"Hey Siri" support and possibly wireless charging case alongside AirPower charging mat.
AirPods and AirPower: Everything We Know
'Freemium' iPhone Apps Growing as Successful Business Model
GigaOM takes a look at so-called "freemium" iPhone apps: applications that are free to download and offer basic functionality but generate revenue through the use of In App Purchase content. According to the report, freemium apps are becoming increasing popular with developers, who are finding it a viable business model, and the number of such apps generating sufficient revenue to rank among the top-grossing App Store titles is increasing.
A look at the top-grossing iPhone apps today finds 34 of the top 100 apps are free, but make their money through in-app purchases of mostly virtual currencies as well as other premium features. Remco van den Elzen, CEO of analytics firm Distimo, said he believes in-app purchases now represent about 30 percent of all iPhone App Store revenue. "We're seeing more developers implement more in app-purchases especially with games," he said. "Freemium Apps are also picking up significantly. A lot of developers realize it's a successful model."
Another analytics firm tracking such data revealed that in January only two freemium iPhone apps ranked in the top 50 grossing apps, a number which rose to 10 by the end of October and stands at over 20 today.The striking success of freemium iPhone apps comes even as their prevalence in the App Store remains low, with only about 1.34% of iPhone apps using the model during the third quarter of this year.
Interestingly, the freemium business model has yet to catch on with iPad applications, as none of the top 200 grossing iPad apps utilize the strategy on a platform where higher purchase prices for applications are the norm.
As the report notes, iPhone developers are learning how to offer a solid app experience for their free versions while also pushing attractive upgrade options via In App Purchase, finding that the strategy can be more lucrative than offering ads in their applications and attract a more loyal base of customers.
[ 76 comments ]
For this week's giveaway, we've teamed up with Astropad to offer MacRumors readers a chance to win a Luna Display adapter. The Luna Display is a handy little dongle that's designed to...
In late November, Apple launched a limited time promotion that offers up to $100 in additional credit when trading in an iPhone 6 through iPhone 8 towards the purchase of a new iPhone XS or...
Apple today filed its 2018 Conflict Minerals Report with the SEC as part of its commitment to supplier responsibility.
Apple said it remains "deeply committed" to upholding human...
Apple's Beats by Dre brand today unveiled a new NBA collection, with Beats Studio 3 Wireless Headphones available in six colorways representing the Golden State Warriors, Los Angeles Lakers,...
Twitter CEO Jack Dorsey today commented on the possibility of an edit button for tweets, suggesting Twitter is considering a feature that might let people go back and add clarifications or...
In the wake of Apple's decision to end its AirPort line of routers, many users continue to hunt for the best possible Wi-Fi networking solution. Ubiquiti Networks' AmpliFi routers have been...
Today is Valentine's Day, and as it happens on holidays, many online retailers are using the event to share Valentine-themed discounts and offers to their customers. In this post we've...
First released in 2016, Apple's AirPods are widely considered to be one of the company's best products in recent years, with AirPods offering great battery life, portability, simple charging,...
