait 'n switch will never die.
Score: 0 Votes (Like | Disagree)

Top Stories

Apple Officially Obsoletes First MacBook Pro With a Retina Display

Wednesday July 1, 2020 3:40 am PDT by
As expected, Apple's first MacBook Pro with a Retina display is now officially classed as "obsolete" worldwide, just over eight years after its release. In a support document, Apple notes that obsolete products are no longer eligible for hardware service, with "no exceptions." This means that any mid-2012 Retina MacBook Pro 15-inch models still out there that require a battery or other...

Kuo: iPhone 12 Models Won't Include Charger in Box, 20W Power Adapter Will Be Sold Separately

Sunday June 28, 2020 7:56 am PDT by
iPhone 12 models will not include EarPods or a power adapter in the box, analyst Ming-Chi Kuo said today in a research note obtained by MacRumors. This lines up with a prediction shared by analysts at Barclays earlier this week. Kuo said that Apple will instead release a new 20W power adapter as an optional accessory for iPhones and end production of its existing 5W and 18W power adapters...

Rosetta 2 Benchmarks Surface From Mac Mini With A12Z Chip

Monday June 29, 2020 7:48 am PDT by
While the terms and conditions for Apple's new "Developer Transition Kit" forbid developers from running benchmarks on the modified Mac mini with an A12Z chip, it appears that results are beginning to surface anyhow. Image Credit: Radek Pietruszewski Geekbench results uploaded so far suggest that the A12Z-based Mac mini has average single-core and multi-core scores of 811 and 2,781...

Apple's A12Z Under Rosetta Outperforms Microsoft's Native Arm-Based Surface Pro X

Monday June 29, 2020 10:31 am PDT by
Apple's Developer Transition Kit equipped with an A12Z iPad Pro chip began arriving in the hands of developers this morning to help them get their apps ready for Macs running Apple Silicon, and though forbidden, the first thing some developers did was benchmark the machine. Multiple Geekbench results have indicated that the Developer Transition Kit, which is a Mac mini with an iPad Pro chip, ...

New Mac Ransomware Found in Pirated Mac Apps

Tuesday June 30, 2020 11:44 am PDT by
There's a new 'EvilQuest' Mac ransomware variant that's spreading through pirated Mac apps, according to a new report shared today by Malwarebytes. The new ransomware was found in pirated download for the Little Snitch app found on a Russian forum. Right from the point of download, it was clear that something was wrong with the illicit version of Little Snitch, as it had a generic installer...

Developers Begin Receiving Mac Mini With A12Z Chip to Prepare Apps for Apple Silicon Macs

Monday June 29, 2020 5:43 am PDT by
As part of WWDC last week, Apple announced that it will be switching to its own custom-designed processors for Macs starting later this year. As part of this transition, the company is allowing developers to apply for a modified Mac mini with an A12Z chip and 16GB of RAM to develop and test their apps on a Mac with Arm-based architecture. As noted on Twitter and in the MacRumors forums, some...

Kuo: Apple to Launch 10.8-Inch iPad Later This Year, 8.5-Inch iPad Mini in 2021

Sunday June 28, 2020 9:04 am PDT by
Apple plans to launch a new 10.8-inch iPad in the second half of 2020, followed by a new 8.5-inch iPad in the first half of 2021, oft-reliable analyst Ming-Chi Kuo said today in a research note obtained by MacRumors. Kuo did not specify if the 10.8-inch iPad model will be a new version of the existing 10.2-inch iPad or the 10.5-inch iPad Air, but he has previously said that the 8.5-inch...

The New York Times Ends Apple News Partnership and Pulls All Articles

Monday June 29, 2020 11:17 am PDT by
The New York Times today announced that it is pulling out of Apple News, as the service does not "align with its strategy of building direct relationships with paying readers." Starting today, articles from The New York Times will no longer show up in the Apple News app. The news site says that Apple has given it "little in the way of direct relationships with readers" and "little control...

'iPhone 12 Pro' Models Could Be Capable of Shooting 4K Video at 120fps and 240fps

Monday June 29, 2020 3:57 am PDT by
Two new camera modes could be coming to some models of Apple's "iPhone 12," according to YouTube channel EverythingApplePro and Max Weinbach. Specifically, the video modes are said to include the ability to shoot 4K video at 120fps and 240fps. The new modes are thought to be coming to Apple's higher-end "iPhone 12 Pro" and "iPhone 12 Pro Max". Weinbach reportedly tore down the Camera app...

Leaker: Future iPhone Models to Come in 'Exquisite' Thinner Box

Wednesday July 1, 2020 1:57 am PDT by
Leaker L0vetodream this morning posted a tweet corroborating recent rumors that Apple's "iPhone 12" lineup won't come with EarPods or a charger in the box, adding that this will also eventually apply to the existing second-generation iPhone SE. L0vetodream also claims that future iPhone packaging will be "thinner" and "exquisite," which would make sense if Apple's handsets are set to come in ...