ChangeWave Research today released a new study based on a survey of 4,000 professionals and early-adopter consumers showing considerable enthusiasm for the iPhone 4 ahead of its launch, much of it coming at the expense of Research in Motion's BlackBerry line.
Survey data collected in the 10 days leading up to the iPhone 4's launched showed that 52% of surveyed customers planning to purchase a smartphone in the next 90 days were targeting the iPhone, up from only 31% in the prior quarter's survey. The jump was not terribly surprising considering the excitement surrounding the iPhone 4 launch, and the increase was similar in size to that seen prior to previous iPhone launches.
Perhaps more interesting is the effect of Apple's jump on its competitors, with Android impressively able to hold steady under the weight of the Apple tsunami as HTC saw a significant boost due to its new handsets such as the EVO and offset declines by Motorola as its Droid line is still waiting for the impact of the forthcoming Droid X launch. But Research in Motion, Windows Mobile, and Palm were the big losers in Apple's surge, with the percentage of planned purchasers opting for BlackBerry and Windows Mobile devices falling by more than 50% and Palm falling off the map completely from a previous level of 3% in the wake of its acquisition by HP.
Also of note regarding Research in Motion is the degree to which consumers are no longer being satisfied by the aging hardware and software lineup from the company. While Apple has been holding strong in the 70-80% range as far as the percentage of users registering as "very satisfied" with their device, Research in Motion has sunk over the past two years from the mid-50% range to only 30%, with seven consecutive quarters of decline in user satisfaction.
Apple has also finally caught up with RIM in smartphone ownership among ChangeWave's survey group, with the two companies knotted at 34% as Apple closed a five percentage point gap from the previous quarter.
Research in Motion has long been the market leader among smartphones and thus Apple's primary competitor as it seeks to gain market share. And while Google's Android platform has seen tremendous growth over the past 1-2 years, RIM's BlackBerry line remains a high-profile competitor, especially among business users.
Survey data collected in the 10 days leading up to the iPhone 4's launched showed that 52% of surveyed customers planning to purchase a smartphone in the next 90 days were targeting the iPhone, up from only 31% in the prior quarter's survey. The jump was not terribly surprising considering the excitement surrounding the iPhone 4 launch, and the increase was similar in size to that seen prior to previous iPhone launches.
Perhaps more interesting is the effect of Apple's jump on its competitors, with Android impressively able to hold steady under the weight of the Apple tsunami as HTC saw a significant boost due to its new handsets such as the EVO and offset declines by Motorola as its Droid line is still waiting for the impact of the forthcoming Droid X launch. But Research in Motion, Windows Mobile, and Palm were the big losers in Apple's surge, with the percentage of planned purchasers opting for BlackBerry and Windows Mobile devices falling by more than 50% and Palm falling off the map completely from a previous level of 3% in the wake of its acquisition by HP.
Also of note regarding Research in Motion is the degree to which consumers are no longer being satisfied by the aging hardware and software lineup from the company. While Apple has been holding strong in the 70-80% range as far as the percentage of users registering as "very satisfied" with their device, Research in Motion has sunk over the past two years from the mid-50% range to only 30%, with seven consecutive quarters of decline in user satisfaction.
Apple has also finally caught up with RIM in smartphone ownership among ChangeWave's survey group, with the two companies knotted at 34% as Apple closed a five percentage point gap from the previous quarter.
Research in Motion has long been the market leader among smartphones and thus Apple's primary competitor as it seeks to gain market share. And while Google's Android platform has seen tremendous growth over the past 1-2 years, RIM's BlackBerry line remains a high-profile competitor, especially among business users.
9 comments
Apple this morning shared a new Apple Card support document, which covers proper cleaning and storage methods to maintain the card's signature white finish.
If the Apple Card gets dirty,...
The Chicago Tribune recently launched an investigation into the radiofrequency radiation levels output by popular smartphones, and found that some of Apple's iPhones are allegedly emitting...
Samsung today debuted a bunch of GIFs that are meant to serve as comebacks for Android users who are maligned for their green text bubbles.
As iPhone owners know, iMessages on an iPhone are...
Apple today seeded the eighth betas of iOS 13 and iPadOS to developers for testing purposes, a week after releasing the seventh betas and two months after unveiling the new operating system at the...
At least one case maker is expecting Apple Pencil support for the upcoming 2019 iPhones, despite no solid rumors suggesting the new devices will work with the Apple Pencil.
Case site Mobile Fun...
Just weeks away from its annual September event, Apple has filed several unreleased iPhone, Apple Watch, and Mac model numbers with the Eurasian Economic Commission today, according to filings...
Apple is widely expected to unveil three new iPhones in just under three weeks, and ahead of time, Taiwanese supply chain publication DigiTimes has shared a laundry list of its expectations for the...
