Guides
How to Install macOS Big Sur Public Beta

The macOS Big Sur Public Beta is now available. Here's how to get it.

How to Install iOS 14 Beta

iOS 14 Public Beta is out now. Learn how to get it on your iPhone or iPad

Should you buy a Mac now or wait for Arm Macs?

Wait for Arm? Or just buy a Mac now? Let's discuss.

iOS 14: How to Pin and Unpin Conversations in Messages

Apple has made it easier to keep track of conversation threads in Messages by allowing users to pin threads in the app.

• iOS 14: How to Send Inline Replies in Messages
• iOS 14: How to Mute Conversations in Messages
• iOS 14: How to Search for Emoji
• iOS 14: How to Hide Home Screen App Pages
• iOS 14: How to Use the App Library
• iOS 14: How to Download New Apps to the App Library
See more guides
Upcoming
iOS 14
Fall 2020

Previewed at WWDC in June.

macOS 11 Big Sur
Fall 2020

Apple's next-generation macOS operating system.

iMac
Late 2020

iPad Pro-like design? New screen sizes?

iPhone 12
September 2020

Four new phones in three sizes expected with 5G and new AR capabilities.

• AirTags
• AirPods Studio
• Apple Glasses
• Foldable iPhone
See full product calendar

AdMob Launches Support for iPad Apps in Updated Advertising SDK

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Google subsidiary AdMob today announced the release of a revised iPhone OS SDK bringing new ad formats that will allow customized delivery to the iPad.

Our new SDK is unified across all devices running the iPhone OS, which means that developers can download one binary for development across all Apple iPhone OS devices - iPhone, iPod touch, and iPad. AdMob's unified iPhone SDK makes it easier for developers to quickly integrate our code and start monetizing their applications.

The new SDK supports two ad formats in native iPad applications: text & tile ads and image ads. Both of these ad formats are available in the three IAB standard ad sizes: 300250, 72890, and 46860.

AdMob notes that it is already working with advertisers on the new platform, with Amazon rolling out a Kindle ad campaign tailored for the iPad. Publishers and advertisers can access the new SDK through their online AdMob accounts.

Despite the fact that today's release is limited to "text & tile" and image ads for the iPad, AdMob has also posted a demo showing how HTML5 tools will in the future enable more engaging user experiences in advertising on the iPad.

Top Stories

Apple Takes Legal Action Against Small Company With Pear Logo

Saturday August 8, 2020 11:09 am PDT by
Apple is taking legal action against the developers of the app "Prepear" due to its logo, according to iPhone in Canada. Prepear is an app that helps users discover recipes, plan meals, make lists, and arrange grocery deliveries. The app is a spinoff of "Super Healthy Kids," and the founders claim that they are facing litigation from Apple. Apple reportedly takes issue with Prepear's logo, ...
Read Full Article • 539 comments

Kuo: Global iPhone Shipments Could Decline Up to 30% If Apple Forced to Remove WeChat From App Store [Updated x2]

Sunday August 9, 2020 10:17 pm PDT by
In a worst-case scenario, Apple's annual global iPhone shipments could decline by 25–30% if it is forced to remove WeChat from its App Stores around the world, according to a new research note from analyst Ming-Chi Kuo viewed by MacRumors. The removal could occur due to a recent executive order aiming to ban U.S. transactions with WeChat and its parent company Tencent. Kuo lays out...
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iPhone Maker Foxconn Says China's 'Days as the World's Factory Are Done'

Wednesday August 12, 2020 7:55 am PDT by
China will no longer be the world's manufacturing epicenter going forward, according to Apple's largest supply chain partner Foxconn, which has been gradually expanding its operations in other countries amid the U.S.-China trade war. "No matter if it's India, Southeast Asia or the Americas, there will be a manufacturing ecosystem in each," said Foxconn chairman Young Liu, according to Bloombe...
Read Full Article • 110 comments

Google Maps Debuts New Apple Watch App and CarPlay Features

Monday August 10, 2020 9:16 am PDT by
Google today announced the launch of several features for Google Maps on Apple products, including new CarPlay functionality and a new Google Maps app that works on Apple Watch. The new Google Maps app for Apple Watch works similarly to the iOS app, allowing Apple Watch owners to get directions for a car, bike, public transit, or on foot. The app supports estimated arrival times and...
Read Full Article • 81 comments

Apple May Release 4G-Only iPhone 12 in Early 2021

Tuesday August 11, 2020 5:28 am PDT by
In a research note shared by Business Insider, Wedbush Securities analysts said that Apple may release a cheaper iPhone 12 in early 2021 with no 5G connectivity. Wedbush initially believed Apple would launch a mix of 4G and 5G iPhone 12 models this fall. Following re-examination of Asian supply chains, analysts Daniel Ives, Strecker Backe, and Ahmad Khalil revised the predictions,...
Read Full Article • 91 comments

iPad Pro Keyboard Comparison: Logitech's $160 Folio Touch vs. Apple's $300 Magic Keyboard

Tuesday August 11, 2020 2:11 pm PDT by
Logitech recently debuted the Folio Touch, a keyboard and trackpad case designed for the 11-inch iPad Pro that serves as an alternative to the Magic Keyboard. In our latest YouTube video, we compare the $160 Folio Touch to Apple's $300 Magic Keyboard to see which is better. Subscribe to the MacRumors YouTube channel for more videos. Logitech is selling the Folio Touch for $160, while Apple's...
Read Full Article • 71 comments

Foxconn Reportedly Begins Seasonal Hiring Spree for iPhone 12 Production

Monday August 10, 2020 7:03 am PDT by
Apple's largest manufacturing partner Foxconn has begun its seasonal hiring spree to assist with iPhone 12 production, offering employees who recruit qualified applicants up to a 9,000 yuan bonus, according to Chinese media reports. As usual, Foxconn needs as many hands on deck as possible at its factory in Zhengzhou, China to assist with mass production of the upcoming iPhones. Apple is...
Read Full Article • 38 comments

Apple Seeds First Public Beta of watchOS 7 to Public Beta Testers

Monday August 10, 2020 10:33 am PDT by
Apple today seeded the first public beta of an upcoming watchOS 7 update to public beta testers, one week after seeding the fourth beta to developers and a month and a half after the Worldwide Developers Conference. The update can be downloaded after installing the proper profile from Apple's Public Beta website. watchOS 7 should not be installed on a primary device as it is still an early...
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Apple Watch Likely to Adopt MicroLED Display Technology in 3-4 Years

Monday August 10, 2020 2:55 am PDT by
This year's Apple Watch Series 6 is expected to feature an OLED screen like previous models, but a future model is likely to be the first Apple product to adopt MicroLED display technology, albeit not for another three to four years. That's the main takeaway reading between the lines of comments made by the chairman of Epistar, Taiwan's top LED producer, which is reportedly working on a...
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Parallels Desktop 16 Brings macOS Big Sur Support, Multi-Touch Gestures, 20% Faster DirectX, and More

Tuesday August 11, 2020 2:17 am PDT by
Parallels Desktop 16 released today, bringing some notable new features and performance enhancements to the virtualization software, including full support for macOS Big Sur. When Apple introduced macOS Big Sur, it ended support for the third-party kernel extensions that previous versions of Parallels were built on. That forced the developers to re-engineer the virtualization software from the ...
Read Full Article • 125 comments