Apple Releases 'iPad is Electric' Commercial
Apple yesterday released a new iPad commercial entitled "iPad is Electric", airing the ad on primetime television and posting it to the company's iPad site and YouTube page.
The new commercial offers the same soundtrack as several earlier ads and follows the same of theme of displaying a series of quick shots of the iPad's capabilities interspersed with corresponding single-word descriptions relevant to the "iPad is..." theme: cinematic, elementary, academic, full-size, presenting, bought, sold, fantasy, and electric.
In mid-May, Apple released its "What is iPad" commercial, harkening back to an earlier ad for the Newton nearly twenty years ago. Apple then shifted gears, however, releasing the current string of iPads with "iPad is Delicious" in mid-August and "iPad is Musical" in early September.