Survey Looks at Customer Carrier Preferences Once AT&T Loses iPhone Exclusivity
Credit Suisse yesterday released the results of a customer survey examining what current customers are likely to do once AT&T loses its exclusivity for the iPhone in the United States.
Silicon Alley Insider shares some of the charts from the presentation, which suggests that 23% of AT&T's iPhone customers could defect to Verizon if the phone were to launch on the carrier early next year.
A new survey from Credit Suisse says 63% of iPhone owners will stick with AT&T, even if it loses the exclusive right to sell the phone.
Where would AT&T iPhone owners go if given the chance? 23% will join Verizon, while 3% will go to Sprint, and 2% will go to T-Mobile.
Credit Suisse views AT&T's surveyed retention rate of 63% as a positive, calling fears of the effect of the loss of iPhone exclusivity for AT&T overblown.
Following the
same rationale as that used by Morgan Stanley earlier this year, Credit Suisse estimates that approximately 8 million current Verizon customers would move to the iPhone should it become available on the carrier. That figure is calculated by using the internal iPhone adoption rate for AT&T of 16%, multiplying it by Verizon's customer base of 82.5 million, and accounting for nearly 5 million former Verizon customers who have already moved to AT&T for the iPhone.
Finally, Credit Suisse's data predicts that AT&T will have 18 million iPhone subscribers by the end of this year, up from nearly 13 million at the end of 2009 and 6.6 million at the end of 2008.
Popular Stories
Apple's recently announced CarPlay Ultra promises a deeply integrated in-car experience, but not all iPhone users will be able to take advantage of the new feature.
According to Apple's press release, CarPlay Ultra requires an iPhone 12 or later running iOS 18.5 or later. This means if you're using an iPhone 11, iPhone XR, or any older model, you'll need to upgrade your device to access...
Apple today announced that its next-generation CarPlay experience, now dubbed "CarPlay Ultra" begins rolling out today, starting with Aston Martin vehicles.
Subscribe to the MacRumors YouTube channel for more videos.
CarPlay Ultra is now available with new Aston Martin vehicle orders in the U.S. and Canada. It will also be available for existing models that feature the brand's next-generation ...
Apple today announced the launch of CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles.
CarPlay Ultra features deep integration with a vehicle's instrument cluster and systems, built-in Radio and Climate apps, customizable widgets, and more. The interface is tailored to each vehicle model and automaker's identity, and drivers can also adjust...
Apple's Vision Pro headset has left many early adopters expressing dissatisfaction over its weight, limited use cases, and sparse software ecosystem, according to a new article from The Wall Street Journal.
In the year following the device's launch, user feedback suggests that it has failed to meet expectations for comfort, software support, and social acceptance. In interviews conducted by T...
The upcoming all-new ultra-thin iPhone 17 Air could become the first Apple smartphone to adopt advanced battery technology, with Japanese supplier TDK preparing to ship its new generation of silicon-anode batteries by the end of June.
According to DigiTimes, TDK CEO Noboru Saito revealed in a recent interview that the Apple supplier has accelerated its production timeline, moving shipments...
Apple is expected to launch an all-new ultra-thin iPhone 17 Air later this year, and while there have been plenty of rumors about the camera's overall design and thinness, we haven't heard any details about the device's weight and battery capacity until now.
According to the leaker going by the account name "yeux1122" on the Korean-langauge Naver blog, the 6.6-inch iPhone 17 Air has a weight ...