Apple's iAd Program Spurs Industry-Wide Growth
The Wall Street Journal reports that many of Apple's competitors in the mobile advertising business, rather than seeing declines since the introduction of the iAd program, are instead seeing surges in their business as Apple's entry into the market has dramatically increased awareness of and interest in mobile advertising on the part of advertisers.
Apple has "brought sexiness to mobile ads," said Carnet Williams, chief executive of San Francisco-based Sprout Inc., which helps create and deliver interactive ads. Mr. Williams said it has gotten roughly four times as many calls from publishers and agencies since Apple turned the spotlight on iAds.
In particular, mobile advertising companies are finding significant business opportunities with companies unwilling or unable to meet Apple's reported $1 million commitment to participate in the primary iAd program or who are unsatisfied with the iAd program and Apple's demands for creative control in the process.
New York-based Medialets, for one, benefited when luxury brand Chanel SA dropped plans this summer to launch an iAd. Medialets, which sells mobile ads with video and other interactive elements, stepped in and said it was able to offer Chanel the same experience as an iAd plus more.
Apple is not standing still, however, as the report claims that the company is increasing iAd staff, streamlining the ad development process, and loosening some of its grip on the entire process to allow more freedom for advertisers and their partners.
Popular Stories
Apple previously announced that macOS Sonoma will be released this Tuesday, September 26. The free software update includes many new features and changes for the Mac, including the five that we have highlighted below. In addition to these five features, we have shared the full release notes for macOS Sonoma below for a complete overview of everything new. Desktop Widgets macOS Sonoma...
Are you skipping the iPhone 15 Pro and waiting another year to upgrade? If so, we already have some iPhone 16 Pro rumors for you. Below, we recap new features rumored for the iPhone 16 Pro models so far:Larger displays: The iPhone 16 Pro and iPhone 16 Pro Max will be equipped with larger 6.3-inch and 6.9-inch displays, respectively, according to Ross Young, CEO of Display Supply Chain...
The iPhone 16 series is expected to gain an additional capacitive button, known internally as the "Capture Button." Codenamed "Project Nova," the button is likely to be one of the main selling points of the iPhone 16 lineup, assuming it gets past the initial testing phase. The Capture Button is located on the same side as the Power button, only positioned slightly lower - where the mmWave cutout...
Apple could be preparing to release a seventh-generation iPad mini before the end of the year, based on a new report by DigiTimes. In an article discussing stagnating global tablet demand in the second half of 2023, the Taiwan-based outlet forecasts an uptick in Apple's share of the market owing to orders for a "small-size" iPad in the fourth quarter. From the report (see bold): In the...