Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Apple to Open Its Largest Chinese Retail Store in Shanghai
The company is planning to open a new store - it's biggest in China - on Shanghai's famous Nanjing Road, an Apple spokeswoman has confirmed to China Real Time after news of the plan appeared in Thursday's Beijing Youth Daily.
The newspaper reports (in Chinese) that Ron Johnson, the company's senior vice-president of retail, said the company is now looking for bigger spaces to accommodate the crowds that routinely pack its China Apple stores, which are visited by more than 40,000 people per dayfour times the average traffic in their American stores.
Apple has reported on a number of its earnings conference calls that it has targeted China for a concerted retail effort that has been paying significant dividends with explosive sales growth and retail stores that rank as the company's top performers worldwide in terms of foot traffic and sales.
Glass tower of Apple's Pudong store in Shanghai in foreground
Apple opened its first Shanghai location, a subterranean store bearing a landmark cylindrical glass tower on the plaza above, in the city's Pudong district last July. A second Shanghai store opened on Hong Kong Plaza in September.