Verizon to Offer iPhone With $30 Unlimited Data Plan [Updated]

The Wall Street Journal reports that Verizon will in fact be offering an unlimited data plan for the iPhone when the device goes on sale next month, pricing the offering at $30 per month on top of customers' calling plans.

It's official: Verizon is going to offer iPhone buyers a $30 unlimited data plan. The carrier's heir apparent and chief operating officer, Lowell McAdam, told us the news ahead of the companys meeting with investors.

"I'm not going to shoot myself in the foot," he said. Not offering an unlimited plan would put up a barrier for customers who might otherwise switch from AT&T, he said.

The data plan offering may not be unique to the iPhone, however, as Engadget reports that the company is doing away with its low-end 150 MB data plan priced at $15 per month for 3G smartphone users, leaving the $29.99 unlimited plan as the only option. Verizon had just introduced the low-end plan in late October.

094034 verizon unlimited 500

AT&T had offered a $30 unlimited data plan for iPhone customers, but switched to tiered pricing with the iPhone 4 announcement in June 2010, moving to a 200 MB plan priced at $15 per month and a 2 GB plan at $25 per month with no unlimited option available. Existing customers on the unlimited plan at the time of transition were grandfathered in and can continue on that plan, but new customers, as well as existing customers who have already switched to limited plans, can no longer sign up for unlimited data plans on AT&T.

Update: The Wall Street Journal has updated its article to note that McAdam later revealed that the $30 unlimited data plan would be a temporary offering, with the carrier set to shift back to tiered pricing "in the not too distant future".

Popular Stories

1x 1

Apple CEO Tim Cook 'Secretly' Signed $275 Billion Deal With China in 2016

Tuesday December 7, 2021 6:49 am PST by
Apple CEO Tim Cook "secretly" signed an agreement worth more than $275 billion with Chinese officials, promising that Apple would help to develop China's economy and technological capabilities, The Information reports. In an extensive paywalled report based on interviews and purported internal Apple documents, The Information revealed that Tim Cook personally forged a five-year agreement...
macbook pro 13 inch banner

Apple Planning Five New Macs for 2022, Including Entry-Level MacBook Pro Refresh

Sunday December 5, 2021 7:55 am PST by
Apple is working on five new Macs for launch in 2022, including a new version of the entry-level MacBook Pro, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that he expects Apple to launch five new Macs in 2022, including: A high-end iMac with Apple silicon to sit above the 24-inch iMac in the lineup A significant MacBook Air...
apple watch series 7 aluminum colors

2022 Apple Watch Lineup Rumored to Include New Apple Watch SE and 'Rugged' Model for Sports

Sunday December 5, 2021 8:22 am PST by
Apple is planning an entire revamp of its Apple Watch lineup for 2022, including an update to the Apple Watch SE and a new Apple Watch with a rugged design aimed at sports athletes, according to respected Bloomberg journalist Mark Gurman. Writing in the latest installment of his Power On newsletter, Gurman said that for 2022, alongside the Apple Watch Series 8, Apple is planning an update to ...
apple parts and service history

iOS 15.2 Adds 'Parts and Service History' Feature to iPhone

Tuesday December 7, 2021 9:12 pm PST by
With the launch of iOS 15.2, Apple is adding a new "Parts and Service History" section to the Settings app that will let users see the service history of their iPhones and confirm that components used for repairs are genuine. As outlined in a new support document, iPhone users who have iOS 15.2 or later installed can go to Settings > General > About to access Parts and Service History. The...
IMG 1840

Apple Music Voice Plan Coming in iOS 15.2

Tuesday December 7, 2021 10:25 am PST by
Apple today provided the release candidate version of iOS 15.2 to developers for testing purposes, and in the release notes, Apple says that the new Apple Music Voice Plan is set to launch alongside the update. Introduced in October, the Voice Plan is a new tier for Apple Music that is priced more affordably than a standard Apple Music plan. It's $4.99 instead of $9.99, and is designed...
macbook pro 3

macOS Monterey 12.1 Fixes Major Tap to Click, YouTube HDR, and Charging Bugs

Tuesday December 7, 2021 10:48 am PST by
macOS Monterey 12.1, which is set to be released to the public in the near future, addresses several significant bugs that Mac users have been complaining about for weeks. According to Apple's release notes, it fixes a bug that could cause the trackpad to become unresponsive to taps or clicks. We reported on the Tap to Click bug earlier this month after receiving dozens of complaints from Mac...
2021 MBP SD Card Error Feature

Some SD Cards Not Working Properly With 2021 14 and 16-Inch MacBook Pros

Monday December 6, 2021 2:02 pm PST by
The SD card reader slot on the new 14 and 16-inch MacBook Pro models is not functioning as expected with some SD cards, according to multiple reports on the MacRumors forums. In a long complaint thread, MacRumors readers have detailed the issues that they're having with some SD cards, and there seems to be little consistency between reports and affected SD cards. Some SD cards crash and...
airpods pro blue holiday 3

Deals: AirPods Pro With MagSafe Available for $169.99 and Christmas Delivery on Amazon ($79 Off) [Update: Expired]

Monday December 6, 2021 6:03 am PST by
Amazon today has Apple's AirPods Pro with MagSafe Charging Case for $169.99 and delivery before Christmas Day, down from an original price of $249.00. This is $10 off from the rock bottom $159.99 price tag we tracked on Black Friday and Cyber Monday, and still a great deal for anyone shopping this holiday season. Note: MacRumors is an affiliate partner with Amazon. When you click a link and...
razer chroma fan 1

Razer Launches MagSafe-Compatible Cooling Fan for iPhones

Tuesday December 7, 2021 9:37 am PST by
Razer today announced the launch of the Razer Phone Cooler Chroma, a MagSafe-compatible fan that's designed to attach to the back of an iPhone. While there's a MagSafe version for the iPhone 12 and 13 models, there's also a second version with a clamp design that's meant for Android phones and that would also work with non-MagSafe iPhones. Razer says that the Phone Cooler Chroma has a...