AT&T Offering Unlimited Data to Keep iPhone Customers From Defecting to Verizon?

Associated Press reports that AT&T is quietly offering some of its iPhone customers the ability to switch to unlimited data plans as a means to keep them from defecting to Verizon, which is rolling out an unlimited data plan of its own for a limited time as the carrier launches the iPhone next month.
According to the report, AT&T's offer is being made to customers who had previously been on an unlimited data plan for the iPhone on AT&T but had switched to one of the company's lower-cost capped plans when it restructured its data plans as the iPhone 4 was announced last June. As part of that restructuring, customers with unlimited data have been permitted to retain their plans, but those who opted to switch to capped plans were told that once that change had been made they would be unable to switch back to unlimited data at any time in the future.
Based on this new report, AT&T appears to quietly be making exceptions to that policy, allowing users to move back to unlimited data rather than seeing them defect to Verizon.
Verizon Wireless will start offering the iPhone on Feb. 10 with a draw that AT&T no longer offers to new subscribers: a plan with unlimited data usage. But The Associated Press has learned that some AT&T iPhone users on limited plans won't need to move to Verizon for unlimited data.
In an unadvertised loophole, AT&T Inc. has allowed subscribers who have had an unlimited data plan in the past to switch back. That includes anyone who had an iPhone before June, when the limited plans took effect.
AT&T has declined to comment on the change in policy.
Popular Stories
Wednesday September 17, 2025 2:56 pm PDT by
Juli CloverIt's been two days since iOS 26 was released, and Apple's new Liquid Glass design is even more divisive than expected.
Any major design change can create controversy as people get used to the new look, but the MacRumors forums, Reddit, Apple Support Communities, and social media sites seem to feature more criticism than praise as people discuss the update.
Complaints
There are a long...
As reported by Bloomberg today, some of the new iPhone 17 Pro and iPhone Air models on display at Apple Stores today are already scratched and scuffed.
French blog Consomac also reported on this topic.
The scratches appear to be most prominent on models with darker finishes, including the iPhone 17 Pro and Pro Max in Deep Blue, and the iPhone Air in Space Black.
Images Credit: Consoma ...
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions.
The update will have a build number of 23A350, or similar, the account said.
It is likely that iOS 26.0.1 will fix a camera-related bug on the new iPhone Air and iPhone 17 Pro models. In his iPhone Air review, CNN Underscored's Henry T. ...
Apple in October 2024 overhauled its 14-inch and 16-inch MacBook Pro models, adding M4, M4 Pro, and M4 Max chips, Thunderbolt 5 ports on higher-end models, display changes, and more. That's quite a lot of updates in one go, but if you think this means a further major refresh for the MacBook Pro is now several years away, think again.
Bloomberg's Mark Gurman has said he expects only a small ...
iOS 26 was finally released on Monday, but the software train never stops, and the first developer beta of iOS 26.1 will likely be released soon.
iOS 18.1 was an anomaly, as the first developer beta of that version was released in late July last year, to allow for early testing of Apple Intelligence features. The first betas of iOS 15.1, iOS 16.1, and iOS 17.1 were all released in the second ...
Apple's annual September event is now in the rearview mirror, with the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 set to launch this Friday, September 19.
As always, there is more to come. In his Power On newsletter today, Bloomberg's Mark Gurman said Apple plans to release many products in the...